Attacker Gome Online, three strokes to stir electricity quotient map

This year's 618, in addition to the Beijing-East further established its own industry status, is Gome online performance outstanding, previously low-key gome online suddenly become radical, like Xiecili killed a dark horse is a concern. Recently, Gome online to do the same, announced in July launched the "Super Gome Month" large-scale promotional activities. Gome online offerings of the three major moves are representative, for the follower is very useful.

April, a shark once wrote "Gome's potential", but did not expect only 1 months, Gome has undergone a great change, changes in the rapid change of the big surprise. It can be said that Gome is radically changing its development strategy, summed up to boil down to three major tricks:

1, Gome online for the striker, the integration of Gome Group's supply chain, procurement, logistics and other backend system attack strategy.

If the United States at the beginning of this year, Gome is a relatively low-key strategy, then after May, it completely put its electric dealers-gome online to the forefront of the battle to the front. According to Guixian, Gome's online chairman, whether the power supplier can support the price war is essentially a matter of supply chain capability. It seems that Gome is trying to understand this problem, price war is only the appearance, essentially the enterprise supply chain, such as http://www.aliyun.com/zixun/aggregation/33230.html "> Comprehensive strength of the competition, So the early days of gome in the silent integration of the back-end supply chain, procurement, logistics, until the back end of the integration, and then the Gome online launch of a heavy attack.

618 big Promotion, Gome online High-profile debut, put forward "expensive on compensation", seemingly radical, in fact, this is based on the strength of its supply chain, each year about the huge amount of procurement so that its procurement costs can be pulled down, so as to achieve a stronger price control rights. This July's Super Gome month, Gome Online is to play "the lowest price history, the strongest supply chain, buy your compensation" slogan, continue its full network parity, buy expensive on the attack strategy.

As a result, Gome formed a line of Gome to charge in front of the supply chain, procurement, logistics and other rear-end logistics of combat thinking. Its electric business part of Gome Online also changed the past low-key, cautious style, began to become an attacker.

2, Gome Online played a sharp death hit the Beijing-east of the standard strategy.

Gome online Another trick is to focus on the Beijing-east, the bid on the Beijing-East strategy, in the 618 big promotion when the dead grabbed Jing Dong, put forward "you pay" slogan, in marketing is also dead stare at Beijing east, such as the introduction of a hero Beijing east, Gome online immediately according to the same style to do a, and even the Beijing-East marketing slogan is Gome online to make a fuss.

In July, the Super Gome month, Gome Online proposed "Ice East 30 Days" slogan, as the name suggests is also aimed at Beijing east. In its main selling points, but also everywhere pegged to the Beijing-East Fuss. For example, its introduction of "Super Logistics", the logistics system for a full range of upgrades, not only to further expand the "three-day" distribution range, but also put forward "timed up, late on the compensation" for large household electrical goods to take the time delivery, delivery late to pay the user's measures. As we all know, Jing-dong's self-built logistics is the most important, Gome online will be targeted at logistics, stimulating Beijing east is very strong.

As in the service, Gome online launch of the "30.30.180" service commitment, even the name and Jingdong introduced the same household appliances, that is, to provide consumers with "30 days price protection, 30 days no reason to return a replacement, 180 days only to repair" service commitment. However, in addition to copy Jingdong "30.30.180", Gome Online also launched a home appliance recycling and extension services for consumers to launch home appliances recycling services and the value of the customer service.

Chasing the leader is a very smart and correct strategy, not only in the product, market and so on can quickly shorten the gap with the leader, but also allows consumers to think that the pursuers and the leader is a level, so as to play the role of four-point brand propaganda. Jingdong has become the second only to Alibaba, the electric business giant, to follow the Beijing-east strategy for Gome Online is a flattering way, in the 618 to promote even the formation of the Three Kingdoms of the industry cognition is the victory of this strategy.

3, Gome online focus on home appliances, take a focus on the advantages of resources to seek a breakthrough focus strategy.

If we compare the Gome online and suning easy to buy two old opponents, found that the strategy of the opposite, Suning easy to buy to take operate, platform strategy, through the acquisition of Red children, acquisition of full network, acquisition pplive, such as a series of actions, determined to go the category expansion road. And back to the United States online, whether 618 or July of the super Gome month are sticking to focus on the development of home appliances.

Shangui First Although also do not deny gome online in the category expansion, but at this stage or take all their resources focused on the blade, Biching, hope to make breakthroughs in home appliances. In the Super Gome month activities, Gome online shout out the slogan of cooling appliances and the "King of Home Appliances" is the goal.

This focus strategy for the current Gome online, is also a more sensible move, and its scattered limited resources to expand aggressively, as the most likely to achieve breakthroughs in the home appliances category to seek to break the bureau. Home appliances are Gome's dominant category, through the integration of the back-end supply chain, Gome online home appliances category has not lost to Su Ning, Beijing East strength, centralized resources to achieve the ultimate experience is also the internet thinking of the play.

Besides, a shark sees, gome online development ideas are also changing, from just playing price war to pay attention to the comprehensive experience of users, this is a big change, which means gome online is not a simple battle gains and losses, but through a solid user experience to achieve the overall image of the change, And through the Home appliance category, and then copy the experience to other categories.

In the big promotion, if the United States in 618 to promote or a hitch, then in the July Super Gome month, Gome Online began to take Taiwan opera. With the help of attack strategy, target strategy, focus strategy, the three major moves, Gome online is a new look, the hope is to stand up again, set off a gome whirlwind.

A shark in the South (micro-trust: Southsharker): To understand the general trend of industry development, revealing the truth behind the news, feel the pulse of the Internet.