Aunt Rauschecker: 1th eat meat 2nd place Drink Soup 3rd Stare

As a menstrual cycle, the founder of the app, Rauschecker by friends ridicule for the domestic most understand the "big aunt" of the people, people send nickname Big uncle. A few days ago, the venture public class, Rauschecker from the endometrium periodically shedding "began, the number of major sanitary napkins on the market, the brand of materials and products, so that most of the women in the presence of shame." The capital's favor seems to be the best evidence of its reputation as "the great Aunt". This June, women's health management app? announced the completion of the C round of financing, the amount of 30 million U.S. dollars, by the strategic source of investment, Sequoia Capital and Bertelsmann with the vote. After this round of financing, the aunt is valued about 200 million dollars. Business opportunities for women's cycles undeniably, as a young man, rauschecker in entrepreneurship to do mobile products in the process of female physiology and female products have done enough homework. In Rauschecker's view, the mobile internet age of female demand is dominated by public opinion, often need to refer to the views of different people in social networks, the logic of the discussion makes women more and more like discrete life, to eat everything to consider. and the female purchase is not a person in the attention, she buys things will pay attention to her boudoir how to see friends how to see, how the husband look, this can set a lot of influence her purchase of the application. In addition, the impact of different cycles in fact is not the same. Because women and men are not a creature, men are grass, only grow up and die two of states. And women are flowers, there are all kinds of state, in the physiological cycle is also different. "Women in the luteal phase of the desire for shopping and sweets are more obvious, the same ads, women's different cycle effect is not the same, we look at women's behavior can not be as single as men." "Rauschecker's understanding, the entire menstrual management application is in the wrong direction, because everyone in the mobile internet thinking in the product, most of the time to seek product increment, but all ignore this is a healthy product rather than mobile internet products." Niche market space despite the mobile application of a cannon and red, Rauschecker's entrepreneurial experience is not smooth sailing. It is understood that before the establishment of great aunt, Rauschecker did a lot of attempts, including the diabetes community, Chinese Medicine massage, weight loss community, Chinese Medicine fitness, health questions, medical sales personnel out of position system, there are two and health care is not related to high-end membership card system and taxi software. Before the failure of the reason is too stubborn and do not insist, in the time should not stubborn stubborn, when the insistence of the time did not insist. Rauschecker explained. In his opinion, the internet industry first to eat meat, second drink soup, third stare! Unwritten rules are not practical in the vertical field. My aunt? The data provided show that, as of June 2014, the number of the download reached 110 million, with registered users of 55 million, of which active daily average of 3.8 million users, the average daily stay in the market 3.56 minutes. Community interaction 185,000/day, calendar recording function 9.2/month average. And Pomelo side said previously, as of June 2014, the U.S. Pomelo activation user Breakthrough 50 million, daily active users over 3500,000. In China, the effective brand of sanitary napkins in about 6,000, the 6,000 inside there are at least 1000 live well. If the availability of rich selectivity, the threshold is lower, the mobile internet can actually give users more and more like offline experience, because we choose more space. Each vertical area at least has the living space of the 5~6 home, will support more products to survive. Rauschecker added. However, Mabhida Consulting (bigdata) data center through the Baidu mobile phone assistant, 91 assistants, Android Market, Pea pod, 360 mobile phone assistants, application Bao, Android Market, such as the mainstream of Android store download monitoring results, as of the end of June 2014, in the Menstrual management category app, Grapefruit and aunt? The volume of downloads on the mainstream Android mobile distribution platform reaches nearly billion. And the rest of the period management app download volume is not more than million-class.