Austrian fly anime 500 million merger Xi Yang Sheep Dong said brand value this price

Austrian fly Anime (market, interrogation) Dong Zheng Kedong said, the next will use the brand to improve its operational capabilities, will be in the game, drama, mobile games, animation, deduction and other aspects of strengthening the business, until it has a better business return to the financial profit treasure, demand savings rate increased 1000%　　Since July 23 The suspension of the Austrian flying anime September 18 announcement, will cost nearly 540 million yuan to acquire information port and Guangdong original power under the name of "Pleasant Goat and gray wolf" and other related anime image trademarks and copyrights. Yesterday, the Austrian fly anime Dong Zheng Kedong told the Securities Daily Reporter: "Next will use the brand to improve its operational capabilities, will be in the game, drama, mobile games, animation, deduction and other aspects of strengthening the business, until it has a better business return." "Buy is" brand "Austrian fly anime two, the first one for the information port, the main business is investment holding and possession of intellectual property rights, with" pleasant Goat and gray Wolf "series of brand commercialization of exclusive operation power.　　The second is the original power, mainly engaged in the development of animation audio-visual programs, production and distribution, as well as publishing content development and the puppet drama and mobile Carnival business operations, "pleasant Goat and gray wolf" is his masterpiece. As at June 30, 2013, the total assets of Hong Kong $114 million, net worth of HK $53.96 million, operating income of HK $59.23 million from January 2013 to June, net profit of HK $1.9 million.　　Original power total assets of 89.714 million yuan, net assets of 36.396 million yuan, January 2013 to June operating income of 30.688 million yuan, net profit of 4.239 million yuan. CIC Consultant Culture industry researcher Zailing told the Securities Daily Reporter: "Pleasant goat is currently in the situation and most of the hand tour enterprises similar, the need to find a large, profitable listed companies as a dependent." Pleasant sheep Although the brand influence is very big, but the scale is not big, the IPO is blocked, after the acquisition by the Austrian, pleasant goat will get more funds to seek better development, is a good destination. In addition, Zailing that the purchase price for the Austrian fly anime "very appropriate."　　2010, Disney used 1 billion yuan to acquire the right to use the trademark of Pleasant Goat; February 2011, Italy and Malaysia International use about 700 million yuan to buy original power holding "pleasant goat and gray wolf" derivative copyright management side of the cartoon train Hong Kong, and the Austrian fly only 540 million yuan will be happy sheep collected under the under. Talk about the acquisition of the bright spot, Zheng Kedong frankly is directed to "pleasant goat" this brand to go. He said: "Pleasant Goat is a public brand, high visibility and wide audience." And brand cultivation takes a long time, from a common brand to a well-known brand is a difficult process, pleasant goat to become China's first not easy, then appear some new brands also need time. "Austrian fly animation bulletin also mentioned that the company has excellent animation image operation capabilities and industrial channels, the acquisition will be conducive to further upgrade and realize the" pleasant goat and ash taro "brand business value. The company will be through the brand to activate the animation industry chain linksThe advantage resources, enlarge the brand effect, realize the investment return maximization.　　The flow of animation and mergers and acquisitions according to a personage in the industry told reporters, and film, the game industry similar, the animation plate merger tide is also surging. "Because the cultural industry is currently in the integration period, industrial concentration is low, the future will be towards a high concentration of direction." In the separation system out of the front, the cultural industry mergers and acquisitions have been very popular, the system is equivalent to the merger opened a green channel, the future of cultural enterprises mergers and acquisitions speed and scale will be more and more big.　　"Zailing said. Zailing that talent and audience is the reason for the slow development of domestic animation industry. "Now China is not lack of technology, Japan a lot of good anime is 2D, China lacks can be good subject matter and technology combination of talent; In addition, the foreign animation industry's audience has been ' national ', and domestic is only limited to young people. "In Zheng Kedong view, the entire animation industry is still in the primary stage, animation is the trend of consumption has just begun, all kinds of profit models are still in exploration." and consumer groups from children to expand to the family need to have a development process, such as "Transformers" in the beginning are children to see, but after filming a movie many adults also like.