Auto CEO Qingeo: from 1 to 10 first hold the DNA

Sina Science and technology news March 26 afternoon, by the entrepreneurial state-sponsored "Innovation China 2014 Spring Race Finals" today in Shanghai Jiading opened, Auto CEO Mr. Qingeo in this conference entitled "From 1 to 10 of the breakthrough" of the wonderful speech.

Qingeo that the most important thing for a business to continue to develop rapidly is three: the first is to keep your DNA; the second one needs first class execution; third, continuous innovation, create more possibilities for the enterprise.

The following is the record of Qin-zhi speech:

Thank you! Distinguished guests, IDG's bear and other investment industry guests, more have been walking in or about to walk on the entrepreneurial road friends, we are good noon! Thank you for innovating China, thank you for the opportunity to share with us. I actually do not know what to say, I put some things I think of a ppt, before speaking ppt, I share with you two points, 1th, or congratulate everyone, has been walking on the road to entrepreneurship. Because my past years, in our internet, probably only did such a thing, is auto do small results. Bears always say that you have a chance, the bear said 1993 years before starting to invest, until 2000 really began to pay. So, there is a chance to do, in the side to see never a chance.

2nd, I would like to tell a small story, that is, the story of Mandarin fish migration, to the sea in order to lay eggs is to follow the river upstream to a cradle, generally a shoal to produce children. Not every Mandarin fish can swim to the shallow talk, but only fish swim to the shoal to spawn mating opportunities. So I think the swim to shallow beach of Mandarin fish is a winner. In the process of watching this film, I suddenly realized that, in fact, the success of Mandarin fish and the end of the last half of the two-way to death of Mandarin carp is no different, that is, no difference. But some mandarin fish is close to success, some Mandarin fish success. But successful Mandarin fish have experienced a lot of hardships, once to swim up. Most mandarin fish do not eat when they migrate.

When Mandarin fish goes upstream, in the shallows, not all the currents are the same, some of the water will be slow, some of the water may be more urgent. I think we actually have these three reasons for entrepreneurship, the first is that all enterprises or all people are essentially the same, in fact, now, the so-called successful people on stage, with you no difference. IQ, ability, experience is no different, to say there is a little difference, may be experience. May do business for a long time, essentially there is no difference.

2nd, if you want to succeed, you must pay the price of ordinary people. You must make a great effort. We've heard many successful people speak of the bitterness of a man before his own. In all enterprises or small grades of people, they have in the past many years, must have paid the average person hard to pay the price, so only today. The third is in the entrepreneurial process, pay attention to the way the molecule, ways and means what good? is to let you reduce some of the costs. It will give you more chances to take a chance, because it's luck in the business process. Whether you find VC investment, like today to see the Arctic light, IDG, including the sitting angel investors and so on. A smart little one may change your luck.

For example, I think I have three characters in the back of my head, and the typesetting is different. One is the comment time, comment time is more clever, but it is the same exposure. Another is the efficient creative headquarters, because sitting in the back, you can not see the efficient creative headquarters word, but the comment time may be clear. This is my three experience.

We divide our business into three stages, most startups are 0 to 1, and you're looking for a business model, like a lot of gaming companies, but if your business model isn't as mature or as it was before, you need capital help. The second stage is 1 to 10 development phase, Auto is at this stage, we need to run fast, need to be in the competitors did not catch up when the gap opened.

How to realize the rapid development of enterprises? Our professional vocabulary is called growth, an enterprise needs to have sustained growth. Joining Auto from 07 to today nearly 7 years, we have summed up the actual growth of about 3 elements, the first need to have corporate DNA, at the beginning of the establishment of more to establish corporate DNA, to the rapid development phase, your business will grow rapidly. In this case, how can you keep corporate DNA? is a fast growing enterprise must face the challenge.

The second element is the first class execution, we may as a business, you say right or wrong can, we may think that strategy is unimportant, strategic implementation of the most important. So strategy has no use, want to implement strategy. You've been a startup entrepreneur, and you're sure to think about your business model and your company's entrepreneurial career. Can they make the business clear? If you don't know, you have to think about it. Do you devote your time and energy to the most important things? Have you ever thought about these things? There are times we can talk again, so we feel that the enterprise needs strategic execution, not strategy itself, so executive power is the most important.

The third is to insist on innovation, because an enterprise in China's current environment, to survive, we must adhere to innovation, but innovation in the different stages of development, positioning is not the same, such as the initial enterprise must do user innovation, business model innovation, Service mode innovation. Because most of our corporate management experience is the world's top 500, or foreign companies. This development experience does not actually apply to us. Because those 500 strong enterprise 100 years and we are the same. From that, to learn how we manage, how to control the growth of enterprises and our internal balance.

How does auto develop his own growth force? 2008 We almost, 2013 became the No.1 of China's automobile network. The words "Believe in yourself, believe in your partner" is what we put together in the second half of the 2013 years. These four lines appear to be plain, without any wisdom, as we say strategy is unimportant, and strategy execution is the most important. For example, make the right choice, do not make easy choice. Entrepreneurs here, you talk to VC when you cheat him or not to fool him? You don't cheat him, you may not get the money, you fool him, you're lying. Everyone should have their own ideas and opinions, do not insist on everyone, the key is to say, you have to do the right choice, do not make easy choices. Most of the time, in the face of any choice, most people know what the right choice is, but they often make easy choices. I think Mandarin fish that swims to the shallows is the right choice rather than the easy one.

2nd, the first-class execution force guarantees auto steady progress. As a car media, we have professional content in the professional content update, auto from the construction to today, has been insisting on a few, one 8:30 update. 3rd, test drive report not overnight. Do not underestimate the 8:30 update, this is very difficult, one day about 200 original articles, these original articles are edited in the morning, noon, Evening finished, uploaded. That is, responsible for the update of the staff, need to post upload and update before the review of each article about the situation, topic and quality. If you think that the majority of these 200 articles were submitted eight o'clock the previous night, that means the employee would have to finish the 200 articles at eight o'clock to 2nd in the morning the night before. Why is it possible to finish the 8:30 update? We have to ensure that a large number of commuters in China, the morning into the office to open the computer for a moment to read the article is updated. It's easy, but it's hard to do. A person to do such a thing every day, obviously a person does not come down, need a team to do. This team, some people like American cars some people like Japanese cars, and some like German cars. Each editor has a different taste and the team is in a mess. So it's very difficult for the team to have a common standard of judgment as a group. We have been doing it for two years or so, and probably understand a way to keep it going. There are a lot of places for a business to do well.

3rd, continuous innovation. Maybe we found three different innovation points and share with you, in fact, when we just built a station, a creative point is that we have a structure made of the website. In fact, a car, such as BMW three-line, is a website, we have three BMW articles, BMW has three series of forums, Word-of-mouth. What advantage does this structure give to the car bracket in 2005-2007 years? Our production mode is more advanced, our article can automatically release automatic crawl. So 10 of us can do 30 of people. By the year 2010, 2011 years or so, we are aware of the changes in the Internet. So we're putting in a lot of apps, so that's not good enough. The third is with the Chinese users, through the Internet to buy goods have been most of the electric business enterprise education, habits have been cultivated, I think a long process, I believe that this day will come, and buy a car and buy a mobile phone essentially no difference.

So an enterprise to continue rapid development, in the 1 to 10 stage, we feel that the most important is the above three points. The first is to keep your DNA; the second one needs first class execution; third, continuous innovation, create more possibilities for the enterprise.

Along the way, we also received a lot of cold, supercilious, cynical, I believe that the entrepreneurs here, some of the experience will be a setback, I think nothing. But when people don't understand you, you are close to success. Because in the future, others will find that he wants to learn you can not learn, in the end can't stop chasing. We believe that the reality is very good, the future will be better. Although we are one step ahead in the industry competition, but want to truly become a business, an industry inside, there is an overwhelming advantage of the enterprise, we have a long way to go, many difficulties to overcome, many challenges to face, so we think the game continues. We will wait and see, I hope you pay attention to our growth, at the same time we will as a member of the Internet, attention to your entrepreneurial friends, your business growth, thank you!