Association letter: An important platform for the marketing of Weibo as a big event

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In a recent micro-blogging conference, the Association letter network Data CEO Qinwen published the "micro-bo media characteristics and user status of the research report" part of the data, at the same time on the characteristics of micro-blog, micro-blog users of the characteristics of the extremely marketing value made a speech.

First, Qinwen the characteristics of Weibo, which she says is a new medium with the highest quality user base and powerful communication capabilities. is the user to micro-blog and related to the high degree of trust, only to make it has marketing value, conversely, if the use of excessive, it is harmful to the development of the media itself.

Then, she also pointed out that micro-bo short of the dissemination of content, easy to use the transformation, comment function and the human-human structure of the information relationship, so that micro-BO has a powerful function of real-time communication, this function so that micro-bo on the one hand to do event marketing, on the other hand,

According to the Association letter network data survey shows that Weibo users have a high degree of awareness of the spread of large events, and will pay special attention to large events on Weibo. According to another statistic during the World Cup, 82% of all respondents watched the World Cup, but 79% of them were viewed on Weibo, a very high percentage. In the face of such a big event like the World Cup, companies can try to do marketing through microblogging platforms. But Weibo is a very easy to spread carrier, this kind of efficient communication function may make the information function in the positive communication, also may effect in the negative dissemination. Therefore, if enterprises want to pass micro-bleomycin marketing, need to guide the direction of public opinion Transmission control ability.

Then Qinwen on the micro-Bo brand information on the characteristics of communication, micro-blogging media to make the brand can be humanized way of transmission. Enterprises can set up their own media on Weibo, the development of fans, as a means of brand loyalty training; But this requires the brand has a superb ability to operate from the media, if the brand is not good at operating from the media, Micro Bo can not play a role. Finally, she pointed out that the enterprise's microblogging marketing must not be isolated, it should be rooted in the enterprise's overall marketing can produce better results.

Note: Beijing Association Letter Internet Technology Co., Ltd. recently reopened Association letter brand, deactivate Wanrui data brand. In order to "create yuan start credit mining data value" for the brand connotation. Weibo report request Tel: 010-84186666-868