Auction Shi Yuzhu 3 hours: Who is the show

Economic Herald reporter Duhai more than 10 days ago, the mysterious Shandong Shanghai entrepreneur Su Yanbin, bid 2 million Yuan Shi Yuzhu 3 hours of time. However, after the full gain eyeball, the sudden change of life.　　Recently, due to Su Yanbin failed to pay is disqualified, a "Rui de Bao Seoul" Shaanxi Company "postponed" to become the winning bidder, the final transaction price of 1,899,999 yuan. "As well as the auction organizers of the 3 hours of the auction Shi Yuzhu of the implementation of the content and donation methods did not reach agreement, so decided to give up the auction, bear the margin of auction activities."　　"On the evening of July 1, Su Yanbin in his microblog (http://t.sina.com.cn) to explain its withdrawal. The result is surprising, but the truth is increasingly confusing.　　The Economic Herald survey found that this incident is more like a carefully planned "show".　　2 million Yuan: value or gimmick? June 15, the great concern of the giant network chairman "Shi Yuzhu's 3 hours" finally fell hammer, in this is called the Chinese version of the "Buffet feast" of the auction, the winning bidder for the bid of 2,001,221 Yuan Su Yanbin.　　Auction records show: In the 3-month auction process, a total of 286 bidders involved, called the price 638 times. The entrepreneur "sky-high price" buyout business legend 3 hours of "right to speak" ——— the news is like a dancing wings, quickly spread between the network. So far, the Su Yanbin most detailed description of the parties, but also is "in Shanghai entrepreneurial Shandong-rich".　　Herald reporter in a bar to see a "Yucheng wealthy Su Yanbin buy the Shi Yuzhu 3 hours" of the post, but many contacts, failed to confirm the authenticity of its identity.　　It is noteworthy that Su Yanbin Weibo has published a series of information on the auction, but also special mention of the bid "very value", but also stir him to the Shi Yuzhu recommended "foreign domestic service projects." When the two sides meet and what they talk about ——— the hammer, the public's curiosity is lifted high.　　At this time, a "Su Yanbin not in time," the announcement, let all the attention of the accident, also let the auction house with all sorts of speculation for the revival of suspicion. If only because the "bid for the contribution of the way did not reach a consensus" will be all over, Sue's argument is obviously too far-fetched.　　On this, The Herald reporter in July 2 and 3rd multi-party contact Su Yanbin not fruit, and appealing to the auction of excellent Rice network deputy editor-in-chief Sun Kuan Male, also to the leader reporter tight-lipped.　　In fact, around this incident, there are 3 key core figures: the head of the Doctor Wang Network, was once the "win in China," CCTV female host, in China's most legendary business tycoon Shi Yuzhu, mysterious and unknown entrepreneur Su Yanbin. If you want to use the Shi Yuzhu to promote their platform and planning the matter, it is reasonable; if the Shi Yuzhu wants to recount the legend through the network, or in the elaboration of a new "story" at the same time need a partner, seems to be able to make sense; but this mysteryThe unknown entrepreneur Su Yanbin ——— What kind of "role" he plays, and how to enter the "bureau"? Or is it being self-directed to play its own "legend"?　　Doubt, had begun to ferment. Mystery: Who in Xiangzhong "from the event twists process, the traces of speculation flashed." "Central Management Doctor Upen to herald reporter frankly," at the same time, regardless of this auction original winner Su Yanbin why did not fulfill own commitment, it has lost own most precious integrity. "Indeed, this" celebrity auction "campaign lasted 3 months, activities almost with the line of excellent rice online time synchronization, hype intention is obvious.　　From the start of the auction activities of the hype, to the process of the uproar, and then the first "king" after the emergence of chattering, behind seems to have "push hands."　　A "Ming hand", so that no one knows the network of excellent rice into the public eye; a hidden in the depths of the network "dark hands", so that the more than 90-day celebrity auction activities, become people's gossip, the streets hot talk. Hype Master Shi Yuzhu since needless to say, excellent meter net also earned enough eyeball and click-through. For High-profile Su Yanbin, it looks more like a big winner. Without considering intangible losses such as fame, the success of the auction "Shi Yuzhu 3 Hours" and by numerous media coverage, its pay only a small margin of 5000 yuan (according to the competition rules of the network, the successful bidder, if not on time payment, will forfeit its advance payment to the network of fine rice margin.)　　The bid margin for 5000 Yuan ——— Herald reporter note). Compared to these losses, Su Yanbin's harvest is more significant. In a search engine to enter his name, immediately jumped out of more than 41,000 links to relevant web pages; Baidu Encyclopedia "also has included his name this entry; the media in all parts of the country have been concerned about the" three-hour Mr. ", a micro-blog has placed it in the" Hall of Fame "of" business celebrity ", called it" Shanghai famous entrepreneur "...　　... Herald reporters noted that Sue had previously said that they are businessmen, of course, focus on marketing. "At the same time also pay attention to the value of 2 million yuan, such as public attention."　　The "overtones" of this remark, or can be a vivid "narrator" for all the planners and participants in this event. In this regard, marketing consulting expert Ge Zhigang that this is the first plan of the excellent rice network of a luxurious commercial hype, but Midway appeared a uninvited temporary "actor", burst 2 million yuan such a "baggage", the high standard of hype appears vivid. "CCTV before the host doctor Wang, entrepreneurial giant Shi Yuzhu, there are mysterious wealthy Su Yanbin, a bunch of stars plus 2 million yuan of money, excellent rice net did a enough to attract eye-catching hype feast."　　"Excellent meter Network" Abacus "" For the show, "The query sound, excellent meter net, this some strange name also red through half the sky. The founder of the network, CCTV former host Doctor Wang is undoubtedly a key figure.　　For some time, people have been more interested in Doctor Wang entrepreneurship itself than in the specific projects she started.And speaking of Doctor Wang, people will unconsciously connect her with "win in China". The show is so hot, it's like a storm in the heart for the young people who are looking for opportunities.　　As the maker of the storm, doctor Wang not only successfully built this stage to ignite the passions and dreams of Chinese entrepreneurs, but in the days that followed, she succeeded in turning herself into a spokesperson for China's entrepreneurial spirit through the creation of her network. On the March 17 of this year, at the beginning of the lunar February 0, Doctor Wang wrote a 13-word message, almost simultaneously posted on her blog, Weibo and happy net. These 13 words are "I have resigned from the CCTV public office, the founder of the network of excellent rice." As ignited countless people entrepreneurial enthusiasm of the "win in China" planners and producers, as CCTV's only producer and one of several people, doctor Wang could have as a successful person to enjoy the enormous advantages of CCTV, in the halo of the platform by countless people envy.　　But she said she chose to resign from CCTV because of a restless heart, a strong "entrepreneurial passion and a desire to try a new life". At the product level, the excellent meter network from the "troika": "On the road" to pay attention to personal confusion; "Innovation China" is to learn from foreign websites to do, "entrepreneurial outpatient" is to answer questions on specific entrepreneurial problems.　　However, the Herald reporter found that after the online line of the rice, the most attention is not the "troika", but "auction celebrity time" activities. In her view, "auction celebrity Time" to achieve a "win more". "Speculation is not important, speculation is not illegal." What's more, we auction celebrity time to both bring the site clicks, but also to help the public service. Moreover, the people who came to publicize his company, listen to the people gained valuable experience, why not?　　"To the outside question the network relies on" hype "superior, Doctor Wang has so responded. But the road to entrepreneurship is certainly particularly difficult. And regardless of the network in a short span of a few months that has experienced two entrepreneurial, the site alone on the current effective flow of view, the situation is not optimistic. Ge Zhigang that, although positioning in the "service of the country and the knowledge Community Network television platform", but the website of the site theme and service groups are not clear. "From the perspective of business model analysis, the network can be mixed: If you are doing video site, in the video site content for the king of the Times, alone with monotonous celebrity interviews and celebrity time auctions, or difficult to do big and strong; if it is to do knowledge sharing, knowledge e-commerce, then the professional network, the experience of the network, this road is also basically impassability, The industry has not been given a decent venture capital case. Ge Zhigang said, "Now the Internet, is not well-known + technology + stupid money can travel around the world." "If you're planning a commercial hype, what's the ultimate purpose?" "Hype is clearly for the sake of momentum, and to attract venture capital to pave the ground." "There are observers who analyze the reporter.