ASOS international market is under threat

Absrtact: September 24 news, billion power network learned that the British fashion Asos last week announced a 2014-year profit warning, and because Asos has been a large discount sales of goods, attracted many brand suppliers to it generated a strong dissatisfaction. Billion power network to understand

September 24 news, billion power network learned that the British fashion Asos last week, announced a 2014-year profit warning, and because Asos has been a large discount sales of goods, attracted many brand suppliers to it generated a strong dissatisfaction.

Billion power network learned that Asos and many fashion brands have a cooperative relationship, including new Look, Karen Millen and Reiss, and Asos also have their own clothing brand. The fashion brands that work with Asos are unhappy with Asos's aggressive discounted sales strategy, especially when the brand's clash with Asos last year's Christmas shopping season reached a climax.

Industry Analysis, ASOS's discount sales strategy has hurt its brand image, and its relationship with suppliers deteriorated, not conducive to future development.

However, there is no brand to withdraw from ASOS sales platform, because Asos after all, can bring a lot of brand sales. There are also a number of businesses that have imposed sanctions on Asos, allowing Asos to sell their goods in the UK, rather than allowing them to sell their goods overseas, which is a bad challenge for the Asos of the ongoing international expansion.

ASOS's earnings warning has shown signs of weakness in international markets, and industry insiders expect Asos to spend more to save the situation. Asos's share price has fallen by 65% since the start of the year, with investors worried about Asos's earnings. The Asos was valued at £ 6 billion before issuing a profit warning.

Asos's Ceonick Robertson still expressed confidence in Asos, saying it would seize the opportunity to improve its business, but did not comment on the brand's dissatisfaction.

Given the slump in overseas markets, ASOS also plans to slash prices in its Australian market and even launch free return services. Australia is ASOS's biggest market outside the UK, but because the AUD has been devalued, ASOS goods are no longer competitive in Australia.