Audience-oriented ability Convergence video cloud

Guide: Cloud computing is not so much a technological innovation as a revolutionary force. Video cloud computing is based on the concept of cloud computing technology, using video as a "cloud" to the "terminal" to show the results of a cloud computing solution. Whether it is Archie Art set up a dedicated team to expand the video cloud services market, or the Youku Platform API interface to the outside, or is it a video network bulletin said that with the music as a joint venture to establish an independent cloud computing company. The concept of video + cloud has already been taken seriously.

Asked: "2012 is OTT year, when the whole concept of video cloud in the OTT industry chain to be promoted, and in the next two or three years, the concept of video cloud in the industry, in the overall SARFT's license plate control and carrier pipeline between the contend, slowly from everyone before disappearing, such services, is not by the radio and television operators as a basic service laying, is the telecommunications operators as a smart pipe to control, we slowly forget the video the entire service itself can be able to be and service. In the near term, is OTT heat already over?

The second question: "In the forum, we see the most is the OTT game, to the player's function to replace the competition." We often talk about it in-house, or we're talking to all the new and old friends in the industry about the topic, OTT the whole place?

Three q: "In China's overall video industry environment, there is no such possibility, and you and I fight the competition, why can not do industrial chain virtuous circle and competition fusion?"

In the 2014 Asia-Pacific OTT Summit China Telecom Wing Video Forum special Session, forum host Yun Chunyang's "three questions" aroused everyone's thinking. It is understood that the forum brings together a more typical industry chain of participants, from their speeches we may be able to tap the industry's real cooperation point.

Carrier Video services: Big Data on cloud computing

In the 2014 Asia-Pacific OTT Summit China Telecom Sky-wing video forum, the Sky Wing Video Media Co., Ltd., general manager of Cloud business, Shanghanke said that cloud computing big data is promising. In his view, from the Gartner Cloud/Large data technology development curve, compared to 2013, large data, cloud computing from the peak of speculation, into a rational exploration, is expected to enter the mainstream application 2-5 years. To build innovative video service cloud models, focus on video service delivery, and provide a wide range of scalable (and resilient) video-related capabilities as a service to various users. He looked forward to working with partners to expand service capabilities. In marketing, through the new user mining, the old user maintenance, flow of cash, client promotion, the main station promotion, publicity PR, event marketing, three network operators billing capacity, third-party capacity to pay, to achieve enterprise user product promotion, business opportunities, development of users and income increase. Through the content aggregation, realizes the video bottom storehouse high quality content to choose to fill or to tailor the video content for the user. Through user display, rapid customization of the client, rapid customization of the site, Low-cost fast implementation of corporate video client and website customization. In the video cloud capabilities, through transcoding, copyright, compliance audits, data analysis, storage, distribution, to achieve corporate own video cloud hosting and cloud distribution.

He hopes to work with industry partners to continuously expand video applications, to create a full platform of product services, to communicate traditional media and traditional industries, to achieve industry prosperity, to build a market-oriented and sustainable competitiveness of the content product system, tamping Platform Foundation, to achieve the ability to open, to build a new cooperative business model.

The Broadcasting System Cloud service: Provides the operation support for the customer by the cloud service way

With more than 10 years of audio and video processing technology in the radio and television industry, Beijing New Austrian Cloud Vision Technology Co., Ltd. deputy general manager Chen at the 2014 Asia-Pacific OTT Summit China Telecom Wing Video Forum, said the internet has never ceased to change, "the only constant is change", the planning and construction model can not cope with this rapid change, Therefore, it is not possible to support the operation and development needs of the integrated media, coupled with natural growth that is small input, fast output, and trial and error is the common denominator of successful internet enterprises, so it is necessary to build a technology support system cloud for the fusion media. Later, Chen made a further exposition, she said, the first time we learned that many of the news is through the mobile phone terminals, not television. Traditional TV stations do a news is the reporter carrying a camera outside mining, and then processing, until the whole point of the news when broadcast. In the new media concept, the news flow is different, from the satellite transmission signal or from the camera to get the signal, can be uploaded to the cloud in the first time, can also be the Internet hot news, converge on the cloud platform, through the transcoding, and then the content released. The whole process can help the TV client solve the fast problem, which is helpful to bring the audience back to the TV station, and to see the in-depth news from the professional perspective of radio and television.

According to Chen General introduction, the cloud has four advantages:

First, quick. Save the construction time, only one account can be used, rapid deployment, flexible expansion.

Second, more. Many partners, application services, but also the user gathered.

Third, good. With professional team, professional products, can be maintenance-free, upgrade-free, so with higher security.

Four, province. On-demand use, according to the amount of pay, can save money, labor, save time.

Chen always said that the cloud platform software features to do 9 major aspects:

(1) Flexible management of the cloud transcoding service. Single cluster can manage 250 virtual machines, support unlimited expansion; Flexible cloth department, with the minutes of scheduling hundred virtual machine capacity; Support a variety of resolutions, but also support the future of the 4K standard; support one to many, to meet the needs of different terminals of multiple code flow; Large file slice parallel processing can shorten the wait time; Provide service standard interface ( Restful+json): transcoding efficiency + program Volume + Service time = Price.

(2) Fast editing service anytime and anywhere. Based on browser implementation, not limited by equipment and environment; Based on the flow processing technology, real-time and efficient, WYSIWYG, improve the user's operating experience; based on cloud architecture design, business scale flexible control, support the highest 300mb/s of large stream content editing, support for the network environment Adaptive double Code flow editing.

(3) Convenient cloud direct service. Double-safety guarantee system, the system supports dual-machine hot standby, to ensure that 7x24 hours of the broadcast, support 1920x1080, 1280x720, 720x570, 640x480, 640x320 and other resolutions to meet different terminal screen size needs; real-time slicing, support HLS protocol ; centralized management, providing a remote management interface

Supports rich coding formats (H.264, MPEG-4, MPEG-2, MPEG-1, etc.), encapsulates format support (MP4,FLV,F4V,AVI,TS,MKV,3GP,3GP2), Audio format support (MP3,AAC,AAC+,AC3,MP2, etc.).

(4) Professional Content Management Service VMS. The platform of pooling and integrated management of audio and video resources, including classification management, copyright management, label management, information cataloging, video audit, and so on, easy to operate, flexible and quick; with flexibility, type, label, catalog the Custom function of the field allows the user to adjust flexibly according to the need, better to deal with the changes in business and resource content; More standardized, provides a standard data interface, can with fast, pull the image, transcoding and other systems for information interaction, and can quickly and the CP of the media system to do docking, really played a large convergence of the role; easy-to-use, clear page layout, user-friendly interactive design, understandable operation reminders, real-time video preview function, Fast response speed and so on, no learning costs, have a good user experience.

(5) Large data service. Cloud Collection Services support Multi-Protocol, multi-format video streaming based on IP network; support for high definition content acquisition; Support based on Task List (program), can be located to the corresponding video files for playback; Dual security technology support, in Ali to provide Issa layer of the security system, the application layer also supports n+m redundant backup , when the main included server failure, automatically by the standby collection of servers to take charge of the collection, in the process, can be real-time browsing program source signals and debris processing, after the completion of the document review, analysis of sound and painting quality, and generate test reports.

(6) OnAir Network Television Service. In the terminal layer, can live, on demand, Time shift (and CDN matching); In the performance layer has PC, TV (OTT), mobile phone, PAD, portal site, forum (BBS), community (SNS), Message Center (MC), personal cloud space, etc., in the Content management layer, provide Content Management Service platform (CMS); Provide a OnAir platform on the base layer.

(7) OnAir News Gathering service. Gathering OnAir News Broadcasting Service, OnAir cloud storage services, can be opened at any time, according to the amount of pay, greatly improve the use of efficiency, reduce the cost of use; there is a multi-point backup mechanism to ensure the integrity and security of the system data can be quickly released to the system and new media platform, with PB-class storage capacity, can be extended indefinitely.

(8) ONAIR-IBC service. Provide 50M of entrance bandwidth, 70M of export bandwidth, the average daily processing 4,000 minutes of events, smart slicing, cluster processing, included end to the original film can be downloaded, only 2 minutes, to the finished product can be downloaded, just 5 minutes.

(9) onair-Cloud Broadcasting Service: Carousel. Complete cloud architecture implementation, support remote coding, support 1920x1080, 1280x720, 720x570 and other resolutions, to meet different business needs, to support the rapid migration of large files; Intelligent coding System, efficient and fast operation, complete flexible management, flexible scale settings; Achieve 7x24-hour uninterrupted service.

Chip Solution provider: TV Intelligent Two directions

As the largest provider of Ethernet access chip, the technical program Director of Meng Shu (Beijing) Co., Ltd. said at the 2014 Asia-Pacific OTT Summit, China Telecom Sky-wing video forum, from the earliest Microsoft plan to the Internet TV, Android TV, Smart TV, the development of more and more applications now hosted on TV, Including watching video, playing games, and even intelligent shopping, these applications on the hardware and platform for a relatively high demand. Because more business needs stronger capabilities, better hardware platforms, and higher costs. At present, chip companies, equipment operators and operators are also trying to find a good balance, from the single core to dual-core to four cores, trying to dig new direction.

Meng has listed two models. The first screen mode is a more traditional pattern which conforms to the user's custom. That is, turn on the TV and set-top box, page content from the content provider, including video, audio, images and so on, has a good UI design and a pre-designed EPG interface, controlled by the remote control, easy to operate, for all the people in the family apply. The second screen mode content from personal intelligent terminal, personal mobile phone, PAD, PC, etc., covering a wide range of applications and various possible personal information required. TV side only a simple UI, no EPG, operation through the mobile phone, the mobile phone can simulate the traditional remote controller, or with a relatively new user interface to interact with rich content for young people to use.

After the two models are produced, which one is more attractive, should become the direction of development, Meng said, the two models represent different user needs and user experience. Traditional operators want to maintain the existing user experience, such as the provision of services to all ages, content to be organized and controlled, the entire platform is controllable. But companies like Netflix and YouTube are changing the traditional video industry, with more and more thinking about new internet business and apps like Ott. The advent of Chromecast has changed the way video transmission and mode, based on mobile TV and other devices to share and interact with the ability to become necessary. Meng always think that it is now necessary to consider whether to find a balance point, to build the first screen mode and the second screen mode of equipment, both to provide a good user experience, but also make equipment cost controllable, both to meet the existing business needs, but also to have the ability to expand the future business.

When it comes to the future of intelligent television, Meng always mentions multiple screen interaction. Meng said that the use of mobile phone processing capacity, with the display of television can achieve the best user experience, because users tend to see the video on the big screen, and in the operation of the use of mobile phone touch screen, fast browsing, so, such thinking fully utilize the characteristics of different products. In addition, the equipment investment, especially the operator's equipment investment will get the best control.

Meng said that the future of the entire industry will be in two directions, one is from the single core, dual-core, quad-core, as well as the box and television itself to achieve the direction of intelligence. One is based on products such as dongles, focusing on the video business and rendering effect, through a multiple-screen interaction to the mobile phone to achieve the direction of intelligence. Meng he hopes to be able to work together with the industry's partners in these two directions, together to create a bright future for family intelligence.

Platform provider: To build a network architecture and large data platform to adapt to the large video, cash flow dividend, layout data dividend

According to Huawei's report, ICT convergence will lead to a 20% increase in overall revenue space over the next few years, with the traditional telecoms business (Voice + SMS) going down a steep 36%, and huge amounts of value and massive innovation will be generated in the "Mobile content data" and "definable Internet cloud services" areas.

Global operator investment has reached a record high of 360 billion dollars this year, and investment will enter a 3-year declining channel by 2015-17.

In the exploration of the operator's OTT, in the 2014 Asia-Pacific summit of China Telecom Wing Video Forum, China Telecom Co., Ltd. Shanghai branch of Senior technical experts Xiao Qing from the following aspects to explain:

First, the "population, flow, data" dividend. The conversion of "population, flow" and data into the level of commercial dividend determines the result of operator's business operation.

Second, video business is the key to getting a "dividend". US, Japan and South Korea operators to achieve the video business as a "flow dividend" and "data dividend" the key business.

Third, expand video capabilities as the focus of future revenue growth. At&t with 48.5 billion $ DirecTV after the acquisition of At&t will be promoted in the United States and Latin America PayTV market share, DirecTV in the United States has 20.7 million users, in Latin America has 18 million users, contributing 20% of the revenue; VDF Video Future revenue growth focus, VF video accounted for about 5% of European market share, the latter will be as VF strategic growth focus; CTC: Video to promote broadband speed increase, China Telecom (Sichuan) 2013 added 1 million broadband users, of which 42% opened more than 8M, IPTV users continue to develop 150,000 users per month, September 2013 in Chengdu officially online that brings more than 7 million revenue, the month new OTT package order user 30,000.

Finally, the business initiative-unified business platform to the integration of media cloud, and OTT open cooperation. Video has become the operator's basic business and the most important business strategy in the consumer domain. VDF in the video business, VF accounted for the European market share of about 5%, rising space is very large. DT NGTV pull Ott against cable, the current state is multiplatform + multiple program source. The TV user experience is passable, the platform strategy is suitable for "The big socket" strategy, the NGTV platform is realizing the fusion, and cooperates with the OTT strategy, further enriches the content, Launched a partnership with Netflix in June 2014.

Network initiatives-pipeline differentiation (experience-centric/cost-optimized). VDF Overall video status is VF own fixed network TV user number is very few, FTTx fixed broadband development slow; Cable TV users account for the total number of their TV users 90+%, mobile users are VF (in addition to Cable) video of the current main audience; Content strategy is a light asset, positioning as a video content distributor, not as high as BT to buy the exclusive content, with the content of the main business. (such as Nexflix) business experience has two points, one is currently in OTT mode to provide a multiple-screen business, NG TV need to plan, the second is based on a large mobile user base, to provide a diversity of multiple-screen experience. In the network construction due to different countries, at this stage of the subnet in the independent network to do video, in addition to the establishment of the pipeline differentiation, such as the Self-built CDN, eMBMS and other capabilities as well as platform cloud, STB High School low end shelf full coverage.

Shaw said that telecom operators in the IPTV business driven by the development of high-quality pipeline capacity, in the big video era will give full play to the ability to realize, operators need to combine new technologies, new applications, the development of new terminals, the initiative to build and large video-compatible network architecture and large data platform, cash flow dividend, Layout data dividend, she sincerely invites more partners to build a new era to get more flow dividends and data dividends.