Austrian fly anime: acquisition and suspension of the reorganization described in no connection

540 million yuan to take "pleasant goat and gray wolf" and other related anime image trademarks and Copyright report (reporter Yangsha) 18th, Austrian flying anime (002292, shares bar) announced that 6.342 in Hong Kong dollar (about 540 million yuan) to acquire Italy and Malaysia international information port and Guangdong original power under the name of "Pleasant Goat and gray wolf" and other related animation image of trademarks and copyrights. As a result of the company announced July 23 suspension of reorganization, the acquisition prompted the market speculation whether the acquisition is restructuring, many investors hope to open trading yesterday.　　And yesterday, Austrian fly anime still suspended. In response to relevant issues, the reporter yesterday's advisory Austrian animation related responsible person, said the other party, the company suspended the reorganization of the matter and September 18 issued a notice of the purchase of Pleasant goat no direct contact, the company reorganization matters will be in accordance with the normal progress, the company issued a reorganization plan after the company.　　Please note the announcement of the company in the next two days after the specific arrangement. It is noteworthy that the original motivation is mainly engaged in the development of animation audio-visual programs, production and distribution, its well-known representative works as "Pleasant goat and gray wolf." The information port has the exclusive right to operate a series of brands such as pleasant goat and grey wolf. According to the Italian Horse International 2012 Annual report, the film released earlier this year, "Happy sheep sheep over the snake" box-office income of 122 million yuan.　　"Pleasant Goat and gray wolf" film accumulation of the total box-office receipts over 650 million yuan. The acquisition shortened to create the animation image cycle Austrian animation said that the completion of the acquisition, the company will strengthen the "pleasant goat and gray wolf" and other brands of international influence, speed up the internationalization of Austrian animation process.　　Macro-source securities (000562, shares bar) analysis that Austrian flying anime will thus obtain "pleasant goat and gray wolf" copyright and commercial operation Rights, the company has entered through the expansion of expanding the strength of the stage, the latter may also be mobile interconnection, major movies, theme parks, games and other pan-entertainment business areas.　　Zhongying, an art consulting analyst, said the acquisition of "pleasant Goat" will fully realize the existing resources and brand docking, with the "pleasant sheep" brand advantage, direct use of its influence through the sale of derivatives to obtain profits, expand the image chain of derivative products, shorten the animation image of the cycle, save time costs. The reporter read the results found that the animation derivative is an important source of revenue for Austrian animation.　　This year's interim report shows that the first half of anime animation film and television business income of 84.969 million yuan, an increase of 30.15%, while the animation toys class operating income of 379 million yuan, an increase of 40.01%. Zhongying, a consultant at risk, said that the "pleasant Goat" film series due to the lack of innovation in the content of the film box office revenue has been a significant decline in the trend.　　The top 4 of the movie box office, though growing, growth rate has been declining, the 5th even the first negative growth, compared to the 4th part of the decline of 23.8%, the reason is "pleasant goat 5" compared to the previous change is not small, the audience produces aesthetic fatigue, the market response has been not as good as before, this will bring some risks to the Austrian flight.There are film and television industry personage pointed out, the Austrian fly anime acquisition "pleasant goat" if to achieve "China Disney" brilliant, the future may have to work hard to solve the "pleasant goat and gray wolf" related to the lack of derivative intellectual property rights to protect the market flooded with fake goods problem.