At the beginning of Spring University, the Black Horse games TMT industry branch is underway

March 29, 2014 morning, at the beginning of Spring University, the Black Horse games TMT industry branch is underway. Black Horse games guests, century Jia Yuan founder, now 91 foreign teacher founder Gong delivered a speech.

Gong is a continuous entrepreneur, did the listed company century Good edge, but resigned as CEO, sold the house again in the online education business, and achieved good results, what drives her to succeed on the entrepreneurial Road again and again? The following is her oral collation:

1. Ideas are worthless, and there are many people like you.

Even if you have a very wonderful idea, there are so many people in the world you think of other people also thought of, last night many people told me about the project, each project he felt is unique, but I have heard or someone is doing similar projects. including me to do ladder nets, I think this is a one-stop solution, new Oriental, learn and think are similar to us.

I personally think that investors should not invest in an idea, because the investment idea is the most dangerous thing, investors to the entrepreneur himself, whether he is strong, passionate, very tough to do things with the determination of people-this is the key.

2. Practice is important, do it first.

A good idea must be practiced. And in the process to adjust, many times you think particularly well, you do it when you find that is not the case.

I believe that entrepreneurs will feel the same way I do. Sometimes we just brainstorm and feel very happy, and that's the easiest thing to do. But really turn your idea into a product, or a service that you can use, I think it will take a lot of hard work, and it may not be successful.

I suggest that if you have a good idea. Get out of the first step as soon as possible.

My business is also derived from my idea, I was first married in Shanghai marriage, was cheated 500 yuan of marriage costs. At that time I was a typical liberal arts girls, completely do not understand the Internet does not understand it, and then I learned to learn programming, a static marriage site, was very simple.

Many of our founders may have a very good career development opportunities, at this time he gave up a stable job, challenging an uncertain future, for many people will be swayed by the outcome, to the end will not take the first step.

3. Passion on the road, enthusiasm to the entrepreneurial road lonely and arduous you bring power.

If you decide to start a business, I think you're on the road with enthusiasm, which I think is very important.

Because there will be a lot of difficulties in the entrepreneurial process, I have done in the century Jiayuan 10 years, but also on the Nasdaq listing more than a year later, at the end of 2012, I resigned as CEO of the Post, decided to start another online education. At that time I put down is very thorough, the whole mentality to zero, completely forget oneself is a listed company CEO, and to a very humble demanding again successful self-realization of the status of the entrepreneur.

I was the first to decide to sell our only 360-square-metre villa, and I was afraid that if there were any financial difficulties in the start-up process. I rented 61 flat downstairs in the office, one weeks we work 5 days, the second week to 6 days, working overtime every day, we are more than the average entrepreneur to fight. Because I think entrepreneurship is a very difficult thing, even if you have been successful before.

Why do I have to do online education? Many people think you do not understand education, how can you do it? It is very difficult for you to go from a matchmaker to an education. But I think I used to do is the website, now we are online to provide our product services, Century Jiayuan is also targeted at individual consumers we have developed more than 100 million registered members, Now we aim at student users, help students parents to solve their needs, but also I am better at.

I have heard a word, 10,000 hours hard work can make an expert! So far I think I have spent 6,000 hours on education, and I am half an expert! The longer I do, the more I love it.

Entrepreneurship is for money, luxury cars, beauty, villas, or you from the heart of the love you are engaged in the industry? What do you want to change? You want to prove yourself, this is a very different starting point. For me, the material is not too high requirements, we see I also feel very simple, I am very easy to meet, give me a book I am very pleased! I really want to do a meaningful thing to help a lot of people, affect a lot of people, your enthusiasm for the cause of their passion and love, is one of the most important reasons you can stick to the end of a difficult entrepreneurial path.

So I would like to say that the choice of entrepreneurial direction with the choice of male and female friends, you love him you like him, you can tell him to marry, not for luxury cars, villas, beauty and money to start a business.

4. Find the pain point, solve the problem, bring value.

If we start a business, how do we do our products and services?

My experience is that you have to find the user's pain point, to solve his troubles and his pain, century Jiayuan is to solve the problem of information asymmetry in the process of marriage, so that everyone can choose one, thousands of million choose.

After the founding of New China, the first law is the marriage laws, stipulating the marital system of monogamy, giving everyone the right to choose freely, but many times our traditional way is friends and family to introduce you to a few blind date, you choose a last walk into the palace of marriage. Chinese people like to say two words, the first word "fate" met who is who, the happy-go-happy, many people are very passive also very helpless. However, you only have a limited number of blind Date, you and he rushed into the marriage hall, because everyone will marry, do not get married there will be social and family pressure.

When you are married may be 28 years old, or 30 years old, you will have a long way, maybe after a few years of marriage you take part in today's Black horse games, know you sit girl, you think she is you want to find the person, this time your marriage is also a problem! Century is the best way to make you have thousands of choices before you get married. Let you select carefully, we have more than 1.2 million of users in the century Jia Yuan married, and there are many people flash, we did a user survey of 97% people are satisfied, and many people know a very short time to marry, like myself. I saw my husband on February 17, and I pulled my marriage license on April 28.

Not that we young people do not value marriage, but I only want to find a 80-point person, but I found a 120-point person here! I hope to get married as soon as possible. If the men and women in this room have been with each other for three years, four years and five years, don't want to get married, basically make you a spare. You will meet the girl next to you in the meeting today, that girl is only one of your 500, but she may not let you heart, because there is a century good edge of the site so that we find the user's pain point, everyone wants his love objects have a lot of choices, can be carefully selected, can find the most perfect solution.

91 Foreign Teacher Net is I from the century good edge to create the first website, mainly we and foreign teachers to learn English face-to-face, because the Chinese people learn English to the end are deaf English and dumb English.

Unequal distribution of educational resources in China, if you go to China two or three line, to Yunnan Small County you may be very difficult to find foreigners to teach you to learn English, a small county children see a computer screen came out of an American teacher, chatting with him, father and mother grandparents are called to his side to see! 91 Foreign teacher is to let the student obtain the time, the space and the teacher's freedom for the first time. This is the solution to the pain of the user.

I also made a ladder net, the purpose is to lighten the burden for the students for the parents. We do is to improve the efficiency of the teacher, so that he has more time to liberate from the labor, the real promotion of teaching and research, at the same time we for the children to lighten, the students from the title liberated, or 8 hours a day blind learning, confused to do the problem. Now we let him know where is your weak link, you can focus on this, we can let parents better participate in the child's learning process, timely understanding of children's learning, and children better communication.

These products are found in the user pain point, solve the actual problem. I believe that every entrepreneur wants to solve a problem, only if your product really can help others, contribute value, solve the problem, it can obtain the user's approval.

5. The lowest cost to try and error, retain the core function, do not what all-inclusive.

"Lean Entrepreneurship," the book says, is to use the least money, the best ideas to start a business. I suggest that you can do subtraction on the function, retain the most essential things, as soon as possible to develop, let users use data to verify your idea is right or wrong. We should not be afraid of failure, if you can quickly fail better than you have been dreaming, fantasy future is a huge market value! Starting a business is premature death early, failure you can also do something else, you can have new ideas and ideas, and you lose early may also leave some money, sometimes you thoroughly ruins may be completely defeated, No chance, no money for a second try!

Once we put the core of the function developed into the market, if found to be popular, at this time we want to quickly iterate, enrich it, improve it, because the Internet company competition is very fierce, we spell is focused, executive power and fast! We often see a thing coming out that arouses the attention of the user, Soon there are a lot of competitors pouring in, others running faster than you, I think fast fish eating slow fish in the Internet company is always the absolute truth, Now there are 2.6 online education companies that are born every year, many people think that this is the blue sea, I see already is a blood, both the new Oriental such a big guy, there are countless new companies want to strive for survival and development of the right, I have to pessimistic predictions, online education, although the tuyere, but no chance to encounter the Tianma. There are so many people doing it, we are in the traditional field, because of the geographical constraints, many times you opened in Beijing, he opened in Shanghai, we will not affect each other, will not interfere, but the online Internet mode it does not need a lot of players, with the boss, Dick, old no need to old four old five old six, a lot of people are no chance , the competition is very fierce.

6. Team, entrepreneurship is never a man's war

I think entrepreneurship is never you alone in the fight, we have heard a lot of people entrepreneurial stories, they have been successful after the halo shrouded, so that we ignore their behind the team.

In fact, my two startups are not really a founding partner, I am a person, may I prefer this way, but this is not suitable for most entrepreneurs. I think a lot of people need to find a partner who can complement you in some way better than you.

Of course I have heard a lot, because the contradictions of the partners led to the company's crushing defeat, we have to find a soul with you, can understand each other, in the ability to rely on each other, complementary partners. Find partners, we also need to recruit first-class staff to give the best treatment, I think in the talent investment must recruit excellent people, some people say that the conditions of the start-up company is very bitter, attract high-end talent, I think not necessarily. I am now the start-up company of our middle management and executive team has 8 people graduated from Peking University and Tsinghua University, there are also many returnees in Zhongshan University, these excellent people are particularly willing to go to the start-up company to do something to prove his own value, if you can not manage high-end, excellent people, I think it is the entrepreneurial ability and charm of the problem.

I particularly like to use first-class talent, can use the least amount of time to make the highest quality of work, because time is our biggest enemy of the start-up company. Team members will influence each other, and if a key department loses the chain, it may not be able to develop the whole company, which is critical.

Last year I started my first year of business, 91 foreign teachers have a weak link is sales, we do other work to do a good job of our sales did not keep up, our revenue is very low, this year we put this short version to make up, to achieve 20 times times the growth of last year. I don't think it's possible to lose a chain in the key link.

7. Strong executive power, not afraid of making mistakes

The culture of the start-up company lies in the strong execution, at the same time to encourage, try to make mistakes always do more quickly you have the chance to survive.

There are few startups, little money, no brand no customers, and mature companies compared to scarce resources, large companies, although more people, more money, more resources, strong brand, but it is afraid to make mistakes, once the mistake will have a huge impact, for this matter people may lose his rights and jobs, So big companies do not dare to try the same way as before, do not dare to have crazy entrepreneurial ideas, this is our opportunity.

Like the K12 training agency, its teachers earned 23% of the total revenue, this also includes insurance, tax, the teacher received 100 yuan only 10 pieces of money, if the use of online mode, give the teacher a big head to their small heads, will immediately impact the original profits, impact the original revenue, and online education is not very sure of the future, Many times the big company has no way to subvert itself, because its wager is uncertain of the future, the start-up company has no brand, no users, so there is no burden, light feet are not afraid of shoes, and sometimes really is three boxing die master.

We have to do more and faster in this process, it's not that you don't focus, but in the least time to do the most things, to positive trial and error, as soon as possible to find your way, because the entrepreneurial life is very fragile, I saw a lot of companies, six months a year after the death of the money burned, if you boil too long basic die! In my company I encourage people to try all kinds of possibilities, to encourage people to do something new, to be wrong, or to make it wrong, and I never criticize such a person.

I personally think you do nothing, everything is good, you can not find the way to success.