Aspects of Sina Weibo network marketing

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Sina's "star strategy" makes Weibo popular in China, Sina Weibo has become the most popular micro-blog, although many aspects are still immature, such as: basically, college students and the incumbent to play Micro Bo, not with the Chinese netizens one of the QQ associated (seemingly never possible), no group functions, Grass roots can never be better than celebrities (there is a V-word certification and no v certification has a difference, like a bag on more than two letters on the number of LV), so far the search engine only included such as Chen Yao, kai-Fu Lee, such as celebrity Weibo (Semer cry).

Observation of micro-blog home, recommended the basic belong to the entertainment circle people. And Weibo square in the "popular Attention list" and "Grassroots attention list" in the top ten, in addition to Mr Yu, Kai-fu Lee, such as the godfather of the figure and rely on funny jokes, some of the famous people, the other mostly belong to the entertainment circle or Zhou Pen Chang, Li Yuchun fans.

Popular forwarding and popular comments are also basically a V-character to occupy, often write jokes of the grassroots occasionally will be on the list.

After this period of observation found: funny incisive statements, anti-government corruption, anti-authority, real-time dynamic class of micro-blog will be frequently forwarded, for the grassroots (already through the grass-roots, except for the root), these micro-blogs need to have celebrity assistance to be widely promoted.

It is worth mentioning that the fans do not represent your microblog can be widely disseminated, but also need to constantly interact with fans to attract their attention, so as to make their topic more easily aired.

Of course, the more fans, the wider coverage, so, to use micro-blogging to promote, the first thing to do is to increase fans, Sina Weibo to increase the number of fans 4 kinds of methods:

1. Keep an eye on others. This is the simplest kind, you pay attention to others, some of them will also pay attention to you, Sina Weibo daily limit of attention is 200; To note that the best you pay attention to the people fans are more than 200, so that your promotion is very useful, do not pay attention to too many celebrities, because celebrities rarely pay attention to others.

2. Keep on tweeting. This method increases the number of fans are basically with you city, the disadvantage is-these people who are concerned about you are all new.

3. Go take a look or comment on others ' tweets in the same city Weibo. If you speak properly, you can attract a group of people to pay attention to you.

4. Combine the current hot topic to send some incisive words, get widely reproduced. There are some people who come to pay attention to you. As the following microblogging, then 1 hours to get 300 times to forward, so that the fan explosion 100:

To sum up, Sina Weibo is currently an entertainment-led platform. Cosmetics, high-grade products, such as the kind of things can be Sina Weibo as a promotional platform, it should be noted that micro Bo best to use the way the text to be published, so that more attention. Sina Weibo is currently in the resource accumulation stage, I believe, to give it a period of time to precipitation, Sina Weibo will be able to and Baidu stick to the same! This paper is from: research and observation of extremes of network camp (http://www.duduct.com/)