Auto combined three provinces push O2O car

Absrtact: After last year, 11 of the National Automobile Electric power supplier test water, auto to billion power network revealed that this April 15 in Guangdong, Jiangsu, Shandong three provinces again to carry out small-scale online car-buying activities, Auto said that this year in the automotive electric business side

After last year's 11 national car-electric dealers tested the water, auto to billion power network revealed that the April 15 of this year in Guangdong, Jiangsu, Shandong province again small-scale online car-buying activities, Auto said, this year in the automotive electric business will adopt a small step jogging way, tamping the foundation, Gradually promote the realization of the normal target of automobile electric dealer.

This activity is mainly through the online booking, the way to lift the car. Prior to this, users can send the intention to purchase the amount of money, to participate in the activities of the dealer shop after bargaining to show the car code, dealers will be in the bargain on the basis of a reduction voucher corresponding to car money.

The scope of this activity is limited to Shandong, Jiangsu, Guangdong Three provinces, manufacturers, distributors to participate. And the user in the online order, you can directly under the local line to lift the car.

However, such a O2O model can not fully meet the needs of online users, some users will probably face the city does not have a very favorite model, and choose to buy a car.

On the theme page of the car-buying festival, the Volkswagen, Honda, Skoda, Peugeot, Geely Global Eagle, Emperor Hao, Jianghuai, Guilly Enlen and other automotive brands participate.

It is understood that last November Auto has combined with a number of auto manufacturers to spend tens of millions of to create a crazy car purchase festival, the completion of the order limit of more than 2.64 billion yuan.

In fact, automobile electric business is one of the typical cases of O2O mode, however, in summing up last year's double 11 car-buying festival, auto that, through activities to understand the automotive electric business platform in the overall operation of some loopholes, such as online information asymmetry, leading to the lack of inventory of consumers to lift cars and other issues.

But at the same time, the result of the accident also let auto feel, the domestic network user's online buying car enthusiasm is great, last year from the line to the line to pull the car turnover rate of more than 80%, Auto said, this is also want to turn the car electric business to become a normalization of an important reason.