ASOS investment in infrastructure will make its overseas share reach 90%

Absrtact: Despite the plunge in Asos's share price, Nick Robertson, the group's chief executive, is still confident about the future, Nick Robertson said in an interview with British retail weekly that Asos's investment in infrastructure will make the group's future overseas share 90%. Since mid-March, the public

Despite the plunge in Asos's share price, Nick Robertson, the group's chief executive, is still confident about the future, and Nick Robertson said in an interview with the British retail weekly that Asos's investment in infrastructure will make the group's future overseas share 90%.

Asos's share price tumbled more than 20%,asos in 2014, when it announced 2014 years ago in mid-March, adding to UK and German warehousing and it investment in the amount of money from the previously expected 55 million pounds to at least 68 million pounds, Increase the group's annual sales capacity to 2.5 billion pounds, more than 1 billion pounds more than previously forecast data. The above investments and investment in China's start-up operations will reduce the pre-tax profit margin to 6.5% per cent for the fiscal year ended August 31, 2014, less than 7% of the market forecast, but Nick Robertson is confident that sales can exceed 1 billion pounds in the year EBIT.

Nick Robertson, taking h&m and Zara as an example, says that the global apparel market is huge and Asos to any one of them, and that all of today's investments are worthwhile as long as they reach half their size. Zara parent company, the world's largest apparel retailer Inditex SA 2013 net sales growth of 4.9% to 16.724 billion euros year-on-year, 2013 year, h&m Hennes & Mauritz AB sales increased 6.4% To SEK 128.562 billion, about 14.18 billion euros.

Asos revenue rose 33.9% to £ 481.7 million in the fiscal year ended February 28, 2014, with 359.7 million pounds a year earlier, with retail revenues up 34.1% per cent, from 352.3 million pounds a year earlier to 472.3 million pounds. By region, local retail revenues rose 32.3% to 182 million pounds, a year earlier to 137.6 million pounds, and international retail revenues reached 290.3 million pounds, up 214.7 million from the same period of 35.2% pounds.

Nick Robertson revealed that the future of South Korea and Japan in Asia will be a potential expansion target, in October 2013 ASOS Chinese version of the online, Nick Robertson said the future will be with Tmall day Cat in Alibaba's platform launch special series.

Analysts are not entirely optimistic about ASOS investment and international market expansion strategies. But the industry believes Asos's 2.5 billion-pound plan is not difficult to achieve and is expected to be reached in the next four years.