Austrian fly anime 540 million to acquire "pleasant goat"

Two-month suspension of the Austrian flying Anime (002292) recently announced that will cost nearly 540 million yuan to acquire "pleasant goat" brand exclusive right to operate and production team. Austrian fly anime Dong Zheng Kedong to reporters, "the company in the animation field of the entire industry chain operational capacity, confidence in the acquisition after the realization of a better commercial return." After the acquisition, the Austrian animation will use the "pleasant goat and ash taro" strong brand influence, increase in the Internet, drama, games, early childhood education, animation carnival, Mobile media and other areas of strategic layout. Zheng Kedong also revealed that the acquisition before and after the engagement about a year, the signing of the relevant transfer agreement, but the specific work is still further advance. Announcements show that the Austrian flying animation and the wholly-owned subsidiary of the Austrian Flying anime culture (Hong Kong) Limited, on September 16, 2013 with the Italian Horse International Holdings Limited signed a share sale and purchase agreement. The agreement by the Austrian fly Hong Kong to acquire 634 million HK dollars Italy Malaysia International wholly-owned subsidiary Information Port Management Co., Ltd. 100% Equity, information Port has "pleasant goat and gray Wolf" series of brand commercialization of exclusive operation power. On the same day, the Austrian fly anime and Liu, Li Jiachan, Lilis signed an agreement on the transfer of shares, agreed to 36.396 million yuan by let the three people hold the original power of 100% equity. Original motivation for "pleasant goat and gray wolf" content manufacturers. At the current exchange rate, the two acquisitions combined cost nearly 540 million yuan. Austrian fly Animation said, the acquisition will upgrade, optimize the company's asset structure, revenue structure and business structure, greatly increase the company's animation content assets and cartoon brand number, increase the commercialization of authorized income and broadcast rights income, film revenue, theatrical income, and in the Chinese animation film Market to form a unique advantage of the Austrian flying Plate. The company emphasized that the acquisition will greatly enhance the influence of Austrian flying brand Group, to strengthen the animation industry in the leading position. As at June 30, 2013, the total assets of Hong Kong was HK $114 million, net asset of HK $53.96 million, 2013 1 ~ June Operating income of HK $59.23 million, net profit of HK $1.9 million. Original power total assets of 89.714 million yuan, net assets of 36.396 million yuan, 2013 1 ~ June Operating income of 30.688 million yuan, net profit of 4.239 million yuan. "Pleasant Goat and gray wolf" is currently the highest visibility, brand value of one of the largest cartoon cartoon brand, but also the current domestic Shire the highest original animation film brand. Completion of the acquisition, the Austrian animation said will strengthen the "pleasant goat and gray wolf" and other brands of international influence, speed up the internationalization of Austrian animation process. According to the introduction, the Chinese animation industry is in the long boom cycle of the rapid growth stage, the more dispersed industry pattern and the emergence of outstanding cultural consumer brands, contains through mergers and acquisitions, cooperation, high-quality brand forging the world famous animation enterprise solid soil. Austrian animation stressed that the company has excellent animation image operation capabilities and industrial channels, the acquisition will be conducive to further upgrade and realize the "pleasant goat and ash taro" brand of commercial value, the company will be through the brand to activate the animation industry chainLink Advantage Resources, enlarge the brand effect, realize the maximum return on investment.