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Conghua decided to engage in cultural and creative industries, its animation industry park plans to invest 6 billion yuan, their series of actions can reverse the world factory sweat image, rebuild Guangdong soft power? Conghua One small step Guangdong One big step the biggest creative garden ground ground world factory can wash feet on the ground category: economic news Author: Xiaixiaoting Browse Volume: 0 Release Time: 2009-07-01 Edition: GC03 Party committee, executive vice Mayor Wang Jianwei squeeze time to come to Guangzhou Conghua Animation Industry Park Co., Ltd. and Guangzhou City Vocational College Cooperation to create the "international digital game animation high-end talent training Center" launch ceremony ——— as one of the 2009 Conghua major construction projects, Guangdong to invest the largest animation industry park,　　The importance of the construction of Conghua animation industry base is self-evident. On the morning of June 23, Conghua Municipal party committee, executive vice Mayor Wang Jianwei time to come to Guangzhou Conghua Animation Industry Park Co., Ltd. and Guangzhou City Vocational College to create the "international digital game animation high-end talent training Center" launch ceremony ——— as one of the 2009 Conghua major construction projects, Guangdong intends to invest the largest animation industry park, Conghua animation industry base construction of the importance of self-evident.　　Talent training, international cooperation, enterprises and enterprise linkage, is the development of the three animation industry of Conghua. Conghua "Yang Seek" "You see this map of Guangzhou, the most green is Conghua and Zengcheng."　　Wang Jianwei told reporters that the economic construction of one of the bottom line is not to destroy the ecological environment, animation industry as an important part of the creative industry, has been the government's attention. As the "back garden" of Guangzhou, under the bottom line of protecting ecology, Conghua cannot develop the industry with high pollution and energy consumption, nor can it build high-end tourism industry.　　2007 Guangzhou municipal party secretary Zhu Xiaodan to Conghua Research stressed: only to protect the ecology, poor development of industry, is not necessarily a good thing, only industrial development, regardless of ecological protection, is absolutely bad; it is the real skill to get out of a new industrialization road with ecological priority. It's not just about talking. At present, Conghua is divided into south-central, the northern and western parts of the three main functional areas, of which, the northern region (about 1075 square kilometers) for the limited development zone, the focus on eco-tourism and characteristics of agriculture, the western region (about 460 square kilometers) as a key development zone, adhere to the ecological priority, relying on industrial park industry positioning,　　The basis of the agricultural demonstration area, as well as the development of the regional advantages of the air and logistics economy, focus on the development of modern industry, agriculture and modern logistics, the South-central region (about 450 square kilometers) to optimize the development zone, the focus on modern services. Among them, the development of animation industry is Conghua development of modern service industry, a "yang seek." Ouyangji, secretary of Conghua Municipal party committee, said that Conghua Municipal party committee and city government attach great importance to the development of animation industry, and put forward that animation industry should be cultivated as a pillar industry, which is essential to realize the leaping development of economy and society.　　In the (2009)16 document issued by the Conghua municipality, as one of the major construction projects of Conghua ——— speed up the construction of animation industry base, led by the City animation office, the City Association of Science and Technology, foreign economic and Trade Bureau, Planning Bureau, Land and Housing Authority, Agriculture Bureau, Scientific and Technological Bureau, Investment Service center and so on, this task falls on the shoulders of Li Huiwu, deputy director of the Guangdong Provincial Government Development Research Center, admitted to our correspondent that in the creative industry in Guangdong, the development of the most slow is the animation industry. In the creative industry, the more advanced is the industry that services for the manufacturing industry, such as industrial design. Exhibition economy, planning has also developed well.　　Animation industry development is slow, with the long-term development focus is not here. Conghua did not look at the halt. Conghua Party committee Secretary Ouyangji stressed that in the development of animation industry to go out of their own way. "Beijing, Shanghai and Hangzhou have brought together some two hundred or three hundred large companies," he said. By contrast, the Guangzhou animation Enterprise's power is quite dispersed, more than 10 20 people's small companies abound. Companies are not willing to cooperate, but also the lack of strong shareholder backing, development is very difficult.　　"Guangzhou Mai Jin Digital Technology Co., Ltd. General manager Zhong Yiming told reporters, in this case, the government, industry associations to the industry to do a strong job is very important."　　Ouyangji said that Conghua development of animation industry, the focus is through the local government and industry associations to guide and promote the animation creative enterprises and animation derivative development and production enterprises between the bridge, to create Conghua toys and gift production enterprises brand and core competitiveness. Under the guidance of the Government, the first sign of the prototype is located in Taiping Town, Conghua Animation Industry Park. According to previous planning, Guangzhou Conghua Animation Industry Park Planning and construction area of 2500 acres, 2007-2009 investment 200 million, of which, 2008 110 million, the establishment of original animation area, CBD, international animation area.　　According to reports, Conghua animation Industry Park plans to invest 6 billion yuan in 5 years, is currently the largest investment in Guangdong animation Industry Park, the investment side for Guangdong Hao to investment group. Wang Jianwei said that the Conghua animation industry Park is different from other industrial parks, it is not directly invested by the government, but the government policy, enterprises out of funds.　　This mechanism can help the government to solve the problem of capital investment, on the other hand, because of the operation of enterprises, relatively flexible operation, easy to market. International cooperation in order to develop Conghua animation industry, Wang Jianwei played the Japanese idea. March 2008, Wang Jianwei and related staff came to Tokyo International anime exhibition site, to understand the development of Japanese animation industry experience. "We went for three days at the Comic-Con show and asked one booth to find out what they were doing." "In this cartoon exhibition, Conghua and Japan p a company (Prem ium a gencyinc.)　　, also found a new development ideas. The cooperation between Conghua and PA is stone. June 23, Wang Jianwei came to Guangzhou Conghua Animation Industry Park Co., Ltd. and Guangzhou City Vocational College Cooperation to create the "international digital game AnimationHigh-end Talent Training Center "initiation ceremony, the training center used is the PA textbooks." Another "carving" is international cooperation. PA President Road and Ji said in an interview with reporters, the animation industry in Guangzhou started late, through talent training can quickly narrow the international gap, and the reference to international experience gradually formed a suitable local business model. Mountain Road and Ji recommended that Guangzhou can refer to Japan's "Asian Content Industry Research Association" to organize similar studies to promote exchanges in the industry. The study was founded in 2004, "Japan-China Content Industry Research Society" to explore the Asian region's digital content industry solutions to the problems, build Asia's common technology and evaluation benchmark platform for the goal.　　The research institute also carries on the training of the digital content personnel, the Asian CG Attestation System, the Asian area digital content enterprise business Development Support, the member exchange and so on, and has provided many exchanges opportunity for Asia, especially the Chinese and Japanese animation enterprise, has cultivated many bridge type talented person. Conghua in the animation industry to seek a breakthrough, or can see the struggle of Guangdong creative industry. With 20 consecutive years to maintain the total amount of the first Guangdong G D P Development is very different, the Guangdong creative industry is declining, the "world Factory" of the blood and sweat image of the whole country and even global scope. The reconstruction of the cultural soft power with Guangdong characteristics, or Guangdong to regain the right to speak, enhance the image of Guangdong is an important link. Our correspondent Xiaixiaoting intern Zhang Yiqi Geography Develop creative industry in depth Conghua has six advantages 1. Environmental advantages. Conghua, as a minority in the Pearl River Delta Economic Zone, maintains the excellent ecological environment such as Castle Peak, green water, blue sky and so on, the forest coverage rate is as high as 68%, is known as Guangzhou's backyard, the development of High-tech industries and cultural and creative industries ecological environment advantages.　　At the same time, as an ecological city suitable for living and living, Conghua has a unique attraction to all kinds of knowledge talents because of its low living cost and high quality of life. 2. Policy advantages. Settled Conghua animation Enterprise, not only can enjoy the Guangzhou city's preferential policies and support measures, but also enjoy the further development of conghua preferential policies, including "the decision to accelerate industrial development", "on the promotion of soft software industry base development preferential measures of the notice", "Investment incentives" and "　　Notice on supporting the development of key enterprises. 3. Talent Advantage. Conghua at present a total of various types of institutions of higher learning 9, both the development of professional and technical personnel of animation industry and translation professionals such as Guangzhou University of China Soft Software Institute, South China Agricultural University, Pearl River College and other specialized universities, and the training of integrated management personnel of Zhongshan University South College and other comprehensive universities.　　At the same time, relying on the Guangzhou animation industry base and Guangzhou Tianhe Software Park two national animation and software base of the talent advantage to strengthen with Hong Kong, Macao, Shenzhen and other areas of talent exchange. 4. Location advantage. Conghua is located in the central part of Guangdong province, the Pearl River Delta Economic Circle, adjacent to Hong Kong and Macao and Guangzhou, Shenzhen and other economic, financial industry developed areas, Guangzhou is the implementation of the "North excellent" development strategy focus. Conghua reached Baiyun International Airport in just 20 minutes, has been integrated into a wideThe state half hour economic circle and the Pearl River Delta One Hour economic circle. 5. Industrial advantage. The successful experience of domestic animation industry shows that the biggest profit point of animation industry is not in film and television copyright sales, but in derivative product development.　　Guangdong as the world's largest toy production and export base, in the design, development and production of animation derivative products have a clear advantage of industrial base. 6. Cultural advantages. Guangzhou is a historical and cultural city with more than 2000 years of history and profound cultural background, and it is the birthplace of Lingnan culture. long history and strong culture can provide rich historical and cultural themes for the design and development of national animation products.　　At present, Guangdong is speeding up the implementation of the strategy of cultural big province, further promote and flourish animation industry. The author for Conghua party committee Secretary Ouyang Know