Auto industry warmer than expected auto stock spring still

The Xu Shao auto industry has warmed more quickly than expected, and auto stocks have also exceeded expectations.　　Since the rebound, Dongfeng Motor has been the biggest increase of nearly 100%, Shanghai auto More than 200%, Changfeng car more than 200% ... Why car stocks have risen far beyond the market?　　What happened to the Chinese auto market? Look at a set of data first. China Auto Industry Association, the latest statistics show that April, China's auto production and sales of more than 1.15 million vehicles, both once again create a record monthly sales record, the cumulative sales growth of 9%.　　Among them, the car sales 591,500, year-on-year growth 33.04%;SUV Model Sales 48,400 units, an increase of 22.55%, minibus sales 171,600, the year-on-year increase of 70.66%.　　The surge in sales has been boosted by a boom in sales of auto companies, behind a warm set of data. This April, the domestic automobile market is unusually hot, 10 car manufacturers have 7 months of sales innovation record. Among them, accounted for 52% of total car sales of small displacement vehicle production and sales continue to maintain growth, the high-end sedan appears to be warmer, the decline of commercial vehicles further narrowing, the automotive industry as a whole warmer. Taking Dongfeng Nissan as an example, the latest data from the Federation show that the April Dongfeng Nissan sales volume of 43891 units, the year-on-year growth of up to 59%, refreshing the company since its inception one-month sales record. January-April, Dongfeng Nissan Cumulative sales of 139724 units, the annual completion rate in the mainstream passenger car companies in the forefront. According to the current development trend, Dongfeng Nissan this year is very likely to complete the annual sales target of 388,000 units. Throughout April, Dongfeng Nissan's half of the car sales were at record highs. Among them, the new listing on the April 8 in the three-week-long sales volume of 7759 units, orders over million; the new nature in March to create a single monthly sales record of 8186 units, the April to climb new highs, to 9003 units sold to the Chinese market since the highest record, and stabilize the high-end car sales top three　　, with more than 8,318 of the performance of 8 consecutive months to sit tight hatchback car sales champion, intermediate car classic Tiida Offensive, April sales volume of more than 13,968 vehicles, Xiao Ke and qi June sales stable in a rise, continue to maintain a strong momentum. According to the quarterly report of the listed companies, the profit level of the main business of the automobile industry increased significantly in the 1 quarter of 2009.　　Most of the vehicle-listed companies in the sales revenue in the 4 quarter of 2008, a significant increase in sales gross profit margin significantly increased, operating cash flow situation significantly improved. Car market in the future still have stamina April, China's auto production and sales record is again refreshed.　　This achievement, not only with the state to stimulate domestic demand, the continuous introduction of small car purchase tax halved, "car to the countryside" and other policies, but also with some car manufacturers market reaction speed. On the one hand, the already launched economic stimulus plan and the auto industry revitalization plan, promoting the auto industry revitalization and recovery, benefiting from car purchase tax concessions of the models have been continuously4 months showed steady growth; on the other hand, since the implementation of the policy of "automobile to the countryside", some automobile manufacturers have carried out a series of changes and adjustments in the marketing system according to the changes of market and policy. For example, Dongfeng Nissan in the country's first pilot trial of the regional system management, and the national Sales system adjustment, sales system adjustment completed, Dongfeng Nissan Whole product Force, marketing force, service strength and other overall strength further apparent. Industry experts believe that marketing innovation has become a key factor in the success of the market competition.　　Only by adopting differentiated competition can the lasting appeal of products be formed. Huangyong, chief expert of China Automotive Technology Research Center, said that the more than 10 measures to expand vehicle consumption proposed by the auto industry revitalization plan are currently implemented only by car purchase tax reduction and two vehicles in the countryside. With the gradual introduction of more than 10 measures such as speeding up the renewal of old cars and abolishing the hiding of cars, the domestic automobile consumption environment will be further improved and consumer confidence will be further enhanced. Shi Jianhua, Deputy Secretary-General of China's Automobile Industry Association, said 2009 auto sales will break 10 million vehicles to 10.2 million vehicles, up about 8%. China's next major strategic choice for the auto industry is to implement the new Energy vehicle strategy, vigorously promote the use of energy-saving and new energy vehicles, and promote the restructuring of the automobile industry and the upgrading of industrial technology. There are signs that the spring of auto stocks is not over, and new energy vehicles are expected to become a powerhouse in the future.