At the acme of perfection, we strive for refinement.

In the days when I was doing music phone, I would hear it 10 times a week: "We want to create the ultimate user experience!" Even now, I often encounter a similar slogan in some online situations. For these people, I can only silently sympathize with the slogan in response to the effort to work overtime user Experience team. Although the idea is impossible.

What does it mean to make the user experience the ultimate? is perfect, there is no shred flaws. Perfect, there is that product can be made out of the promised to say that their products are perfect? Even Apple does not dare to boast of perfection, from the iphone generation of call quality to the four-generation antenna door, the problem is not dispensable function. No company does not want to experience the good, but you know, the world is not the ultimate experience, we are all in the rush to perfection, the ultimate road bale.

Since it is impossible to achieve the ultimate user experience, the emphasis on creating the ultimate user experience the slogan naturally because of the rigidity of the loss of meaning. There is nothing wrong with executives calling for the ultimate experience, but the problem is that many executives, in addition to shouting slogans, left the experience team with only fog and a face full of grievances.

In fact, a good experience team to the ultimate experience of the pursuit of volunteering, that must be neatly stacked, must adhere to the principle of consistency, must not have typos in the paranoid are in the outstanding entrepreneur and designer blood flow. Rockefeller, Ander Grouff, Steve. Therefore, the most need for the experience team is the inherent pursuit of simple repetition of the slogan, the real need for the company's current product user experience strategy. In other words, the product that is being designed in the market is intended to achieve in which aspects to surpass the competitor. This determines the user experience in the current priority of the product is how to consider: to ensure that the standby time first or the pursuit of cool visual effects? Is it the first to ensure the experience of the key modules or the consistency of the overall design? Do you want to get the number of users first or do you want to achieve functional integrity first? First consider the cost or first To ensure the renewable nature of raw materials? In this way, the team can carefully weigh, design, weigh and redesign every conceivable place ... resulting in exquisite products.

Yes, our goal is to make exquisite products, not the ultimate products. The difference between sophistication and perfection probably hasn't been considered by many executives or even designers.

Every release of the product should be exquisite. Refinement is the result of design thinking and realization, in the process of thinking and realization, every member of the team should make the ultimate effort. That is to say, each individual contributes the most thoughtful and creative solution he can provide, and then puts all of these together to make the optimal balance design based on the user experience strategy mentioned above. While the ultimate experience at some individual points is compromised or even abandoned at this stage, it must be for more important design considerations and strategic considerations. Overall, product design through this process to achieve from the individual extreme to the overall refinement. Extreme thinking, exquisite integration, this is the right direction of product design.

Executives, please stop talking about the empty "create the ultimate user experience" slogan. Contribute your ultimate thinking to the product strategy and user experience strategy and deliver it to the user Experience team to create truly refined products.

Author Lin, user experience practitioner and preacher, has founded UU Network for the early domestic practitioners to provide learning exchange platform. Samsung China Design Institute is now the user experience Innovation department head.