Asos shares plunged 9% in the first quarter.

Source: Internet
Author: User
Keywords Stock price Asos
Tags continued exchange exchange rate group international market international markets market market growth

Absrtact: Britain's largest fashion dealer Asos PLC2015 the first quarter of the fiscal year extremely weak, the further rapid slowdown in international markets offset the domestic good performance, gross margin also continued to shrink sharply. In the first three months ending November 30, ASOS PLC International Retail Collection

Asos PLC2015, Britain's largest fashion dealer, was extremely weak in the first quarter of the fiscal year, and a further rapid slowdown in international markets offset good domestic performance and continued to shrink sharply.

In the first three months ended November 30, ASOS PLC International retail revenue recorded a decrease of 2%, from the same period last year, 143.9 million pounds fell to 141.5 million pounds, a fixed exchange rate of 4% growth, but the 2014 fiscal year four quarter 22% growth slowed sharply, international income ratio also from the same period of last year 63 % and four quarter 59% fell to 57%.

Europe's market performance has been the biggest setback, revenue from the four-quarter growth of 21% decline to 1% year-on-year, reduced to 5,900 10,000 pounds, the fixed rate of increase from 29% to only 7%. Other markets, including China, have continued to be weak, with incomes falling by 6% per cent to 5,854 per cent a year, or 90,000 pounds, at a fixed rate of zero. The only progress for the U.S. market, its income from the four quarter of zero growth to 9% in the first quarter, to 2,397, 50,000 pounds, a fixed exchange rate of 12% increase. Nick Robertson, the group's chief executive, said in the report that "international business conditions remain challenging", but the group has begun to "invest in international pricing and conduct regional pricing policies", which is believed to mitigate the impact of foreign exchange fluctuations and "help improve the performance of the international market".

The UK's domestic market, while still able to maintain a relatively fast growth rate, is also slowing significantly from the four quarters. The region earned 104.8 million pounds in the first quarter, up 24% from 84.37 million in the same period last year, and 33% per cent in the four quarter.

Overall retail revenue increased by 8% to 246.3 million pounds a year, below the market's expected 9%, with a 12% per cent increase in the fixed exchange rate and four per cent for the 27% quarter. Retail gross profit margins fell 170 basis points.

The group said the order system, which was installed at the Barnsley Barnsley Distribution Center, had to be adjusted to affect performance in September and October, but the November momentum began to improve and the last week of November recorded the highest sales in the group's history. The group expects to achieve 15%-20% revenue growth throughout the year, with profitability reaching its expected level.

The group revealed a 6.3 million-pound insurance claim in the first quarter of last June's Barnsley Barnsley Distribution Center, which will be used to accelerate investment in international pricing.

ASOS PLC lower than 9.37% to 2,156 pence in the morning, to the no fashion Chinese network deadline narrowed down to 5.51%, reported 2,248 pence. The past year has experienced three profit early warning, warehouse fire, CEO divorce, competitor Rise and many other unfavorable factors, ASOS PLC ended Monday Close 2014 cumulative decline of more than 61%.

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