Authoritative statistics: Air conditioning users concerned about the four indicators Haier air conditioning swept the first two

After 2012 years of winter, air-conditioning industry in 2013 has become the focus of attention, recently, China Statistical Information Service Center (National Bureau of Statistics Sentiment Survey Center) released the 2013-year "China Air-conditioning industry Consumer Behavior Research Report" (hereinafter referred to as the report), In the first quarter of the past season, the consumer behavior of air-conditioning market inventory and analysis. Statistics show that the first quarter of consumers focus on the appearance, function, quality and services four indicators, the relative balance of concern. Haier air-conditioning in the function and quality of two consumer focus on the performance of the indicators, including two concerns first, continue to lead the industry momentum. The reporter learned that the center in January this year issued "China's air-conditioning industry 2012 consumption Hot Spot analysis and 2013 consumer demand Trend Report" pointed out that in the 2012 air conditioning industry concern netizens, attention can provide users with comfortable experience of air-conditioning performance of netizens accounted for 76%, And consumers ' average annual interest in air quality has risen by as much as 17.2% per cent in previous years. According to the center to make forecasts: 2013 The pursuit of comfort is still the first choice for air conditioning consumers, while the country will set off a people for the ambient air quality and indoor air quality concerns upsurge, which will lead to the outbreak of health market air-conditioning, "health" will become the 2013 air conditioning consumer concern hot word one. This prediction has now been confirmed, according to the first quarter of the report data show that the 2013-year quarter, the air conditioning function concerned about Internet users to buy the intention, the most concerned about the speed of air-conditioning functions, in addition to PM2.5, and more with the provision of comfort experience, health protection. Consumer focus is undoubtedly the consumer demand for products, throughout the development of China's air-conditioning industry, consumer demand has been playing an important role in driving the development of the industry. From the appearance to the function, from energy-saving to health, air-conditioning products in China not long time, has completed a series of innovation upgrades, and in this process, Haier has been walking in the forefront of the industry. The first quarter consumers focus on the focus on the appearance, function, quality and services four indicators, the relative balance of concern. The report shows that in the air-conditioning function concern index TOP10 brand, Haier air-conditioning function concern index to 1745 Championship, and compared with the second brand obvious advantages, and in the air-conditioning function of the proportion of netizens, Haier air-conditioning also to 16.1% of the proportion. In addition, in most of the country in the first quarter of serious air quality problems in the background, consumers for "PM2.5" also showed great concern, the data show that Haier industry pioneered the PM2.5 air-conditioning caused a lot of attention, the proportion of netizens to 23.4%, far larger than other air-conditioning brands. In addition, air conditioning quality is also the consumer in the purchase of air-conditioning reference to the important factors, "report" pointed out that the durability of air-conditioning, energy-saving, reliability, innovation, security, air-conditioning consumers are focused on the quality of content. With the rapid development of air-conditioning industry in recent years, consumers have diversified and personalized demand for products.is also moving towards new heights. And as China's air-conditioning industry "veteran" brand, Haier air-conditioning 28 years to create a quality miracle has been in the eyes of the user left an indelible mark. Survey shows that the Haier air conditioning to 18.5% of the Internet users pay attention to the proportion, to win the quality of attention to the championship, the user has become the quality of the "spokesperson." All along, Haier air-conditioning will grasp the user needs as a development thinking, influence, determine the trend of China's air-conditioning industry. Whether it is an endless stream of innovative features, or consistent, such as gold quality, Haier with the success of a successful lay their own in the air-conditioning industry leading position. Today in the information age, Haier will also grasp the new opportunities given by the times, in the future farther and further away.