ASO Tips (2): How to write a description for the application

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The last time I shared some ideas on how to use names, we continue to share ASO's other tips today.

Keywords and labels

In the current application market and Third-party application search platform, the keyword also occupies a large weight. Many markets require developers to add a few keywords or tags to the application in order to help the market better classify applications and help users better search applications, but they leave some room for those who use them. Remember a few years ago, the Web page keywords tags in the search engine algorithm still occupy an important position, many seoer rely on the keyword piling up on the Baidu countless search results page.

But for keywords and tags writing skills, of course, I am not encouraging everyone in the application of the market submission also stack keywords, as long as the appropriate keyword to write to the label on the line, of course, it is best to write the target keyword to the first. For the application of keyword selection, like SEO when the target keyword choice, it is important to keyword analysis. In the field of SEO has many keyword recommendation tool, in the application promotion aspect, I am a "second-hand scientist", has not seen the very good tool, if everybody has the application mall's search analysis tool, hoped can share to me, my Tencent microblog: @kiss718101. If you can not find such a tool like me, you may wish to try some of the SEO keyword analysis tools, because users in the application of market search, often use the same keyword as in search engines.

Description of the application

The description of the application is the most important part of our ASO operation, and some application markets also need developers to write brief and detailed descriptions separately. A brief description is shown in the list of applications, and the detailed descriptions are one of the main contents of the Application Details page. So how to optimize the application description? Let's look at the following figure:

Two applications in the diagram, screenshots are very clear, are from the application of sinks, social sharing data are similar, the following Chinese chess download times to higher than the extraordinary chess many, but in the pea pod search "chess" results page, the extraordinary chess is ranked in front, why? After I have analyzed the various factors in detail, The most likely reason is that, in the application of special chess, "chess" occurs more frequently than the Chinese chess application, and the description of the extraordinary chess "chess" appears in the front.

So my optimization advice for application descriptions is this: target keywords in a reasonable range to appear as much as possible, and to pay particular attention to the target keyword in the description of the first part of the number of occurrences, because the more before the description, the higher the weight added, it is best to appear in the description of the first time is the target keyword. Also take a chess example, if the Chinese chess application described in the above is written in this way:

"Chess master?" Chess rookie? Whether you are a chess master or a rookie chess, as long as the love of chess, Chinese chess can bring you happiness! Chinese Chess is a beautifully crafted chess game, game ... "I believe his search in pea pods will surely surpass the extraordinary chess, And it's likely to get a lot better data than the current rankings.

Today share with you to here, next time continue to share with you the application of icons and screenshots, such as the impact of the application rankings. This article starts Self's blog, reprint please indicate the source: http://www.vqiye.com/article-32-1.html, thanks!