Attention to mobile Internet entrepreneurs, success or failure are worth summing up

The last few years have been the booming of mobile internet. With the rapid popularization of smartphones, tablet computers and other terminals, China Mobile's internet users have grown rapidly, with more than 400 million users; Global mobile internet services are emerging, business applications are reaching 1 million levels, and the industry is full of expectations for new technologies and business models.

Hao If the sea of the app is to support the industrial development of the Foundation and the future, so the founder of the foundation is very worthy of our attention. Only a large number of entrepreneurs innovative thinking surging, can set off the mobile internet frenzy. Today, not only see opportunities for independent entrepreneurs to join, but also a variety of entrepreneurial team to follow up quickly; both venture capital around the excavation, as well as telecom operators and Google, Baidu (micro-blog) and other internet giants have launched the mobile MM, Baidu cloud platform, such as the developer platform, netting talent.

In the mobile Internet field, flashing a fresh figure of entrepreneurs. Their success, their failure, their joy and sorrow, are the most worthy of our attention in addition to the wonderful application. This issue of "mobile interconnection" we will focus on the case of the entrepreneur, success or failure, there are worthy of our summary refining place.

Success Gene 1 perseverance

"Perseverance is the victory." In the mobile Internet application market competition is increasingly fierce today, who can get investment, whose products can be successfully online, has not been a measure of the success of a business standards, and who can withstand the storm, who can finally adhere to go down, is the key to the success of the enterprise.

Digital Rock is a professional wireless entertainment software company, its development of the "World War II" mobile phone game products in the global expansion of the company to bring a considerable revenue, it is learned that 2011 Digital stone Company's monthly income to maintain more than 2 million U.S. dollars, and the annual income is close to 200 million yuan, This performance in China's mobile gaming application market, is undoubtedly remarkable.

What makes digital rock today? Digital Stone CEO Wu gang in summing up the company's successful experience, the confidence in the first place, and confidence means a firm belief, means perseverance. Wu Gang said that its I did more than 10 years of mobile games, although the market ups and downs, has never broken out, but he still has a strong confidence in the industry, and all the way to adhere to come over, in the latest platform to make money, achieved a leading edge.

See the target, unswervingly, this is the enterprise facing the market competition and the necessary quality of life and death test. Although we have seen the bright future of the mobile gaming market today, we have seen the growing market scale, but in the past more than 10 years, the market has been more ups and downs, not bland. During this period, if you do not see the test of hope and choose to leave, then certainly not the upcoming mobile phone game market explosion-type development, can not create a strong vitality of the application, can not build a rock-solid enterprise. (Yellow croaker)

Success Gene 2 talent

At the 201,200-degree developer conference, a 13-Year-old boy's speech won enthusiastic applause from the scene. He is an iOS developer, because of the development of Kindle3 input Method and fame, his name is called Zheng Smell.

Although only 13 years old, but the small age of Zheng has revealed beyond the age of talent. He said his most respected person was Steve Jobs. "2010 Years in October, a friend gave me a Kindle3, this small electronic reader has a great impact on me." One of the hottest things about the Kindle world is the Kindle3 input method, and I'm the one who made the input. Through the development of Kindle3, like a golden key for me to open endless treasures. "In addition to Kindle3 input method, Zheng smell the development of the application also has" I draw ", text transfer audio books. Zheng said that in the development process there are three words that affect him, namely simple, touch, Green, the combination of the three is the future.

It must be admitted that there are always people in the world who have a talent that is a little bit different in some areas. This talent enables them to realize their dreams and become the force of social progress. Today's mobile internet era provides a broader arena for talented people. According to statistics, the industry's open platform is about 40. On these open platforms, regardless of your age, sex, occupation, as long as there is a good idea, there are people's talent, you can develop their own dreams here, you can use the platform of channel influence so that the development of application by more people using and recognition. I believe there will be more talented developers to bring us a variety of applications, but also need them for the future development of mobile Internet to inject more vigor and excitement. (Mei Ling)

Successful gene 3 responds with agility

Thousands of people join developers every day, and the number of apps that are updated every day in each app Store is large and the competition for similar apps is fierce. How to Deus from the competition and get the consumers ' favor? The test is the speed of the developer's reaction.

The first is the speed of development. The lack of strong intellectual property protection, the application of the app to copycat plagiarism is serious. A step late, the market has long been occupied by others. Of course, some more complex, systematic application of the risk of plagiarism is low, then first developed to seize the entrance is particularly important. For example, the competition of mobile phone management tools, market first-person has a great advantage over the latter.

The second is the rate of reaction to the market. Many developers have said that it is only the simplest step to develop the application and submit it online. How to always grasp the needs of consumers in a rapidly changing market? Many developers rely on accurate data collection and analysis. For example, Cai Pengcheng, who is asked to read the application, says the company will set up a dedicated channel PR department to provide accurate data for the development of the app.

The rate of reaction to the market, on the one hand, is reflected in the update speed. The entire mobile Internet's ecological environment determines that apps must be updated frequently. Consumers are moving very fast, which requires a very high rate of response to the developer and developer teams in technology, data mastery and market control. Even in games like the Angry Bird (Twitter), which has a huge user base, the app version is updated every month and continues to offer a variety of special editions to keep users fresh. (Cong Wen)

Success Gene 4 refuses to follow blindly

While the mobile internet market is a bright-shot entrepreneurial success, there are more entrepreneurial losers behind their scenes. There are tens of thousands of successful experiences, but for losers, the present situation is largely a result of the defeat of the blind obedience.

Perhaps the whole social mentality impetuous, perhaps the mobile internet business cycle is too short, in this field, the follow is a common problem. March 27, the domestic independent group buying navigation website Group 800 released the latest data shows that China group buying industry as a whole is still in the "slimming" stage, February Group purchase site number than January net reduction of 164, currently has 3,626, compared to the peak of five thousand or six thousand have been killed and wounded half. Do not understand the development of the industry, do not understand their own conditions and capabilities, only to see others succeed in the rush to profit, in the end has not seen a flash, has been mobile internet tide shot dead on the beach.

Not only in group buying field, this kind of blind-obedience case is everywhere.

Two years ago, FourSquare (a mobile service site based on user location information) fire, there are dozens of geographically based SNS application software; Android harsh fire, hundreds of software stores are popping up in the country. In such an environment, how far can enterprises struggling in the Red Sea go?

In the mobile Internet market, the first to find a precise positioning of their products, is the best guarantee for the survival of entrepreneurs. You will succeed only if you delve into areas that are likely to be the future of the outbreak and are not yet in the reach of big competitors. This is the first step. Second, entrepreneurs must consider whether they can aggregate the elements needed to do this, including experience accumulation, team, start-up funds, qualification licenses, business channels, and so on. Only by knowing and knowing can we take the first step toward success.

Perhaps the only thing that the entrepreneur should follow is the mud of the province.