Attacking internet giants monopoly resources retail pharmacies crowding out distribution dealers

The net sells prescription medicine to be opened soon, in front of Chi medicine electric Dealer cake, retail pharmacy is forced to layout the resources on the line. A few days ago, the common people's large pharmacies in the prospectus clearly stated that the electric business should be included in the company's overall operating objectives, the state-wide pharmacy also said that through the acquisition of online pharmacies layout of the electrical business channels. Industry analysts said that compared to the internet giant in the pharmaceutical business operations, retail pharmacies reacted slowly, but considering logistics and other reasons, retail pharmacies is the core of pharmaceutical dealers. Retail pharmacies forced to lay the top three of the common people's large pharmacies in the recent update disclosed the prospectus clearly stated that the electricity business should be included in the company's overall operating objectives. The specification discloses, "in the electric business aspect, must make full use of the mobile Internet technology, the positive promotion business, explores the O2O model vigorously, strives for the realization efficient store door-to-door service and the line on the list, the store to bring up the business". Another retail pharmacy giant, the state-owned pharmacy, the relevant person in charge also disclosed recently, in the completion of the merger of the United States large pharmacy chain 92% of the acquisition, will use the complex of the United States pharmacy online pharmacy-Drug-guide network as a platform to carry out the National large pharmacy business. And all this happens, the premise is that the head of the country's more than 10 well-known chain pharmacies in June last year, a joint letter to the state Food and Drug Administration and the Ministry of Commerce, against the full release of online sales of prescription drugs and 0 threshold online sales of drugs, including the common people large pharmacies and large pharmacies "Whether the sale of prescription drugs is not the state Food and Drug Administration can be controlled, is caused by the market situation, is forced to the retail pharmacy can only follow the market intention, in the construction of electricity dealers," an industry personage said. It is understood that the common people in the large pharmacies in 2009 had access to the Internet drug trading qualifications, but until March 2014, online pharmacies are officially operational. State-wide pharmacy in the early stage of the development of pharmaceutical and electrical business has no substantive action. The advantages of retail pharmacies in the logistics data show that 2014 China's pharmaceutical e-commerce market scale of about 6.8 billion yuan, once the prescription drug online sales gate, pharmaceutical dealers are expected to increase at least 100 billion yuan in the market volume. Before the retail pharmacy began to layout online resources, the domestic internet giant has sniffed "cake" sweet. Alibaba Group in early 2014 on the United Yunfeng Fund Capital injection CITIC 21st Century (after renamed to Ali Health), has been with a number of pharmaceutical chain pharmacies, pharmaceutical enterprises, hospitals and other cooperation, and in Shijiazhuang, Hangzhou, Chongqing, three cities to carry out the pilot electronic prescription platform. Jing Dong in the last year access to internet drug trading services A card, has been in the industry to promote the "regional monopoly" mode of investment, that is, a large chain of pharmacies corresponding to a city, in the corresponding region of customers to buy goods in the store. Tencent's micro-letter and the country's largest private pharmaceutical business giant Kyushu Tong in 2013 to develop the implementation of micro-letter to the line of pharmacies O2O business-drug delivery, users simply through the micro-letter, drugs can be delivered quickly within a short period of time. But Slithen, head of Beijing Medical Management Consulting Center, said, "with the prescription drug networkOn the lifting of sales, medical and electronic business if you want to bigger and stronger, we must solve the problem of logistics and distribution, one of the important ways to solve the problem is to obtain more pharmacies support cooperation. Retail pharmacies in the layout of residential areas, such as the establishment of their own electric business platform, users can be the current single, pharmacies instant delivery of the best results. However, retail pharmacies from the construction of electricity business platform customers far less than the Third-party power platform, Slithen said, can work with the third party platform, health products and medical equipment to the third party electric platform, while the core drugs are placed in their own electric business platform to increase customer flow. Retail pharmacy is the core in the industry, in the 2013 and 2014, the concept of the beginning of the pharmaceutical electric business, third-party electric platform in the pharmaceutical business layout is more rapid, pharmaceutical companies also in the near future, such as Shanghai Medicine and electric Business Platform medicine Good on the line under the distribution cooperation, to the ridge pharmaceutical industry to spend 50 million yuan to promote the health of the Ling Mall, The big pharmacy cat flagship store was run last July. However, due to the advantages of the retail pharmacy in logistics, it has to be admitted that the retail pharmacy is the core of the pharmaceutical electrical business. Guofan, director of research at CIC's Center for Industry and Policy Research, said O2O mode will become the future development direction of pharmacies, focus on the Internet competition costs will also be because the channel of contention is more and more high, the advantage will focus on the online channel, and not all products are suitable for online sales, so offline channel resources is particularly important. "Third-party electric business platform under the hands of the resources, pharmaceutical giants and retail pharmacies on the layout line, this is the current three models of pharmaceutical electrical business." "But Slithen believes that" the future development of pharmaceutical dealers will not be limited to a certain pattern, but the prescription drug regionalization, OTC, health care products and medical equipment nationwide. If you open the hospital's prescription control, regional hospital prescriptions are local resources, the local government must be limited to the local area by Medicare payment, in other words, must be bought through the region's recognized platform to be reimbursed, which makes any platform's core will be a chain of pharmacies or a combination of regional E-commerce platform. ”