At least 2 phones on the market

Source: Internet
Author: User
Keywords BlackBerry Chen Foxconn manufacturing
Tags apple blackberry blackberry ceo business company consumer consumer electronics corporate market

In a roundtable on the International Consumer Electronics Show in Tuesday, BlackBerry CEO Chen said this year the company will launch at least 2 handsets in the market, one of which is a touchscreen handset designed by Foxconn, which will cost less than 200 dollars (about 1221 yuan) The other is a high-end model designed by BlackBerry, which configures the physical keyboard.

This suggests that BlackBerry has no intention of abandoning the consumer smartphone market, although it will not try to challenge the market leader, Apple's iphone and Samsung Galaxy. "BlackBerry will not quit the consumer market," Chen said. ”

Chen said the BlackBerry's business focus for the next 18 months was on the corporate market. BlackBerry's traditional physical keypad smartphone is very popular in the corporate market. In addition to equipment, Chen also plans to vigorously develop enterprise services and mobile device management business, promote BBM messaging services, and make better use of the QNX platform.

Although as a temporary CEO to join the BlackBerry, but in the past 2 months, Chen has been "quietly positive." Chen said in Tuesday that he would stay in the BlackBerry until BlackBerry business and financial fundamentals improved. Chen expects this to take 18 months. Chen confirmed that BlackBerry has suspended the job of hiring the CEO indefinitely.

Chen the BlackBerry's deal with Foxconn, which is responsible for hardware design, BlackBerry is responsible for some hardware work and software development, the handset still uses the BlackBerry brand and sells through the BlackBerry sales channel. "In emerging markets, BlackBerry will Jenfouscamps play a more important role," Chen said. ”

Chen expects the BlackBerry to be "positive" in cash flows over the next 4 quarters, to turn a profit by fiscal year 2016.

In the corporate market, the BlackBerry is facing a dangerous rival-Samsung and its corporate services called Knox. Chen said he would not underestimate Samsung, "if Samsung can achieve its plan, it will be a formidable competitor".

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