Attention to detail, loss of overall grasp--hammer phone

Note: Everything has two sides--and you think you have the perfect embodiment of attachment to detail, and the pursuit of ease of use and humanity, but we can also think that your product focus is too fragmented, even to say that there is no focus. Because you pay too much attention to detail to lose the grasp of the overall (including mobile phone and press conference), this is in Old Luo's Hammer mobile phone conference, hammer phone brings us the most intuitive feeling.

At the launch of the hammer Rom a year ago, Mr Lo said: "Jobs said he was at the crossroads of technology and humanity, and I thought my talent was enough, but I didn't do it for a long time." And now I am a person to the intersection of technology and humanities, only to see old Joe's Tombstone stand alone there. ”

But unfortunately, in that press conference, although we can see the hammer on the various details of the perfect pursuit, but did not feel the need for people to buy the urgent demand. In fact, a year ago, the old one thing has not yet to understand--the advantages of breaking apart to speak to the user to listen, far from allowing users to experience, suddenly found joy and precious.

Perhaps to make himself more emboldened in the mobile-phone press conference, Mr Lo posted such a promotional microblog at the end of April:

Today (May 20), hammer phone came to the audience. All do not want to/did not go to the scene of the reader, can be viewed in this post live, Tiger smell will continue to update.

Live tip: After the press conference, whether the old man is the life of Steve Jobs, or got jobs's illness, finally can be found out.

As in the last press conference, this conference has been postponed ... But the old man was still cheering. "You know I've been waiting for this evening for two years, so I've been a little sleepy lately." "Standard Roche greeting. In addition, Nacho master, the old Luo said: "If I died because of work also hope not to be pancreatic cancer, otherwise said we have been copying other people's things."

Hammer phone model Exposure-not S1, A1, is T1. Old Luo by the way also to hammer mobile phone to find a top-level domain name "t.tt", do not feel strange, domain name is Dominica.

When it comes to convincing you to make a 4000-dollar boutique Phone (note: Hammer phone real price please look back, the old Luo also listed eight core 16 cores, waterproof and fall, camera, screen, run a few elements, by the way, especially like to say "Dick burst" peer. But Mr. Luo says a good mobile phone should have three elements:

1, hardware (Hardware parameter exposure)

Convenience does not like the brush Party: Configuration and the previous supply chain has exposed the hammer phone hardware almost. Using Gaotong 801 processor, quad core krait 400 architecture, single core speed 2.5GHz, considering that the hammer is a small manufacturer, the display screen is 5 inches jdi, and the rear camera is the Sony 12.78 million (13 million) pixel camera, the 4G version is Unicom version, and the telecom version is not available.

In this case, the old man returned to the question, "Why is the high pixel camera without the apple 8 million pixel camera integrated performance?" Lao Luo admits that although he does not understand the technical parameters of hammer cell phone, but for the hammer's camera, he has researched many mobile phones and found that the best image of the mobile phone is the Galaxy S4 European version, and the hammer phone image technology is the same as the European version of Galaxy S4. The perfectionist old man admits that the current hammer phone noise is still relatively large, but other areas have been able to kill most of the mobile phone-the reason is published because not fake, old Luo more than stepping on the ability to do not reduce, talk show of the skill is also increasingly enhanced. In particular, the industry to spell the trend of parameters, old Luo expressed his dissatisfaction:

Lao Luo: "We actually want to use 8 million pixel, but considering that this year many manufacturers have used 20 million pixel, so we have to compromise, but believe that as our brand strong (applause here), we will really ignore the bad habits of the industry, do real things." ”

It seems that the camera function is the main hammer phone, the old man talked about, the second to become a boutique mobile phone essential quality has not come out ...

Conveniently unwilling to read the party of figures. The main functions of the camera are: Since scene recognition, face tracking, night view mode, panoramic mode and so on. #我们不想把相机做得太复杂 #.

Insert knife start: Lao Luo said statistics show that the sound quality of mobile phones to do a good job is almost zero help. So they didn't use fi chips, only a chip from a Texas instrument, and finally audio came up with a particularly good result. The evidence is a former Motorola senior electronics and acoustics engineer responsible for objective investigation, and asked to do the underground rock Zo Xiaozu curse and do pop music Zhang Help test tuning, the result is the same intoxicated, consistent high praise ... #另外, the reason why the sound quality is not a selling point of the hammer and the effort to do it? Oh, the answer please look down ...

Because we like music--by old. Anyway, the second key factor is finally coming.

2, the shape of the hammer (you can also be said to be industrial design)

Hammer at the bottom of the mobile phone to do three entity keys (is the picture is not too clear of a horizontal bar), the use of Panasonic made the lightest touch of the three keys, the bottom is the USB jack, both sides have volume keys, using Corning third generation of the Gorilla Glass. Menu and return can be swapped to solve the problem of right-hand swap. Of course, the hammer has a white version. Lao Luo is emphasizing the light and distance sensor frame in a hole. The following is to find a different problem, craftsman's superiority arises spontaneously:

Top of the first history: the most handsome mobile phone packaging

Finally speaking of packaging, there are some bright spots. The following image is from left to right: hub, charger, stainless steel screws (the glass on the back of the cell can be removed), screwdriver, wrapping paper from a British company, and the packing cost is only 8 to 10 yuan more than the friend. "This is probably the most handsome mobile phone packaging ever since the human cell phone," he said. "I want to say yes, but I also want to say that packaging design can be regarded as one of the biggest bright spot."

Video clips: #天生骄傲 # How to make a 4000-dollar boutique mobile phone? Hammers have been linked to top design studios and have chosen the ammunition design room in more than 10--their ceo& founder, Robert Brunner, former Apple industrial design director. Why do you choose a foreigner? "domestic industrial design is still a toddler stage," said Lao Luo. "In the face of repeated questioning, Mr Luo insists that it is fast to build a mobile phone in two years, such as they need to devote a lot of effort to a good relationship with Robert in San Francisco." Do two months on the listing is the OEM. #其实跟Robert老师搞好关系后再宣布手机计划也不迟啊喂 #.

The second largest in history: the most symmetrical mobile phone. Both sides have made the volume key, you can switch at any time use.

This feature is designed for lefties and is one of the main features of Hammers. To this end, the hammer also made a survey on Sina Weibo, in the end usually left-handed people with mobile phones or more right-handed people, the conclusion is: left-handed than imagined more.

The third largest in history: The world's fastest-snap mobile phone. Hold down two volume keys or brightness keys at the same time, aiming at the object of the photograph, let go of the snap. For example, from the pocket to pull out the phone when the pinch, aiming at the object, do not need to press, let go pat.

Of course, this design is relatively scientific: the system can do a lot of custom buttons, such as a pinch can be recorded; In the system setup, you can set and hold two keys to open any app.

3, operating system and software------------Lao Luo's favorite part

In this part, Lao Luo again uses the example of the Apple handset to explain the importance of system and software. But what we are curious about is what is the difference between the hammer ROM now and a year ago?

The fourth highest-performing desktop of history

Forgive me, I really don't want to go through the conference a year ago again, there is a theme can not change wallpaper (the hammer retains the Android desktop, switch to 4.4 can change the wallpaper), 9 sudoku, 16 Sudoku, 36 Sudoku, 81 House can switch (#请问可以玩儿屏幕对对碰吗? #), Switch when there is a very cool 3D effect what, we all understand! But Mr. Luo said: "I will go back and convince my colleagues that I will use the software for two hours next year." For your convenience, the design of the Hammer ROM UI is interesting for you to poke yourself here. It's worth mentioning that the finger slides down on the screen and the screen can turn into 3.5 inches to support one hand operation.

Luo: "Demo to Now you also know our phone is destined to sell." "" The most commonly used function is shortcut text messages, you can quickly see the text in the pop-up pop-up message content and reply/delete, as well as the cancellation of the message sent and timed to send the function. "(Applause here), the old man again into the abyss of the demonstration function can not extricate himself, did not notice that the Conference has been nearly two hours." Now the old in the introduction to cancel the physical mute key--is pressed the volume button, the interface will appear volume adjustment interface, in the interface can be set to mute time; and when the number of micro-blog will automatically turn to grow the microblogging function.

Feel the conference is finally nearing the end, the old Luo said to the 1 million Yuan ticket income donated to the Open SSL Foundation, to the overall situation as a whole, can not show the hammer all 150 useful functions. In addition, the hammer cloud service is about to be online, allowing you to sync notes, calendars, albums, and contacts.

When we thought it was finally going to end ... Old Luo announced the speech into the second important link: the mobile phone price is actually 3000 yuan (16GB version, 32GB version of 3150 Yuan, 4G version price 16GB version 3500 yuan, 32GB version 3650 Yuan, prior to unicom version, the telecommunications version is not), July shipments, Now the official website can be 300 yuan reservation (can be refunded at any time), repair will return to the factory Foxconn.

Hammer team debut. #其中大部分来自互联网公司 #. Finally, he reviewed his life, thanked Google for its Open-source system, thanked supply chain vendors for their trust, and thanked Lei: "Such a hothead to the handset manufacturers, so that these supply chains are no longer so excluded hothead." At the same time, the hammer phone also has a Youdao dictionary, Touch Treasure, a gold map and other software services; In addition, the hammer phone has an external back-clamp battery, improve the use of mobile phone time, the provision of 200 dollars a year accident insurance scheme, glass in a year no matter how all can be exchanged, before and after the glass can be broken two times a year.

Looking at the press conference (or a personal show), the old man said that "the ease and humanity of the boundary is not an end" can be called the best annotation, while the other is the growing personal feelings of old Luo. The former let this phone because of scattered lost focus, the latter makes him overly content with his own taste-just as he always tries to introduce 150 of the features he thinks are great to the extreme, but ignores the combination of these features with the phone's hardware (except the mute key ...). Otherwise, how can you let consumers know whether to buy this phone, or just brush a hammer rom it?

Three hours of press conference, Luo said: "I am not to win or lose, I am serious." Finally the curtain call.