Assembling computer business into "chicken ribs"

The price of netbooks and laptops continued to fall, make consumers tend to choose brand computers, the market to assemble the computer's sales from the worse, the face of severe challenges in this newspaper reporter Tanglonghui a few years ago, we may need to buy a computer, the "Brand Machine" and "Assembly machine" between the choice, the assembly of computers with its flexible configuration , low price, good performance, has become the first choice for most users.　　And the price of nearly million notebook computer, is basically business people's patent, ordinary people dare not want. Nowadays, people still need to make a choice, but the selection becomes "Notebook" and "desktop". The rapid development of IT technology has greatly improved the performance of computer accessories, while the cost is declining. Now a good performance notebook as long as more than 3,000 pieces, not more than the mainstream of desktop computers, brand notebook products, especially Dell, Acer, Hewlett-Packard, Lenovo, Asus and other six brands, in addition to Lenovo ThinkPad and other high-end products, most concentrated in 3000-5000 yuan, Second-line brands such as Shenzhou's main products have already fallen below 2000 yuan.　　When the desktop loses the price advantage that the user is most concerned about, there will be a large number of users to purchase simple, portable portable computer. The sales of assembled computers on the market can only be described as "deteriorating", especially in the last one or two years. The continued low prices of netbooks/laptops have led to a sudden acceleration in the trend of laptops devouring the low-end desktop market.　　After a lot of challenges, people could not help but look again, where should China assemble the computer market? Cut prices to squeeze the market, assembling computer business into a "chicken" in the computer for the vast number of Chinese households or "luxury" era, adhering to the "less money, more work" of the assembly computer plays the Chinese PC era, education first computer users important role. As a result, China entered the rapid growth of personal computers, the market size also from the 1999 1.6 million Taiwan rapid growth to 45 million units.　　According to the Jing Xiaobo, deputy director of the Ministry of Industry, China's PC market in 2010 is expected to exceed 50 million, becoming the world's largest IT market. In the eyes of ordinary people, desktops have a low price advantage, the performance and configuration of the same price desktop is much higher than the notebook, and the desktop has a good scalability and upgrade space. However, the ever-changing it technology makes the computer become a kind of fast consumer goods, in a year or two, whether the desktop or notebook are faced with the fate of being eliminated, so the advantages of desktop desktops are often pale. With the continued decline in netbook/laptop prices, the trend for laptops to devour the low-end desktop market has accelerated sharply, while the unforeseen policy-adjusted internet Café market has shrunk again to the assembly machine market. In addition, today's smartphones, such as the iphone and Android, WM system high-end mobile phones, its performance and function has been beyond the scope of the traditional handheld computer, the equivalent of the miniature version of the tablet, smartphone hot also inTo some extent, it compresses the living space of the traditional computer. With the evolution of the IT industry, mobile internet devices such as laptops, tablets and smartphones have grown rapidly, and the market share of traditional desktops and assemblers has been squeezed as never before. According to Intel statistics, in 2008 alone, more than 5000 desktops accounted for 20% to 3%.　　The cost of assembling the computer is getting lower, and the profit of brand manufacturer/channel is becoming thinner and smaller, the assembling computer industry pursues the Low-cost marketing strategy for many years is obviously unsustainable. Assembly profit shrinking, consumer switching brand as the market in the past is full of "cost-effective" as the premise of the installed atmosphere, manufacturers in addition to the need to continuously according to the upstream chip-level manufacturers to make a variety of plate-type adjustment to create a variety of "cost-effective" products, but also to constantly adjust their own product line, So that the pace is consistent with the big environment.　　Gradually, the poor research and development of the manufacturers either fall, or choose to substitute products or work for others. And the rise of network media, so that the price of computer accessories transparent, greatly compressed the assembly of products, profit space, so that many installed business unprofitable. After the profit is compressed, the dealer can only choose to purchase the lower price products to ensure the living space, but the reduction of the purchase price means the reduction of the product cost. Once the era of profiteering-the early 90, the sale of a computer can have thousands of yuan profit, and now the profit is almost equal to a layer of paper, save a 3000 yuan of the computer to earn less than 100 yuan, profit margin is about 5%.　　Increasingly low profits, resulting in the traditional installation industry dispirited, a large number of experienced practitioners began to transition into a relatively high profit of the machine, digital, mobile phones, parallel imports and other fields, or even simply fled the it circle.　　Then, although the user in the purchase cost to save a part, but in fact, the homogenization of serious products, whether from product materials, service life or after-sale services are not guaranteed. Businesses are unprofitable, and due to lower product costs resulting in quality decline, the subsequent maintenance costs increased. For users, the Assembly machine's "cost-effective advantage" has gone, the same price to buy brand machines and notebooks can enjoy better service.　　That explains why sales of branded machines in China's computer market are gradually outpacing the assembly machine. Grasp the needs of users, the high end of the market challenges, people could not help but look at the Chinese assembly computer market where to go.　　Perhaps the experience of developed countries is worth learning. In Japan, there are two ways to assemble computers, one is to buy their own home assembly, and the other is the same as the domestic, shop assistants in accordance with the customer selected configuration of the computer and then take away.　　According to the data provided by Intel Japan, the former is much lower than the latter, because the price of computer accessories is basically transparent, users buy parts when the channel dealers can not obtain additional revenue, the result is that users save money, dealers labor. The average price of desktops in the US market is higher than that of laptops, which means that people who buy desktops are going for performance. They pay attention toNot "Low-cost", but "completely cost-effective", that is, in fact, high-end assembly computer market is still very cost-effective, although the price is expensive, but the performance is also improved a lot. Through the evolution of the market in developed countries, we can see that the products assembled in the developed areas of the computer market are high-end. In Japan, for example, desktops cost 30% more than laptops, and desktops cost 10% more in the US than laptops.　　The above mentioned Japan, the United States has entered a more mature computer sales market, so, the assembly of computers in China also take the developed areas of the road, is to high-end development, the possibility is very large. However, we say "high-end", not high prices, but high-performance. The high performance here does not have to be i7-980x+gtx480, but is to meet the user's own performance requirements of high-performance. For example, users love to play games, not to be installed in high-end cpu+ high-end alone, if the user a large number of encoded video files, high-end CPU and high-capacity memory is essential; If the user is a high-definition download, then a few 2TB hard disk is more important.