Attach importance to Copywriting: Not afraid to talk about

Source: Internet
Author: User

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I used to have a misunderstanding about copywriting: No one likes lengthy copywriting. Because people have limited time, people want to "absorb nutrition" quickly. So when I finished writing a single-page copy, I always streamlined my own nonsense. Later I read the JHF teacher's blog and other masters of the single page copy, understand a truth: Write copy not afraid you wordy, afraid you don't say.

I reflect on why I have such a "streamlining" complex. Because I wrote a lot of words 5 years ago when I was writing a product FAQ, and a large number of visitors had only one visitor. He said, "Is it a beggar in the last life?" Although I know this person's character is crooked Melon, but I have since then formed the habit of streamlining the copy.

Now want to, in fact, the way to deal with such people is very simple: could have written a copy, write it two, can write 500 words, write it 1000 words. Others to your stimulation is to your spur and motivation, there is no power and such a force to compare, this is why I constantly to the village people to shape their own "garbage image" the first reason.

It is obvious that the copy is more useful:

1. Marketing Robot

In addition to video, E-books, Copywriting is also an automatic marketing robot. Although someone has made a makeover of your article, say it is his own original, and then sell his own goods. But there are still a lot of people reprint your article while leaving your Web site. (besides true and false Li, everyone wants to see fake Li!) So, whether you are awake, asleep, work, travel, it is to provide value to the world, there is no reason not to take seriously.

2, copy is someone else know your window

A man with Love in his heart Will express his broad mind, profound knowledge, original point of view and outstanding ability from his language and words, which is not worthy of trust and cooperation? If their ability is again outstanding, the quality of goods again perfect, but neither say nor write, how can others understand?

Moreover, any ability is not practiced then waste, even if their writing ability is very high, if not often practice will make copy like sawdust.

3, the reader can draw nutrients from your copy

Sometimes we think our knowledge is too common, and there is no great point of view. In fact, the "grass" in our eyes, in many people's eyes may be the baby. Your copywriting face is tens of thousands of people, you do not know which knowledge point to Zhang is treasure, which knowledge points to doe is grass, so we have to keep saying (write), a lot of writing. As long as it is your original, readers will be interested to stop to have a look at.

Interested in He will save your site, not interested he will not be embarrassed to refuse, just a little mouse to your 11518.html "> website can be closed."

4, stimulate desire, quick deal

Writing by telling stories, numbers, reasoning, and so on can easily inspire customers ' desire to buy. But I like in the copy to the target customers poured cold water, because no goods are perfect, if gliding, it is easy to recite the infamy of the cheater.

Of course, copy more to write some is good, but to meet the theme, can not brush the sky, scribble. So, every one wants to "mix" on the Internet entrepreneurs, or must pay attention to copywriting writing: can write more to write more, can not write more, write a few words are others understand their own window.

Original site, reproduced please specify: reprinted from Tangxu marketing www.chengxin789.com

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