Attention is not "begging".

Editor's note: This article is written by Http://www.aliyun.com/zixun/aggregation/16434.html >chris Brogan, chairman of Human Business works. In this article, Chris details his own experience of "asking for diffusion" by countless people, revealing the drawbacks of this microblogging marketing model and sharing his own media experience: how he gets attention and continues to get attention.

When I posted a new post on this blog platform, I paid a little bit of attention to Twitter, throwing a question that would lead users back to the post. I will also do some promotion on Google +. In fact, virtually every media practitioner does this. Many bloggers will say, "Before Twitter, I didn't know how my traffic was going up." ”

I will do my best to make the information I create to help those who are business and those who want to improve their abilities. When I post information to an outpost such as Twitter, my motives are clear: I think that information is useful and hopefully they will win the attention of others. However, I will not make the backwards put a post abruptly to some people. I just put the post out and see how far it can go. Even if I am peddling some information, I will not be strong enough to buy strong selling, I just hope that it will receive more attention.

However, I have encountered more and more "attention control". These people begged me to help them forward and share tweets and posts, asking me to help them expand the media effect, and more and more people. It is intolerable that some of their information is not an important message, but merely something "they want the reader to read."

These requests for forwarding and sharing can be roughly divided into two categories: one that makes me feel hopeless, and the other I'm happier when I get it. I'm basically ignoring requests that make me feel desperate. If you rely on me to forward and save your microblog, is your marketing inherently problematic?

If I'm still happier when I receive a forwarding request, I might think about whether you have a real social connection to me in the last few months or just ask for me. If the answer is yes, I can also ignore these requests.

So far, this post looks a bit like a slot sticker, but it really is my personal experience. This marketing and business model is hardly sustainable if the media itself cannot win more attention and rely on the forwarding and sharing of an influential person. Now let me talk about some of my own media experience.

Some of you may have discovered that I am not blogging every day. I was asked if I was worth it. If I send a blog one weeks or so, will things change? My answer is no change. Readers who subscribe to blogs are still there. They also speak on topics they like and share information that they think is valuable. Sometimes, some businesses will find me through this channel. But other times there is no business, everything is the same as before.

Did I fuss? The answer is no.

If you have already let go of the media, you definitely need more traction. You have to try to attract more eyeballs. I fully understand these. But are you asking for this attention? or through you write good things, active in the great community for people to answer, in the major websites by writing a variety of posts to win? The answer, of course, is the latter.

If we need to win the attention of others, it is definitely not obtained by asking someone to forward or share a post. But by creating information that is valuable and can be beneficial to others.

The reason why others pay attention to me is based on the following reasons:

1. What I write can serve others.

2. Most of the time, I will publish some ideas about what can be useful in the future and more positive. (sorry, this post looks less positive)

3. I'm not going to just stop and talk about what people are talking about and I will try to do more.

4. When I create information, I have this motivation: whether it's a small company or a large company, they are able to tap into my information about their needs.

5. When I'm writing, I create a look that I care about you (because that's actually it).

But I was never asked for attention by others. The truth is simple: write useful things, share useful things, and really care about the readers you want to reach. Then, repeat these three steps continuously.

It took me 8 years to get my 100th reader. There was neither Twitter nor Google +.

Article from 36 Krypton