Attackers Auto Shanglanhai

Author: Lao Hu (from media public number: Laohushuokeji or old nonsense technology)

The internet is like a storm sweeping the world outside the Internet, infiltration of people's food and clothing to live, the car industry is no exception.

Just past 3721.html ">2014 in the first half of the year, the automotive electric business has become a hot word in the field of Internet, from the integrated electric business platform Ali, Beijing east to the car website auto have poured into the industry."

However, for a long time, in the industry, "Brick House" in the comments, these car dealers are mainly marketing as a gimmick, at best, to help some small popular models to clean up the inventory.

Recently, Auto launched a new car exclusive pre-sale action, so that the value of the car electric power to highlight.

Yesterday (July 27), Guangzhou auto Toyota Leiling in auto Car Mall platform to start exclusive pre-sale, online payment 499 yuan, can be 6800 yuan gift package, until August 31 end. It can be said that the joint venture brand for the first time bold attempt.

In Old Hu's view, through this incident, is essentially auto by the car manufacturers of the initial favor. The joint venture car brand is a market-ready advocate. Before, they have a long-term wait-and-see attitude to the car electric business platform, to the present active embrace, attack the change, naturally is sees the value.

This is similar to many previous cosmetics and apparel brand manufacturers. At first these brands do not look at Poly-Mei excellent products, cat, and so on, do not authorize online, but with the maturity of the electric business platform and the user's approval, the two sides of the right to speak with the change. After all, sales are kingly, who will not and sales have a grudge, more than one online sales channels, both sides are a positive win.

Rome Rome, the Toyota Leiling can take the "exclusive pre-sale on auto," the substantive step, and the previous auto a series of the layout of the solidarity.

In many sharpening determined to do car electric business platform, this year, auto action is not small, left-handed media, the right hand platform, a series of initiatives, let people see the attackers want to cut car trade this big cake.

Since 2013, "double 11" test hydro-electric operators, this April-June, Auto has launched the "immediately have Car festival", Chery Rui Tiger 3 Network exclusive sales activities, marketing methods to its electrical business strategy to do preheating. June, auto electric business platform-Car mall officially on the line, one months after July, auto home revision, blow the Horn of the transformation of the overall electric business.

This, from the liquidation of inventory to new car pre-sale, auto of the electric business platform to the watershed, mainstream best-selling brand to the automotive industry has brought a small role.

Old Hu in this forecast, with the new car pre-sale mode was auto ripped a hole, follow-up and new, the future is no longer so "superficial" cooperation, believe that this profound change will be 1.1 of the quietly happening.

Maybe some people will question, auto This is only a new car pre-sale activities, not you preach so great power. But your little friends may not be so profoundly aware of the changes that the Internet has brought to the existing car industry. Just last week, Ali teamed up with SAIC to build an "internet car", and anecdotal rumours and millet would also enter the car. Lian cars will be the food of Internet enterprises, not to mention the trading platform of the electric business?

And the current car brand is also a preliminary test water, with more and more brands to join, Automotive electric business will appear a blue ocean.

For now, there are three types of car-Power dealers: Vertical Web sites that have been accumulating for years on the industrial chain, such as Auto, a conglomerate of large-volume traffic, such as the Cat and Jingdong, and a small number of traditional carmakers, such as SAIC's car-sharing network. and the car vertical site compared to the integrated electric dealers and traditional car companies more advantages. After all, the difference between buying a car and buying a daily product is very large, and in the information content, the integrated electric quotient platform is not available. And traffic has become a vehicle to enjoy the network and other traditional manufacturers constraints.

In contrast, Auto's left hand through the media content to import accurate users and traffic, because through the Internet channel to understand the information of the car's people have a potential car demand, hard work for many years auto has been through the content and services gathered a large number of potential car users; right hand, Auto accumulated a large number of dealer resources to become a major barrier, through cost-effective online transactions and services, rapid increase sales conversion rate.

Of course, vertical web players such as auto still have a long way to go to explore the business model, from price transparency to online-offline real fusion docking. No matter what, there will be more and more new car pre-sale, and even the new model will not be uncommon, throughout the evolution of the process, the traditional car sales model is expected to be reshaped step by step.

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