Australia Jia Bao set 200 retail outlets in the year to give up the line agent anti-channeling goods

Source: Internet
Author: User
Keywords Give up the year flee the goods
He Tianxian with the health care products have to open up the electric business channel, followed by the industry to flee the goods problems emerge. o Jia Bao (BKL).  AUX, Christine Holgate, global chief executive, told reporters that at present all of the use of self-built channels in China to prevent offline products from jumping into line. In accordance with the Australian plan, will be opened in China Taobao flagship store for online sales, and offline sales mainly through the establishment of sales channels.  Australian Jia Bao Company China business Development Manager Chen Jiajie said this year plans to build 200 sales points in the country, all by the company direct delivery, to prevent the impact of channeling goods to business development. In recent years, due to health care products, electricity and business channels increased by more than 50%, far beyond the average growth of health care products industry, health care products manufacturers have to build their own electricity channels. However, the rise of the online channel let the problem of goods constantly occur, so that health care products, the recommendation of retail prices in the form of nominal, difficult to regulate.  And the health products themselves are high profit products, once the product off the "recommended retail price" of the coat, price fluctuations are very large, directly lead to market price confusion. Food industry marketing expert Chen Xiaolong told reporters, although the establishment of channels to a certain extent to prevent the line of goods into the online channel, and resulting in price confusion, but the construction of the channel needs to spend more time and energy, fear drag the expansion speed. At present, the domestic health care products market competition is fierce, foreign capital Amway, such as new, there are listed companies Tomson times health, green source, etc., Australia Jia Bao into China has been late, if the agent to abandon the channel, the speed of market expansion is difficult to ensure. In this respect, Chen Jiajie said that the future does not exclude the two or three-line urban development agency channels, but also to be established in order to ensure that there is no channeling of goods on the basis of.
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