Aunt Help: Take the "small but fine" route of domestic service

Aunt help focus on doing the easy standardization of hourly, dry cleaning and furniture maintenance services. Article | Lixin Aunt Help "directly connect aunts and users, focus on high-frequency, easy to standardize the hourly, dry cleaning and furniture maintenance services, in this small and refined" way to enter the domestic service market. The basic question to be solved in front of Aunt Help is: Where does auntie come from? The aunt recruited directly or after the system training again induction? is the service provided by Auntie guaranteed to satisfy customers? According to Aunt Help founder Wan Yong Introduction: At present aunt help through three channels to recruit aunts, one is to push mode, That is similar to the new Oriental just set up the poster model used, the second is through the online recruitment, the third is the mutual recommendation between aunts. "Aunt help internal staff to the" entrepreneurial state, "the reporter said, through the referral between aunts and uncles in the number of recruitment of the total number of aunts accounted for the largest proportion. At present, aunt Help in Beijing, Chengdu, Shanghai have set up a branch, aunt number also reached thousands of. Aunt recruit come up, Aunt help first to do is the systematic training. Wan Yong said: "Aunt help have their own professional training system, new aunts will undergo a round of training, in the training process to upgrade their service skills, so that skills specialization, service standardization." In addition, Aunt Help will also let Auntie uniform dress, unified tool, unified etiquette, unified process. Aunt help set up an Aunt database, recorded the aunt's age, good skills, order status, scheduling and other details. When the customer needs, the Aunt Gang immediately sent away from the customer recently, evaluation of the best aunt to provide services. July 2014, Aunt Help and Alipay cooperation, the formal opening of the online payment function, to the O2O closed loop another step forward. Through the aunt to help the platform scheduled hourly, furniture cleaning, dry cleaning services, not only can match to meet the needs of customers aunt, but also through the platform to the quality of the aunt's service evaluation, payment, in the Aunt Help platform to complete one-stop housekeeping services. Aunt help was founded in August 2013, in the establishment of Aunt Help, Wan Yong successively in Qihoo 360, Sogou is responsible for browser products. He is in Sogou browser was a start-up and core developers, in 360 browsers were technical assistant director, Product Director, and also personally experienced the 3Q war, 3B war. October 24, 2014 Aunt help announced the completion of the B round of tens of millions of U.S. dollars financing, by the peak investment, shun for the fund and the source of venture and investment, Shun for the fund is its angel wheel and a round of investors. With the further improvement and maturity of the platform, aunt Help will also layout line. Its offline business is mainly divided into two parts, part of their own, and the other part of the selection and third-party cooperation, such as the community unlocked, aunt help themselves do not need to choose with 110 linkage cooperation. In the Wan Yong conception, the future Aunt help model is a community O2O platform. This platform contains three levels of meaning, one is the standardization of domestic services, the second is logistics services, the third is online virtual family. Domestic service standardization is the future direction of the industry, but also a new model. This pattern,Offline small domestic companies can not do, the reason is no talent, the second is not capital. This is an opportunity for aunt help. Aunt door-to-door service in addition to providing users with dry cleaning, furniture cleaning, furniture maintenance, as well as the future will provide a move, change the lock service, but also has a natural logistics shadow. Wan Yong said: "The future Aunt help another identity is the logistics company." Customers do not need to buy their own vegetables, aunts to help you door-to-door, customers dry cleaning clothes, do not need to take, aunt can also help you door-to-door. "As the service continues to deepen, customers will gradually form a virtual family model on their aunt's platform, through location-based services and social networking with neighbors." When the customer moved to change a place, aunt help can be in accordance with the customer before the platform virtual family data records targeted by the standard before the service, that is, the customer is only offline replaced a family scene, the rest are unchanged. This is a more important part of the development of Community O2O platform in the future.