Austrian air conditioning exploration "O2O" Marketing user demand leading innovation

Under the impact of the Internet wave, the development of air-conditioning industry inflection point has been released in advance, the electric business channel to change the way people buy air-conditioning. Faced with the ever-changing consumer demand, the Austrian air conditioning has long been in the exploration of "O2O" line under the integration of innovative marketing. Yudefa, general manager of the Austrian air conditioning domestic marketing company, said, "whether in the traditional times, or in the Internet era, the Austrian air conditioning is the most user-oriented air-conditioning enterprises, from the implementation of quality strategy for products, to brand-oriented global mascot cartoon image Collection, as well as market-oriented curb the price of heavy promotions, Are we close to the user, to meet the needs of the marketing innovation attempt. In fact, the Austrian air conditioning has been very focused on the "O2O" field. Traditional manufacturers embrace E-commerce has become a trend, the Austrian air conditioning is not just a hug, but also from products, manufacturing, access, platform and service integration, the formation of a distinctive feature based on the entire industry chain supporting the advantages of the industrial electric business model. Four or five years ago, O2O was just a pure import concept, and now O2O is ubiquitous in reality. Earlier, the industry said that the rapid development of the electric business led to the experience of the popular economy, consumers are no longer satisfied with the monotonous single pure line or under the pure line of consumption. and the Ox air conditioning efforts are to meet the consumer more personalized characteristics, and constantly occupy a higher market share of electricity.