Austrian fly Anime 6 toys were imitated Lee Ghost is chairman brother-in-law

Austrian flying Anime (002292, closing price of 33.51 yuan) the profit model is very special, first to "painstaking effort" to take a good picture of the animated cartoon, and then rely on the cartoon hit sales toys, to achieve profitability. Some investors reported to the daily economic news reporter a "li Ghost" Company---ODA Toy Industry Co., Ltd. (hereinafter referred to as the "ODA toy") in its production of 8 categories of products, there are 6 types of toys in the type, style, play on suspicion of imitating the animation of Austrian anime toys, but its sales price is often only half of the Austrian　　And these toys occupy about 20% of the market share, greatly erode the interests of listed companies. However, it is surprising that the Austrian animation to the ODA toys suspected infringement but performance "ambiguous", not only to its "blind eye", but with its close cooperation, a large number of business to the ODA toys to do. Why is flying anime so good to competitors?　　After in-depth investigation by the reporter, the answer to the mystery from the special identity of toy control.　　6 kinds of toys are imitated the price is cheap half of the "daily economic news," the reporter thumbed through the toy website, combined with market research found that the ODA toy is a and Austrian fly anime is also located in the Shantou area of the company, registered capital of only 1 million yuan.　　Reporter learned that in the ODA toy production of the 8 categories of toys, super star model Wang Shi car, track racing, pinball police, Yo-Yo, Rainbow Series toys, the ultimate gyro, such as the 6 categories of toys are produced or once the production and promotion of products, and Austrian fly anime more in a variety of products have patents. From the appearance, the balloon in the appearance of the ball in the exterior and the Austrian fly animation is not too big difference, but the ODA toy yo-yo color light, color no Austrian fly anime bright. The Battle King Gyro is the Austrian fly anime according to own shooting cartoon development, the shape than the traditional gyro flat, surrounded by sharp angle, play with the traditional gyro is very different, the top of the toy gyro very good imitation of the Austrian fly anime, in shape and play with the Austrian fly anime gyro the same, but the color, decoration has a simple change. And the product modeling is the same as the number of marbles police toys, the reporter carefully contrasts two company's product discovery, two company 5 only packs The bomb bead Police packing shell All is the yellow paper shell, the pattern is identical, 5 bombs the pearl police color, the expression arranges the order exactly, the packing cover slogan all is "Aims!" Fire Marbles! "The only difference is the label in the upper left corner of the packing shell, one is a double drill, the other is the Super star mode King." In addition, the Rainbow series is also a complete imitation of Austrian fly anime Australian shellfish toys, the main infant market.　　And the Austrian fly anime fruit treasure special tapping toys, Oda toys are also in production. And in the price, the same product of the ODA toy is almost half of the Austrian fly anime. On the price of Taobao, the same quality yo-yo, Austrian flying anime in more than 140 yuan, the ODA toys in the 70 yuan ~110 yuan, the Olympic Games in the King Gyro in 30 yuan, the ODA toy for only 15 yuan; Austrian fly anime four drove 30 yuan ~200 yuan, the ODA toys in 15 yuan ~110 yuan range ；Australian Bell Infant rattles 5 price 38 yuan, the ODA toy Rainbow rattles 10 price 32 yuan. From the market share, Chengdu ODA toy Agent Lin said, the ODA long ball in the period of time before the market hot, in Chengdu can sell hundreds of a day.　　And the reporter saw on the network sales, Austrian fly anime, the first two major sales brands, a rough estimate, the Austrian fly anime products accounted for about 70% of the market, and the ODA toys accounted for about 20%.　　The Imitation toy is the core product of the listed companies invested heavily to build in fact, in the ODA toys imitation of these toys, four-car, gyro, Yo-Yo is the core anime anime cartoon toys, is listed through the original animation film and the focus of the promotion of products, these products also occupy the listed companies in the current income of most of the proportion.　　The prospectus shows that the Austrian fly anime is the largest animation toy enterprises, Austrian animation in recent years through the independent original animation film broadcast and animation image of the promotion, led to the corresponding animation toy sales growth. "Young King of Firepower", "Battle King Ex", "Barong four drives" is the Austrian animation to promote its toys to create animation film and television works, the company for the shooting of animation film invested a lot of money.　　Data show that the Austrian fly animation for the "Fire Young King 1, 2" investment of 9.76 million yuan, for the "Battle King ex" input of 9.6 million yuan, for "Barong four Drive" total input of 20.28 million yuan.　　And the Austrian fly anime is for the design and development of these animated derivative toys, the three works of the promotion of derivative animation toys, is the toy imitation of the long ball, gyro and four car.　　Data show that Austrian flying animation for the "Fire Young King" the first two of the design yoyo more than 60 sku, for "Battle King ex" derivative animation toy Battle King Gyro design more than 50 sku, "Barong four Drive" derivative toys Shirong Drive A total of 40 SKU whole car, 69 SKU accessories.　　On the other hand, in the animation film play at the same time, the Austrian animation also with the television station to organize a variety of TV games, and the combination of retail terminal performances and competitions for promotion.　　It is by the Austrian fly anime "best" to shoot the animation film, holding the game for the toy publicity, Yoyo, Gyro, four-car in the film during the same period can be quickly hot up, and in the screening of the current period for the listed companies to contribute a huge income. "Firepower young King 1, 2" The heat of the time is 2006, 2007, with the film in the country-wide thermal broadcasting, the firepower of young king Yoyo in these two years for the listed companies to bring sales revenue of 83.9748 million yuan, 187 million yuan, accounting for the main business income of 31.21%, 37.61%. "Battle King ex" in 2008 on the television broadcast, listed companies in the Battle of the King Gyro earned 97.7864 million yuan, accounting for the main 21.67%; in the first half of 2009, "Barong Four Drive" in the major television stations show, Four-wheel drive in this year for the listed companies contributed 125 million yuan income, accounting for the current income of 36.18%. and from theFire young King 3 "hit, yo-yo sales, or has been listed companies brought about 200 million yuan of income." Fake play "ambiguous" "Li Ghost" is the chairman of the brother-in-law from this view, "Li Ghost" Oda toys on the one hand, a large number of imitation of the Austrian animation products, to seize the latter hard to open up the market; On the other hand, in the Austrian animation "money" to promote animation toys, the Oda toy is not spent, only by imitating the corresponding products,　　Sell at a low price and take profits. It is puzzling that even if the abacus of the ODA toy is smart, its many imitation of Austrian animation products and seize the latter market, listed companies can not be unknown.　　More let the outside world can not understand is that the Austrian fly anime will be the product of the OEM to the ODA toys to do, so that its easy to earn on behalf of the labor costs. October 17, 2009, the Austrian animation of a related bulletin shows that the company intends to the low-priced "Royal Beast King" Animation toy products manufacturing links outsourced to the production of the ODA, the associated transaction in the next year the total amount of the event will be 10 million yuan.　　Although this amount accounted for only 0.85% of Austrian fly anime net worth, but for this registered capital of 1 million yuan small companies, is undoubtedly a very large order.　　Not only that, according to the Austrian Fly anime Insider introduction, Austrian fly anime will also some paint, assembly and other production links to the Oda toys, but the specific transaction amount is not clear. In the face of a large number of competitors imitation, Austrian fly anime willing to "trampled"?　　The answer is obviously not. According to a number of people who know about the Olympic animation, the Austrian fly anime is the most adept at counterfeiting, they have a special team to fight against counterfeiting, over the years have made countless achievements.　　According to a Chenghai local toy manufacturer introduced, the Austrian fly anime is very strong, anti-counterfeiting means are very many, many toy manufacturers are afraid to do similar products with them. So, Austrian fly anime is not "nature cowardly" character, on the contrary, listed companies to protect their own interests, resolutely anti-counterfeiting attitude is recognized by the industry.　　That being the case, why did the Austrian fly anime in the "Fight against the stick", but did not hit the ODA toy body? According to the Daily Economic news reporter investigation, the special identity of the toy control person gave the answer. Austrian flying anime in October 17, 2009, the associated transaction bulletin, "exposed" the identity of the ODA toy. ODA Toy is a company controlled by the controlling shareholder and the actual control person and the chairman of the Cai Dongqing spouse.　　The original "Li Ghost", is the chairman of the Austrian flying cartoon brother-in-law. However, can the chairman of the listed companies belonging to the public shareholders at will be free to send people? What does the company say about this? The daily economic news will continue to focus on the event.