Authenticity is the value of the blog

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Wang Hai, the market-line marketing expert, in the last three months, has four customers through the blog to find him, not only to talk about business cooperation, and found that each other very common language. But in terms of Wang Hai, his company's performance is good, and did not blog to deliberately marketing their ideas, he wrote a blog is to express their real marketing experience, so that the outside world really understand him and his business.

Blogging with a real attitude

In Wang Hai and "successful marketing" reporter's conversation, from beginning to finish with authentic, the true attitude of the idea of writing blog. If blogging is intentional, he argues, blogging becomes a place of play, not a free position. On the blog for the show is his most objectionable, that whether the blogger or blogger readers are yearning for freedom of mind, they are accustomed to the stereotype of the text, just look forward to the blog to find free fresh air.

Therefore, Wang Hai will try to write their own blog more vivid, combined with their experience to express the marketing theory is easy to understand, but he does not want to do the blog to do too much marketing flavor. The blog in Wang Hai's eyes is a living, flesh-and-blood, not a purely promotional tool. This effort makes Wang Hai's blog has a unique personality temperament.

In the blog's advertising value, Wang Hai that blog is a mirror of the soul of a netizen, if the deliberate development of commercial value, deliberately arranged advertising, the charm of the blog lost. and the blog for Marketing People's personal promotion is promising, as marketers, as long as there is a good marketing strategy and methods, the marketing has a profound understanding, and can express their ideas, can be harvested through the blog. The biggest difference between "Internet and 1786.html" > Print media is its interactivity, others can give you feedback, and you publish an article in the newspaper, others are very difficult to make feedback to you, blog is like a mirror, the basic skills well, others accept you, the blog's business value is out.

Blog popularity = celebrity (brand name) + controversy + gossip

Wang Hai thinks many people are addicted to blogging, and many people are addicted to blogging. But what kind of blog is popular? Wang Hai with his own analogy, "my blog has encountered such a situation, professional articles to increase the click rate does not go up, but when I put a professional article and a number of hot events together, click-through to go up." For example, when I was concerned about real estate, I wrote a "Yu of sex trade and real Estate", the click Rate reached tens of thousands of. Of course, this eye-catching approach is benign. "Wang Hai thinks this is a kind of adaptation of the blog to the media environment.

He concludes that media hotspots and blogs with high clicks are similar, there are generally three characteristics, or the reader is interested in three things: the first is famous, famous brand, once the celebrity what happened, the interest of netizens came up; the second is violence, but "violence" is only a way of expression, in fact, is a dispute or controversy, A "collision"; the third is pornography and gossip news. With these three features will be able to improve the reading rate, so the blog highlighting these three aspects of content, is to ascertain the temper of netizens and the media. But this model does not last long, Wang Hai said, he will insist on writing some deep thoughts of the article on the blog.

The future of blogging: Rule 28

The blog is bursting with a strong vitality, by October 2006, Internet users registered a blog space has reached 33 million, but the prospect of this huge blog group is different. Wang Hai that the blog from the beginning is "underwear outside wear" type of media, will be a very private topic exposed to the public, to meet the wishes of everyone peeping and curiosity, the future of the blog will eventually follow the "28 law"--is 80% of people watching 20% of people write blog, settling down the people are still back to pay attention to celebrities, brand , attention to gossip, attention to violence, and of course, a few people will pay attention to deep thoughts. But blogging does not die because it is a free space.