Aunt Rauschecker: Breaking the "four wall" of mobile internet

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Introduction: "Mobile Health and Intelligent Medicine: a value of 10 trillion gold mine" as the theme of the forum, the founder of Rauschecker said, do mobile internet health to "WYSIWYG", pay attention to intuitive user experience.

June 19, the fourth session of the medical and health industry investment and mergers and acquisitions conference organized by the Qing Ke group was held in Beijing. In the afternoon "mobile health and intelligent Care: a gold mine with a value of 10 trillion." The theme forum, the founder of Rauschecker made a keynote speech, he thought, do mobile internet to convert thinking, out of serious medical framework, do "WYSIWYG", bring users intuitive experience.

Oral | Rauschecker Finishing | Anna Kiplinna

Rauschecker: Hello everyone, today a little hasty, I originally made a simple ppt, but did not bring. Today I would like to share with you some tips and experiences on health care and mobile Internet health care, including my views on the future of mobile Internet health, and the reasons behind our 30 million dollars in financing and so on.

The theme I share today is "breaking the fourth wall of mobile internet and medical care". The word "four wall" comes from the art of drama, and we call it pioneer art. There is a wall between man and art, which originated in the stage drama of Aristotle. For example, I perform on the above, people watch my performance, there are three walls, a wall in the back, a wall on the left side, a wall on the right, there is a wall in front, but this wall is not visible, it determines that I am an actor, we are the audience. Before the wall was broken, there was no way to become an actress and I had no way to become an audience. The definition of "four wall" is integration and understanding, when you can integrate and understand a dramatic essence, you can get real enjoyment, health care is the same.

What is the "four-wall" of the IT and mobile Internet? In fact it is the word information + Marvell. The essence of it is that information,information is sound, pictures, words, and of course there are many other information, such as our sense of touch and smell, but it seems that the most important thing is listening, reading, sound, pictures and text.

What is health? Health is action, it is an act. If you see a word on a weight-loss website that says you're running three kilometers, you'll lose weight. In reality you do not run three kilometers, the result is not thin, because information to action between a very large barrier has not been broken, leading to the mobile internet to do health and medical, the biggest problem is just information, there is no way to force you to action.

Let's look at two other big issues between health and it. Everyone should have a micro-letter, if you particularly want to communicate with your colleagues, or a key partner, you sent a micro-letter, I certainly hope that he immediately reply to you. For mobile internet, the speed of information transmission determines its value. Healthy Information transfer speed is you run today, run tomorrow, run for one months you lose weight, its value feedback is unusually slow. So this is another problem, when you have a mobile internet that requires fast consumer information and quick rewards, you're asking him to exercise slowly, and the result is that mobile Internet health is hard to do.

But what I want to share with you today is actually mobile Internet health can be very good to do, many do mobile internet companies just do not jump out of their box to think about the problem. So the 1th I want to talk about is "what you see is what you get".

How to Do "WYSIWYG"? The key is the user experience. Everyone brush their teeth, know the crest, in foreign countries have a white toothpaste, toothpaste is invented in modern times, but very early in the history of Greece also recorded a brush brushing things, toothpaste as a must-have, is in the United States after World War Ii. Baisurd added a little mint in it, giving the feeling of coolness, freshness and cleanliness, so it became the world's first best-selling toothpaste in the United States. To Tartar, dental calculus, I am the world's first, because you brush a brush to know, that is the experience of change, there may be no difference in composition. So what the mobile Internet can bring to health care and health is intuitive experience.

As early as the early 2012, we accumulated hundreds of thousands of users, and now 45 million of Chinese girls are using our software. Why do so many girls choose our software in two years time? This is from March or April 2012, when I asked our technical team to make a point for the girl's cycle in our software, predicting the female's physiology cycle, and then giving her different knowledge in different cycles, and she could ask us about cycles and pregnancy. I want to add a background image that can be replaced on her cycle bar. Then the team's medical experts said that our cycle algorithm is not accurate enough, why first to replace the background map?

I said you have a 70-point thing to improve to 80 points, 90 points, than a change from 0 to 20 points, 60 points of things simpler. The visible change for the user is the most important, like Baisu toothpaste. I'm telling you, my cycle accuracy has increased by 3%, but how do you feel about this 3%? Pregnancy, preparation, success, these experiences are long, you can define your own background image This is immediate, this can increase their use of software and the motivation and determination. So using the mobile Internet, you can put some of the good things that are not so easy for the user to see, as soon as possible in front of the user, like Baisu toothpaste, it is added a mint ingredient, it changed the fate of the toothpaste.

My summary of this case is this. We're talking about what we need to do in terms of mobile internet health, can treat what disease, type one diabetes, type two diabetes, etc., but I think the user lacks is a kind of excellent service experience feeling, like Baisu toothpaste, want is cool feeling, that feeling can change a lot of things.

My father has been in medicine for more than 20 years, I have also done five years of health industry entrepreneurship. I have summed up the point that in fact, the biggest problem of medical service and health is not how to cure the disease, but the way we use to serve the healing process. So I think we should not always open a health care conference, the most should be concerned about health care services. Mobile internet can convert thinking, to jump out of the serious medical framework, so that users see some human things, and then through such means to obtain the user's trust and viscosity, with the consistency with the affirmation is the user's reputation and praise, of course, can also bring greater benefits value.

This is my share today, thank you!