This newspaper Jinan November 20 (reporter Zhong) "Double 11" electric business War brought the mass waybill has not yet been issued, a new round of online promotional activities have been brewing. 20th, a good deal from Taobao News said that starting from December 3 will start another major promotional activities. The electric dealer such intensive promotion activity although brought the benefit to the consumer, but also lets many people's Congress shout unbearable, feels is hoodwinked.
"The original is still in the" double 11 "during a lot of special items did not get to feel regret, did not expect so fast electric business and new activities, and said the strength may be more than" double 11 "period greater. At the end of the year, is the electric dealer's promotional activities too frequent? Taobao sellers, but also is the net to buy people sew recently posted online.
Sew the so-called new activities, that is, Taobao is about to launch the "123-year celebration." Electric dealers in such a short period of time to launch a variety of promotional activities, although it does bring benefits to consumers, but also let many people began to doubt the authenticity of their promotions.
Close to the end of the year, why should the electricity dealers so frequently launch various promotional activities? There is analysis of the industry, mainly for customers in Christmas, the early season of the advance procurement. It is reported that another electric business platform Jingdong Mall also released a message that has been with the charm of technology signed up to 800 million yuan strategic cooperation agreement.
However, in the industry's view, the end of this year's promotional war results may not be able to achieve expectations. Because "Double 11" Although the creation of a stunning sales performance, but also overdrawn the next few months of consumer demand and a large six months of promotional resources, is expected in the "double 11" after the last one months, the sale of businesses will inevitably appear a lot of shrinkage.