Authoritative Focus Blue Ocean Salon explores the value of social media advertising

Fast road network June 24 News yesterday afternoon, by the Chinese Internet Association and the rapid Transit network hosted a new blue sea salon "social media came, where the internet advertising to go?" The seminar (HTTP://WWW.SOOTOO.COM/TAG/ZT/163/) was successfully held at the five floor Report Hall of the No. 3rd building of the Beijing University of Commerce and Industry.

Eric Consulting co-president and COO Ranking, Analysys International chief analyst Li, the interactive holding group President Deng, Ke Bao bo Luo group director of E-commerce Lei, Digital (Beijing) Advertising Co., Ltd. GAD Group director Chenzhi, Teng Xin Innovation Vice President Lu Xinchin, Sina Content Marketing Director Zhou Maohua and other industry senior experts attended the salon, at the same time, as the organizer of the Leadership, China Internet Association, Deputy director of the research department Yi Shanhai, China Internet Association Network Marketing Work Committee Deputy Secretary-General, Speed Network founder and CEO Fan Feng and other authoritative people also attended the event. Business owners, advertising agencies, internet third party organizations, traditional media and Internet social media have gathered together to explore the development trend of social media advertising in the new environment, and to communicate and discuss all kinds of problems found in social media field, aiming at promoting the healthy development of domestic network marketing and building the bridge between traditional enterprises and network marketing.

Photo: Yi Shanhai, deputy Director of Research Department of China Internet Association, to do the opening speech (Speed network shooting)

More than 10 years of internet development, the scale of online advertising is advancing by leaps and bounds, this time, social media is coming! It integrates participation, openness, dialogue, community, relevance, these new media include: SNS social network, blog, content and video sharing, community and micro-blog, etc., with the development of network technology and applications, will continue to emerge new forms of social media. Social media is of great significance, and it radically changes the way media content is produced and disseminated, fundamentally changing the entire marketing industry.

Photo: Blue Ocean Salon Scene Interactive link (quick path net shooting)

"Social network as a comprehensive platform, has not only involved in advertising, evaluation, many involved in brand, interactive 2.0, viral transmission, etc.", Lei Bo Luo Group E-commerce Director of the Ministry of Commerce, said: "Social network for the entire enterprise sales bring a very important role." "In this regard, Teng Xin innovation Vice President Lu Xinchin also believes that with a number of new customers to contact, through social media online into consumption. However, social media values cannot be measured in terms of income, says Li, the world's chief analyst, who said that social media is the basic application of the Internet, its characteristics are integrated into every website, the media, so there is no way to determine which part of the advertising revenue from social media, portals.

And in the social media industry chain, "people" is still at the heart of the status, Eric Consulting co-president and COO Ranking said that the future of social media communication methods need to think. And for precision marketing, he suggested that from the user's attributes, interests, location, status and other factors, targeted marketing information delivery. In this respect, Sina content marketing director Zhou Maohua also said: "People are based on social media data, a lot of data from the marketing, user behavior analysis is so, from the people, data, equipment, three levels of electronic media is a good direction." ”

It can be said that social media is a double-edged sword, in bringing us great interests at the same time, its test of the enterprise can not be ignored, "the emergence of social media changed the original form of communication, enterprises into the marketing environment of 2.0, as into a transparent glass house", Chenzhi, director of the GAD Group of Digital Advertising (Beijing) Co., said that it was important for traditional companies to be responsible for their actions when they entered the social media arena. Compared with traditional marketing, social media marketing model is more complex, in this respect, Ranking said: "Social media advertising, content, is already a multi-party platform, users are also published in the use of good and bad use of feelings, this information brought about by the management of social media marketing has become more complex, Comparative test. ”

At the same time, Lu Xinchin that in the social network, sales also need the strength of the brand, he said, regardless of products, enterprises, brand support is very large. At the same time, he believes that the future of mobile phones, social networking and localization is certainly the biggest pillar of support for marketing. Chenzhi stressed that the SNS must now make changes, if not change the space will be less and less, and in the process of change, integration is a very important link. For the strategic layout of the future, lei that the traditional industry companies a bit to go the electric business Line, and the future focus of the core will be in the data resources.

The audience benefited from the wonderful speeches of the participants, and the interactive link of the Deng, chaired by the President of the interactive holding group, also brought the atmosphere of the Blue Sea salon to its climax. During the discussion of the salon issue, the participants ' audience had an understanding of the whole Internet business development model. The Blue Ocean salon in the unprecedented warm atmosphere of the curtain.

China Internet Blue Ocean Salon is the Chinese Internet Association and the Rapid road network to create a sharing and interactive platform, has been successfully held Bailian, nearly million industry renowned experts, scholars and well-known Internet enterprises, it vendors, application program suppliers, consulting services and other relevant people have participated in the salon activities. It is reported that the future of China's Internet blue Sea salon will hold a monthly blue sea salon, and industry experts on different market hotspots for analysis and discussion and summary.

The conference hosts the square Speed network, is China's largest internet industry social media, is a fast-transit media agency's new China Internet social media and online service platform, with precision, professional positioning, new technical concepts and line online integrated marketing network promotion Way, Rapid-transit network rapidly rising into the internet industry in China's mainstream network media, the Internet industry practitioners and internet enthusiasts love.

(Responsible editor: admin)