Attach importance to the setting of website title keyword in detail

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have done web design webmaster or used drmeaweaver Software Design Web site Webmaster will understand that the Web page design will be the first keyword and description of the page into the code, although these information site access users can not fully see, but with many years of search engine observation and research, For the site's Head keyword settings, the importance of keyword description gradually increased, in the search engine new round of reform, the relevance of the fate of the site, and the site's Head keyword settings are the most important search engine criteria, so for the site title of the keyword settings webmaster can not ignore, then how to set good keywords The detailed summary is as follows.

First, the title keyword before and after the position

Website keyword optimization a bit experience personal site, will know the key words in the site before and after the location of different, the effect is also a big difference, the law tells us the site title keyword more than before the search engine to give attention (weight) higher, we should apply a resource, will give customers the promise of keywords ( or more difficult to optimize the keyword in the title first, so it is easier to have a better ranking in search engines, if you want to choose product name as the key word, usually the author is placed in the back, because most products are long tail keyword, optimization easier. Of course, customers out of publicity for the company's product brand will be considered, usually placed in the front, so that the search engine more attention, optimization appropriate words are easy to get better rankings, thus effectively improve the number of visitors clicks. In short, the title keyword before and after, the most important thing is to consider the needs of customers.

Two, the title keyword byte number conforms to the Web specification request

Customer greed can not be satisfied, many customers as far as possible to think of the vocabulary requirements set as the title keyword, even including the telephone, the author is more disgusted. Set the site title keyword must be controlled within the search engine required characters, experienced webmaster will observe that the search engine on the character is usually controlled within 65 characters, then 65 characters outside the keyword will be truncated browser, set so much useless, which requires optimization of the title keyword Concise, The precision is well controlled.

Three, accurate, concise, complete title description

The keyword setting of the website title is not entirely optimized to promote the special purpose, more is lets the user know this website topic is what. So the webmaster as far as possible with 65 characters to maximize the content of the site description complete. For example, "women face beauty Skin care products" compared to "beauty products" more easily attract users of the eyeball, get more clicks, on the one hand, most of the search for beauty products are women, on the other hand, more women beauty skin Care limited to the face, so "women face beauty Skin care products" relatively more The user sees what she needs from the senses. Therefore, in the site title keyword settings on the recommendation of precision words and related words, easier for customers to find the products needed.

Iv. use of special symbols between keywords

The author of the previous site to pay attention to efficiency, ignoring some details, such as the title set the length of different, not fluent and so on. From the aesthetic aspects of the unsatisfactory, and later also recognized the importance of the site optimization effect, in the site header keywords between the use of _ or, and to separate, the content of the title of the site to use the length of roughly aligned, so that the overall sense of the site, the user directly to see the theme of the More is the time to enhance the customer stranded site.

Focus on key words ' clicks and transformations

Keyword Click and transform analysis is a rather difficult job, we need to have a lot of data and practice to get more accurate results, on this aspect we can through the auction ranking, to the site to set different keywords to view the page click and conversion rate, through a large number of comparisons to the site to set the final keyword.

Vi. keywords to analyze the user population

When we write the title keyword, we must grasp the user's intention, if our site is only for users to provide information browsing and research, then we need to use some more descriptive title more appropriate, if it is to provide users with purchase or other acts, then you should explicitly write in the title of your site has this function, The user comes to your page to achieve all of his intentions.

Above six points to briefly explain the site title keyword setting tips, of course, there are many factors in the title keyword settings to restrict the flow of web pages and conversion rate, if the site title keyword set accurate, in the search engine included page to become a well-known brand, users in the input of specific keywords will virtually find a specific page, This is the title keyword charm, not to be overlooked.

The article content by the Salon official website (www.8899sl.com) provides, the reprint explanation source, the author is not very grateful!