Assinli: What is the demand for future BSS in the Cloud Platform field

December 12, the world's first large-scale conference to explore the industry Internet, 2014 CVW. The industry Internet conference was held in Beijing and was synchronized through the big screen of New York Times Square. The conference was made by the Asia Letter Group, the cloud base and the Chuang-Zhuang economic and Technological Development zone jointly hosted more than 5,000 global it and traditional industry leaders and elites who are concerned about the development of Internet and traditional industries, and explored the evolution of "Internet access to traditional industries", "traditional industry internet" and the technological model and business innovation of industrial Internet.

At the afternoon cloud Platform @ internet forum, Lee, Director of the Asia-Tech architecture Committee, brought a keynote address to the//bss@ cloud platform, sharing the technical requirements of future BSS in the cloud platform area.

The following is the full text of his speech:

Lee: Good afternoon! In fact, today this will to now, because it is Friday, many people can stick to the present is really very easy, thank you.

Today I brought to you a share of us, I myself in the BSS field for more than 10 years, three words do not leave the bank, so in the cloud when the time to turn around I still think of our BSS future, in the economic restructuring of the cloud platform above what it will look like, or as a future cloud platform a relatively large user , what kind of requirements it will have on the cloud platform and what our trajectory looks like in the process.

I bring to you a point of view, this point of view with the more now said Xiaoming. Xiao Ming is a person who prefers to watch videos including movies, and he will watch them through mobile phones or cinemas and computers. A lot of times if we really follow this scene to find the surrounding xiaoming, we will find that very few people will pay for the process, which means that the problem of piracy is involved.

When thinking about piracy, of course there are a lot of factors, of which the more important factor we think depends on two points. The first is when we are looking for these movie resources, the whole environment has provided our users with a convenient way to obtain resources. This is the first. Second, piracy is often a matter of cost, whether we as service providers or content providers of these businesses, to our customers to provide tailor-made or at least a flexible payment method. With the development of technology, now a lot of video media has been placed in the cloud of the environment to form a cloud of services, he is largely to help us solve the problem of easy access to resources. This time we're going to see if the problem has been solved better because there are some paid models available at the same time as access to resources. From our professional point of view, we will think that this level is not enough.

If we are able to provide a more professional billing model for these businesses or content providers, for example, in this case I mention the time, duration, and QoS, the current pattern is not enough, given the way of prepayment, payment, and so on. What can be the benefit of these billing models? The biggest benefit is that he can package his product, form a more flexible billing, and then provide the user with a way to pay for the user through these charges. For example, I like to see High-definition, I was through the computer, this fee is certainly more than I see through the mobile phone mode is different. The content of the education field I need to share in my circle of friends or in my company, at this time we should consider the group discount, or consider the video when I can work with other businesses, together to do a cross discount. Or I work with some Gong, for example, with the Q currency, these require professional companies to provide services and products.

In the video field we are doing a lot of sharing, in fact, our current sharing mode should be an open and free sharing mode. Strictly speaking, piracy is also a kind of piracy, but only as a way of sharing the popularity of the videos he has to offer. For example, the video of the little Apple is very much on the internet, but he has not really benefited from the process.

For example, every day we give Google, Baidu, and other telecom operators, in the search or in the Internet, in fact, we are constantly providing our business information, to provide businesses, these businesses bring together our small business information, and finally put it together, To create something like a super server, to process it in a super server and turn it into value. As each of us, we provide this business value, but we do not gain any benefit.

This model has something missing in the middle from an economic or commercial point of view, defined by some words. First, our future economy will develop in a subscription-oriented economy. Our future to see a lot of video, will become in want to see you go to order, you have to use what service you go to order, I give you. Subscribe to economic development in the process is not only the media, cloud computing, AWS, we have a meeting today a larger theme is the industrial Internet, the industry on the Internet more of these companies he will be his business model, from the traditional way more to the internet direction. A more effective economic model in the process of migration is the subscription-style economic model to solve these problems. and to implement a subscription-style economy, they need a more professional BSS for these businesses or service providers to turn to the Internet, and BSS itself becomes a subscription economy, available to all of these businesses. So I hope you can remember these two words, one is called the subscription economy, one is that the economy is running the passive need of the IT support system, BSS it will also from a high handsome things into a flat service.

I don't know how many friends in our conference room have any idea about the word BSS or the concept, so here I try to explain BSS. BSS is an operational support system, the earliest of which comes from the telecommunications field. As you all know, the telecommunications service requirements are relatively high, so the telecommunications domain definition of BSS a very complete set of models. This model is actually very complex, much more than I have listed, it has a lot of data models, business processes are clearly defined, and these models are widely used in the global operators, these operators in turn will facilitate the evolution of future models.

For the non-telecom sector, such as an enterprise more to rely on IT systems, he wants to define a product to do market analysis, to do the intelligent marketing, this thing sold after the formation of an order. We have to charge for the order, we pay, after the payment will have some problems, such as the reversal, deduction, and then we have to customer service, like everyone dozen 10086. We also need to integrate partners in the business process, to form a report, to do business analysis, and even we have to do professional financial, but also to do the whole enterprise knowledge management and so on these processes, whether large or small, or micro, a variety of enterprises, he is in the process of doing business are needed. Even in the future, it can be imagined that more business models will become Consumer-to-consumer or peer-to-peer patterns over the next five years, even though we still need more or less of the content that the BSS provides.

For example, our own home will generate electricity, I will use, I will put the results of the power generation into the power plant, the power plant to save, the process I need to be with the power plant to the mutual billing, there will be a statement between each other. The power plant will tell me the cost of our family's electricity bill for one months. In fact, BSS is a highly handsome thing, the single largest software list may really still come from the BSS list, because its list is particularly large, because its customer base is the power, telecommunications for IT systems requirements of highly sophisticated enterprises need. Looking down at an ordinary restaurant requires no BSS, in fact, it is needed, such as your one months to give me 50 yuan, I give you to do customer analysis, I will give you to do business analysis, only need 50 dollars, he will be very happy, at least I can spend 50 yuan to try. So I think BSS from Gaofu to the current game field, the Media field, if it can give you a better billing model may not be so much piracy, as well as the current medium-sized enterprises, many medium-sized enterprise customer base into the Internet customer base, It is important that his IT system become more dependent on the cloud environment of IT systems, so his demand for BSS will gradually increase.

In the process of subscribing to economic development, we will constantly have a lot of personalized needs come out, we each say that they are cock silk, but everyone has personalized needs, because we hope that every business to provide services for consumers personally, if it can be the most intimate service, Then the consumer will become a fan of the business. Have a good IT support system can help an enterprise to do the support of personalized service.

Future BSS in the cloud platform in this field it will have what kind of technology requirements, we conclude that there will be these. First, the need for our cloud platform to have a multi-tenant service, this multi-tenant is more complex than the multi-tenant they offer today, because the Multi-Tenant model now saves resources at the virtual machine level, but if I want to conserve resources at the application level, The current AWS or the current IaaS or PAAs offers a multi-tenant capability that is not enough.

We rely on the IaaS, PAAs technology is open technology, do not want to be a grand monopoly of manufacturers. In addition, we need to have SLAs available, because the future to move to the cloud platform above a variety of applications, and now we see more of IT applications, the future I can see in our communications field, of course, now see the annual or regular countries spend hundreds of millions of to invest in the core network equipment, What services may actually be seen in the future may become a SDN way to redefine it. These will facilitate the migration of devices in the cloud environment, and an essential function after migration is to provide SLA requirements. We went to see a video and we went to do an important call, or I ran an internet on top, these all have different SLA requirements. Therefore, SLA support must be provided at the future cloud platform level.

In addition, the integration of multiple devices, as well as real-time requirements, now communication between people, communication needs can be done in milliseconds should be almost. But our future development more is the thing networking, the thing networking equipment moves in, the information which produces by the Internet of things will be much higher, the request will be higher, will be lower than the millisecond, even dozens of, hundreds of microseconds.

The future of socialization is also needed in the domain of BSS, as more of our businesses want to do business and the channel of social networking is essential. Therefore, it is better to have social support in the PA as domain or SaaS domain.

Then is the security, at present our domestic relevant security laws and regulations request, distance Europe and America these developed countries still have certain disparity. Others should now say that it is our future, so our cloud platform to provide a more secure way to protect the field of personal data protection.

Because it's the way we subscribe, the way we generate orders is like this, first the customer will talk to us about their goals, whether it's talking to our sales or talking to other departments, and identifying their goals. Then look at what kind of business he needs on the cloud platform, and make sure that you need to deploy it. After deployment, sell to him, open it, charge it, pay for it, and then service and upgrade the future version. The whole process is our technical tool for the BSS services provided by our clients in the BSS cloud field.

What kind of value promotion does the business bring? One of the more typical promotion is the increase in business rate and the reduction of cost, the other is the promotion of business support capability, which is very important. The same thinking in the BSS domain is also the case, a specialized BSS running on the cloud platform, but also can make an enterprise, medium-sized, small, micro enterprise business capabilities are well promoted. More important is the BSS cloud platform brings together a lot of data, not only is my enterprise data, there are many cross-industry data, through these large data analysis I can quickly know what the next business will do, but also can provide consumers with accurate marketing and attentive service. What is important for a business is that scenarios and idea can quickly become a product to market, so the ability to quickly market is also our ability to provide in the BSS cloud field.

Amdoc is also currently available based on the BSS cloud platform in a professional cloud billing field like Zuora, a US company. The future adoption of a subscription-type economic model of the software enterprises will be more and more, the software charging model from the purchase and sale of fees will gradually become a subscription-type fee model. Second, more traditional businesses he can also move his business model to the Internet, into a subscription-style model. So this area will have very big development foreground, billing as a service market scale will also be very big.

As the second largest and largest BSS provider in the world, we also have our own solutions for reference. My speech will be here, thank you!

(Responsible editor: Mengyishan)