Auto CEO Qingeo: How does a start-up company keep growing?

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Qingeo said that the growth of enterprises will experience from 0 to 1 need to find funds, looking for business model of the initial stage, and then from 1 to 10, "Auto is at this stage, we need to run fast, need to be in the competitors do not catch up when the gap opened." ”

So how to keep the company growing, from 0 to 10 of the core point is what? Qin felt that the development of enterprises to a certain stage, its growth needs to be in place three elements: in the early days of the establishment of more to establish corporate DNA, to the rapid development phase, the business will grow rapidly, in this case, " Maintaining corporate DNA is a challenge that a fast growing enterprise must face. ”

The second factor is first-class executive power, Qingeo said, the enterprise strategy is not important, "the implementation of the strategy is the most important." "Auto from the construction to today, has been adhering to a few strong implementation principles." One is to do the content update every 8:30, to ensure that a large number of office workers in China, in the morning to open the computer in the moment to see the updated article more; In addition, they also set up in the implementation of a test drive report not overnight principle. Auto one day about 200 articles of the original article, for the editing is a very big pressure. Qingeo says these things look simple, but it's really hard to do. But it is also because of strong executive power, so that they feel a company to bring about the growth.

The third is the ability to continue to innovate, he believes that enterprises in China's current environment to survive, we must insist on innovation, "just innovation in different stages of development of enterprises, positioning is not the same, such as the initial stage of enterprise must do user innovation, business model innovation, Service mode innovation." "Qingeo said, auto just built a station, a creative point is to BMW and other automotive brands to make a website structure, which has the exclusive forum, Word-of-mouth, such a structure in 2005 to 2007 brought the advantage is that it's more advanced production methods, its article can automatically release automatic capture. "So we're 10 people who can do 30 of people." By the year 2010, 2011 years or so, we are aware of the changes brought about by the Internet. So we have launched a lot of applications. ”

Qingeo said, auto all the way through a lot of setbacks, encountered a cold, supercilious, cynical, "but once the development of others can not understand you, you are very close to success." Because in the future, others will find that he wants to learn you can not learn, in the end can't stop chasing. "(Xiahong)