Assign a clear "about" page to your site

All sites, whether they are official, e-commerce, social networking or personal sites, should have a proper "about" page, telling visitors directly why they waste their valuable time browsing your site.

Don't let the user think!

1, to the visitors to convey the value of the site, retain users

2, always remind yourself of the theme of the site, do not digress

The purpose of the "about" page is to allow viewers to find the direction of the site as soon as possible, or as a further supplement, such as displaying their own advantages and characteristics compared to competitors. So the simpler the name, the more simple the better.

The names of the typical portals are more traditional, as they are not unknown. For example, NetEase's "Company Profile", Google's "Google Encyclopedia."

Popular, approachable sites are often called "about us", such as muttering, Phpchina, "about + site name" Type is also a few, such as watercress and Alipay.

Personal site relatively simple, two words to fix: "About". This is also true of many social networking sites such as Renren.

Most foreign sites ibid, such as "About Flickr", "About Us", "about".

Titles, logos, content, or very well known sites are placed in the footer.

These types of sites are either familiar to you or you can see what they are talking about at a glance. such as Sina Weibo, Taobao.

Small sites, such as personal sites, blogs, or brand new sites, it is necessary to explicitly "notify" the visitors to the site's guidance and intentions (in order to rely on the greatest degree of curiosity to retain the visitor), placed at the top of the page.

Soon after the Pmcaff was established, the navigation was clean and clear. As shown in Figure 01

Pmcaff website Navigation

Gmail has a "help" on the right, prompting the user how to use it. "About" the function itself is a hint of the description of Google's product lines, the single proposed to make the "hint" function has been the greatest play. As shown in Figure 02.

Gmail navigation

The Geek Park is a new site. However, the geek is a foreign word, not easy to "literally"; Look at the site's navigation, even more confused (so "eccentric"?) ）。 Even more strangely, it also puts "about" links in the footer. This is a typical standard wrong answer, which leads to the lack of the user's sense of direction directly. No leisure users, from access to the site to leave the site, only in a moment. As shown in Figure 03.

03 Geek Park Navigation

What could be simpler than xxx.com/about?

The composition stresses "come to the point", and here too. Don't ramble!

The text of watercress is simple, exquisite, structure is clear. About the history of watercress → watercress → participate in watercress. Take the first paragraph as an example, figure 04.

04 Watercress "About"

Renren no one knows, its own "about" is also a "person" page. The above description reads: "Renren (renren.com) is China's largest and most influential http://www.aliyun.com/zixun/aggregation/9105.html" >sns website, based on the real-name system, To provide users with logs, groups, instant messaging, photo albums, fairs and other rich and powerful Internet functional experience, to meet the users of social, information, entertainment, trade and many other needs. "Clear.

The "about" in the Geek Park is marked with four labels on top, disturbing the audio and video without saying that the four pages are separate HTML files, and the speed of the site is collapsing. And it's even worse: it's not exactly clear what the Geek Park is all about. -This is a clear description of the blog from one of the founders of the site, possibly the author, in the blogosphere (he wrote: "Geek Park, our team It's positioning is: it, the business information intensive community) in stark contrast." As shown in Figure 05. (The last line "Contact Us" and the second label repeats)

05 Geek Park "About"

If you don't know Flickr, you must know Yahoo. (well, that's not a good example) if you don't know the odd art, you must know Baidu. Rely on the organizers to foil their momentum.

If you like Harry Potter, you are likely to be interested in Rowling (how she works, her life, etc.). Also, like personal websites. The content on the site is good, the visitor also wants to see to the blogger one--that satisfies this small wish, they certainly will come back to look at you.

The purpose is clear.

1, cordial. Use "You" instead of "you"

2. Direct and effective. Don't beat around the bush, don't talk nonsense

3. Special. Show their own characteristics

4, concise. If you can erase it, there's no need to write it up.

5. Lead to help page. There is no need to show all the features to the scene; and confused? Go to the help page (instead of getting confused to turn off the site).

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