Austrian air conditioner Cartoon image spokesperson is about to be born
Source: Internet
Author: User
KeywordsAir conditioner image Otis
"IT168 Information" March 10, 2014, by the air air-conditioning and vision China launched the "20 anniversary of the Olympic Games air conditioning cartoon Global Collection" activity has been the curtain, only half a month, has more than 500 entries, 30,000 people click Volume. At present, the organizer of the Austrian air conditioning has been through online polling and expert advice, the combination of a comprehensive selection of corporate culture, with derivative development value of the 6 finalists cartoon image. In the visual Chinese platform unveiled the Austrian air conditioning cartoon image popularity award, the contest organizers also announced the finalists of the top three of the six works, which cover the science and Technology, Meng Department, Brand extension and so on, very affinity, easy to be recognized, memory, while with the potential of derivative development. A variety of shortlisted works image of the Austrian air conditioner cartoon is about to be born ("Machine Bull"--author: Old Ji to stable) The work of "machine cow" itself has a certain sense of science and technology, and air-conditioning intelligent, scientific and technological production of a certain correlation, and "cow" for the prototype design highlights the value of the Ox brand. Design ideas Open, the image can be more malleable. ("Xiao Ao"--Author: KCKP) works "The small Austrian" to the Ox totem-"The Pioneer Ox" the image carries on the full deduction, the blue, the yellow Union has to the science and technology, the health, the Vigor association, the image lovable, lively, and the later extension surface is broader. ("extension"-the author: Independent brand cartoon design) works "extension" in the mascot has a more obvious gender set, female, image affinity and more lovely, to the ox "pioneer cattle" gave another image, smart, lively, and likable. (Oo, Keck, C.C. "--Author: Plane fish" works "Oo, Keck, C.C." like the Olympic mascots "Fuwa", through the form of image combination, both the brand name of the interpretation, but also can have multiple character deduction, more help to express the meaning of the brand. Form itself to "cow" as the main design elements, with the Austrian brand Totem has a certain correlation, the image itself lively, fresh color, the image has affinity. ("Austrian Treasure"-the Author: Yellow River) works of "Austrian treasure" to blue and white as the main color, highlighting the "health" element, fit "health air-conditioning" brand positioning, easy to produce brand association, mascot image more active, cut with a certain affinity. "Ox Star"--Author: Augure Works "Ox Star" with a certain sci-fi color, focusing on science and technology topics, with a certain degree of intelligent extension. At the same time, blue for fashion, environmental elements also have a certain expression, and brand positioning "health" has a certain fit. In the end, which finalist cartoon image finally can truly endorsement of the Austrian air conditioning "health, quality" product concept and "pioneering cattle" entrepreneurial spirit, to all interested in the Austrian health air-conditioning consumers refreshing feeling? Please pay attention to the home page of the Visual Chinese website contest, and the latest news of the official micro-blog and micro-credit of the Austrian air conditioner. Let's wait and see!
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