Ask yourself before making the product

Recently the product is very confused, do not know what to do in the end doing the product, and sometimes do half or when faced with problems before they think about their products in the end is what, what kind of users will go to use, users will like When ... ... all these problems bothering myself, only to find lost in product cycle. Of course, do not rule out the demand for many products from the market, from BOSS knock set, but you are the product manager, when you have no way to convince yourself, this product is still worth doing?
Six products before asking yourself:

The first question: What is your product positioning?

1, the product is what?

What products do you want to be http://www.aliyun.com/zixun/aggregation/6579.html "> users or consumption, which can meet the needs of users? How to meet the needs of users? As a product manager need to know What to do their own products, how to meet the basic needs of users, while how to grasp the needs of advanced users.

2, what kind of product?

Plagiarism or innovation? This grasp in the hands of product managers, but how many product managers dare to use their own salary and BOSS to create new? Many product managers rely on experience to support a range of products, dare to use when faced with new opportunities for innovation, ask yourself what you want to be a product, I believe Steve Jobs has given many product managers a good example .

3, the product values ​​reflected in where?

No user's product count? Did not browse the site be successful? When you want to be a user-accepted product, who is the value of this product?
4, the product's core function is what?

A product that impresses the user must have its own uniqueness. The products that follow the crowd will eventually die out. The core functions of the product will be the most direct way for the product to impress the users, while other functions will be built around the core functions and may As the core function of the soft demand, but must have the product's core functions.

Question 2: Who is your product competitor?

How many competitors do your products have?

How many competitors in the country? How many foreign competitors? Knowing what you know, battles do not wander, competitor's analysis is directly related to your product positioning, user group analysis, how many potential competitors, competitors how thick the barriers to enter the same area, it is worth your To think.

2, the difference between competitors?

content? Features? Client? ... solo dancers never know where their flaws are and how you can make a clear distinction from your competitors in such a big arena and how to make your product easier to remember for your users and easier Let the user use, then seriously to distinguish the difference between opponents it.

3, the product's business model is what?

The business model is a vague concept for many product managers, and you rarely pay attention to the product's business model when you do not need to be responsible for the value of your product. From the product manager's point of view to think about the business model of competitors, from the strategic, market, users and other different perspectives to analyze.

4, what is your product planning?

When you identify competitors, for their own products have any suggestions and opinions? Recognize the advantages of others, face their own shortcomings, put forward the views of product modification, suggestion, uniqueness, profound nature, which should be clear after your opponent you should do.

Third question: Where do your users come from?

1, who will be your users?

What product-oriented users, why the user will choose your product, what kind of people will use your product? Identify user groups, tap potential users.

2, the product has several types of users?

The classification of users, for different users have different categories, especially for wireless products, different users have different phones, a brand has different systems, the classification of users is particularly important for the User's best 8201.html "> product experience.

3, user behavior and characteristics of what?

Different users have different behaviors such as time, place, frequency, habit and consumption of products, different features of users, how to correctly distinguish user behaviors and features, carefully analyze user behavior characteristics, and start from the details.

Fourth question: What is the product long-term planning?

1, how many users do you want to keep?

A product to retain the user must give the user the best user experience to solve user problems encountered in the product line may get a lot of users in the short term, but how many long-term users? Closed beta that closed beta, leaving users with some expectations, do not take their own user bait, the user first.

2, your product to occupy much market?

IE from the earliest more than 90% of the browser market to now only more than 50% of the market is a bad thing? No, IE9 obviously withdraws a lot of IE's former users. Market share will be the key to evaluating the success of the product, but do not market for the market. Do not over-set the product for every step of the way.

3, where is your product awareness?

A good product manager must have a keen sense of product, do something for nothing, would rather put some immature ideas strangled cradle, can be the idea of ​​this product is needed, innovation is only part of plagiarism is not Bad things, but do not stop your product awareness.

Fifth Question: What is your product business model?

How to make your product?

There is no free product forever, how to make money for your product? advertising? Value-added services? Search engines ... These can be your product business model, how to make the user willing to pay for your product, at least not allow users to feel you are a "profiteer."

2, the product's business model user acceptance?

When the user does not pay for your business model, you still insist? How big is your business model for user acceptance? How many users because the product's business model to leave?

3, product business model and the company's development is the same?

Product business model is often formulated directly at the top of the company, and the company's development is consistent with the company's short-term development goals or long-term planning?
Sixth Q: Are you ready?

1, what kind of attitude?

What attitude do you do new products? Passive, or full of passion? Many product managers for many products do not like exclusion, the product needs emotions, the product is not emotional product manager is not a good product manager.

2, ready to work overtime it?

Product manager does not work overtime? I've heard many product managers say they often have to work overtime, and I am also a regular overtime driver. Progress control, communication Many times when working overtime, I communicate with the product manager. Product Manager, do not work overtime? Does not seem to exist.

3, ready to be hit yet?

Hit? Market data blows, the user pick "stab" BOSS KPI pressure ... Be prepared to be hit, the product manager to have a strong heart. The face of product problems from time to time need to be patient, careful, a heart that can never be defeated.

Source: http://www.xwcool.com/?p=821