Austrian electric appliances or related to false propaganda refrigerator sales domestic fifth questioned

Shenzhen Business newspaper (micro-blog) reporter Zhong Trainee reporter Jianyu Leaf guangdong Austrian Electric (micro-BO) Co., Ltd. (hereinafter referred to as "Austrian Electric") on October 27 passed the SFC Audit committee, to be listed in the Shenzhen stock market.　　But the self-proclaimed domestic refrigerator sales ranked fifth "industry leader", was questioned by the market may be suspected of false propaganda. Austrian electric appliances staff yesterday said in an interview, Austrian electric appliances more than 60% of the refrigerator export, Hunan and other provinces and Guangdong is the main domestic market.　　But the Omar refrigerator domestic sales fifth doubt noncommittal, repeatedly advised reporters to read the company prospectus related content.　　Refrigerator sales in the domestic fifth suspicious of Austrian electric Appliance said the company adhere to the "two markets, two models" development strategy, in the export market continue to maintain the ODM business "volume" of growth, in the domestic market does not blindly expand and carry out extensive advertising, focus on the development of the Austrian brand reputation and loyalty. The company's prospectus said that by September this year the Austrian refrigerator has become one of the top 10 in the domestic market, becoming the only top ten in the new generation of brands. The IPO quoted the "Industry online" data, said the Austrian electric appliance in the first half of 2011 sales of 2.157 million units, 2010 sales of 3.9496 million units, sales ranked after Haier, the United States, Hisense Kelon (micro-blog), Meiling (micro-blog), ranked fifth. In addition, the company claimed that the advantages of export business, Austrian electric exports from 2008 to 2011 June are ranked first, more than the United States, Hisense Kelon and other well-known brands.　　And the company's domestic business with Haier, the United States and other industry-leading enterprises still have a big gap. However, according to Baidu published the "2011 Refrigerator Top Ten brands," The list includes Haier, Meiling, Siemens, Voice, LG, new fly, Samsung (micro-Bo), Bosch, the United States and Electrolux, but did not see the Austrian electric appliances.　　May 25 this year by the National Information Resources Development Department and the National Grid (micro-BO) jointly organized the "2010-2011 China Refrigerator Industry Development Summit Forum", invited brands include Haier, the United States, Meiling, Hisense, Rong Sound, Samsung, Panasonic, LG, such as more than 10 manufacturers, but there is no Austrian electric appliances.　　It is not difficult to see, the Austrian electric prospectus quoted from the "Industry online" data is authoritative accurate to be confirmed, Austrian electric refrigerator sales of the top fifth industry leading position is doubtful! Most stores have not yet sold an Austrian refrigerator reporter visited several home appliance stores yesterday, Gome (micro-bo) electric Shenzhen Huang Gang shop currently does not sell Austrian electric refrigerator, refrigerator counter service personnel said, Austrian electric production of refrigerators cheaper, short time to market, not a domestic brand, the current Gome has not been sold. Tianhong Shopping Malls Home appliances sales counters also do not sell Austrian electric brand refrigerator, counter salesman told reporters, Austrian electric production of refrigerators is a three-wire products, the current shopping malls have not been sold. Suning Appliances (Micro-bo) Shenzhen Xinzhou Store has an Austrian-horse refrigerator counters, the same grade price phaseBihair, such as low hundreds of yuan, suning electrical related to the responsible person told reporters, Suning Electric Shenzhen Store have sales of the Austrian horse refrigerator. Austrian electric appliances staff yesterday said in an interview, Austrian electric appliances more than 60% of the refrigerator export, currently Beijing may not have sales of the Austrian horse refrigerator, the main domestic market is Hunan province and Guangdong province. Is the sales of Austrian-horse refrigerators ranked fifth in the country? The staff of the industry to avoid the rankings, but advised reporters to read the company's prospectus related content. He said that the company's management has seen the relevant media reports, the company's leaders have no comment on the media, he is not clear about the specific circumstances to express their views.　　In answer to whether the company will issue a clarification notice, the staff said to look at the regulatory requirements and the company's decision.　　Exchange rate risk or influence performance growth in addition to the industry leader of the argument is doubtful, the company also relies on foreign markets, the rising value of the renminbi risks. Austrian electricity prospectus shows that the company's main business income mainly depends on foreign markets. The data show that during the Austrian electricity reporting period, the contribution of foreign sales to its main business income was 52.1% in 2008, 2009 70.44%, 2010 64.27% and 62.44% in the first half of 2011. In the first half of this year, for example, the company's refrigerators in foreign sales of up to 1 billion yuan, accounting for 62.44% of the total income, of which the European market is the company's most important market, the first half of this year's European market revenue accounted for 45.76% of the main business income.　　Foreign market environment is good or bad to the company's performance, but now the international market competition is more and more fierce, trade protectionism, non-tariff barriers and other factors restricting the company's development. The appreciation of the renminbi also has a greater impact on the company's operating performance, weakening the company's products in the international market price advantage. According to the prospectus, the company's export revenues accounted for more than 60% of the total income, and basically quoted and settled in dollars and euros.　　From 2008 to the first half of 2011, the exchange losses caused by RMB appreciation were 5.257 million yuan, 13.1241 million yuan, 6.9405 million yuan and 3.7448 million yuan. The prospectus shows that in the first half of 2008 to 2011, the renminbi has risen 11.4% against the dollar, the renminbi has risen 12.24% against the euro, and the pressure for RMB appreciation will remain high for some time to come. In the case of RMB appreciation and the devaluation of the competitor's country and region, the company's export products will face some competitive pressure.