Austrian fly anime release Performance letters, 2014 annual operating income of 2.421 billion yuan

Beijing Business News (reporter Louyan Trainee reporter Zheng) Guangdong Austrian Animation Culture Co., Ltd. (hereinafter referred to as "Austrian flying Anime") recently released performance letters, reports show that 2014 Austrian flying animation to achieve total operating income of 2.421 billion yuan, belong to the listed company shareholders of the net profit of 428 million yuan, year-on-year increase of 85.33%. Among them, the net profit growth is mainly due to the reporting period of animation toys and new mergers and acquisitions of the company's business sales growth at the same time the increase in gross margin.

It is noteworthy that, although the Austrian animation performance in the growth trend, but its animation brand "pleasant Goat and gray wolf" performance is not ideal. Since the Austrian flying Animation 2013 investment Acquisition "Pleasant Goat and gray wolf", the outside world agreed that the brand will bring performance growth, and Austrian animation in 2013 annual report said that the brand will be added to the future of the Austrian animation strategy to support the development of a strong role. However, the actual situation is that "pleasant goat and gray wolf" big movie box office year-on-year decline, the audience satisfaction is also declining year by year.

Zhangjingcheng, director of China's Creative Industries Research Center, said that the year "pleasant Goat and gray wolf" success has a certain contingency, but in recent years, the development process, the animation brand appeared story content lack of depth, the production is not exquisite, resulting in the brand's income is not as good as expected. If through strengthening content planning, in-depth analysis of the target audience to see the demand, and in the form of excellence, extension of its derivatives industry chain, the future still has a certain potential for development, for the Austrian flying animation to bring the achievements of the contribution.

"The present ' pleasant goat and the gray wolf ' This brand still has the strong influence and the popularity, the Austrian flying animation may through own in the game, the film and television and so on aspect's business strengthens this brand many aspects construction, thus creates more economic efficiency", Zhangjingcheng says.

Author: Lu Yangzhengli