Auto is actually not cattle, the main other site is too lazy

Auto listed, and the market value of up to 3 billion U.S. dollars, broken down a lot of vertical website glasses. For a while, the network was talking about auto, many vertical web site boss asked me: "Qin Gang, you began to do vertical web site in 99 years, Pacific, Pacific Car network, 39 health nets and other industries in the vertical site, you have the most say, how do you see Auto listing, Why are auto so bull? "

Oh, how do I see auto?

My point is: not auto too cow, but other car website is too lazy, auto and not their own say so invincible. Why do you say that? Then look at the car site is lazy where it.

I'm too lazy to move my brain.

China's car vertical web site operators are extremely lazy to brain, don't believe you look at auto, easy car NET, Pacific automobile net this top 3 car website's homepage, basically all grow almost the same, if you put them 3 station at the same time open, the mouse pulls a bit down a pull, see these website's logo time, It is estimated that few people can really know whether they are in auto, an easy car or a Pacific car network.

(Above 3 homepage screenshot, you know which is auto, which is the Pacific Automobile Net, which is the easy car net?)

The most ridiculous thing is that almost all the home page of the car has a small car icon to do navigation, it is estimated that few people know why? If I tell you the answer, I reckon it will laugh. I remember 2001 when I was doing Pacific editor-in-chief, when Pacific to the home page, then a female colleague (she was completely ignorant of the computer) put forward a creative said: "said the navigation bar can put the icon ah, so netizens will be at a glance, it is easy to find the mouse, keyboard and so on." "At that time we thought it was a good idea, adopted, after the launch is very good, because the computer parts at a glance, the user will find their own things."

When the Pacific Motor Network was launched in 2001, art directly with Pacific template to design the home page, the computer parts icon directly replaced the car, then feel like a bit strange, because a bunch of small car icon, in fact, is to interfere with the user vision, but the Pacific boss like, also do not bother to change on there. As a result, all the car sites are directly copy this idea, all put a bunch of small car icons, in fact, until now this is very disturbing to users.

(Do not believe, you can in this pile of icons do not read text, look at the icon to know which is a medium-sized car, which is a medium and large car?)

Because lazy brain, so will not think how to innovate, how to improve every detail to attract users, so how can you compete to surpass others?

Two, lazy to learn

Website traffic for each vertical site is the most important, if from the PC side, each vertical web site traffic sources are few: Search engine, good 123 of the Web site, users enter the domain name. Most of these vertical sites estimate that more than 50% of traffic comes from search engines.

When I was doing the IT World Network in 2004, traffic has been on not to go, I find methods everywhere, and later on the Donews to see Tong an article: "Large Web site SEO tipping point", was his point of view to shock, immediately find Tong, gave him more than 100,000 consulting fees, Then he probably gave us a less than 500 words of advice, according to this suggestion we optimized the IT world network of about 200,000 keywords page, within 3 months, the site traffic increased by more than 30 times.

I used this method in 07 when I was in the 39 Health net. 3 months to help 39 health network quickly generate about 1 million of health, hospital, doctor and other key words page, less than a year 39 health net by a probably only about 100,000 IP sex content station into a traffic million IP health portal station, Did not spend a dime in Baidu. Now 39 health nets more than 70% of the flow or from Baidu, Baidu has not received 39 health Net a dime, Baidu also thanks to my contribution to them so many original pages, hehe.

Said so much, in fact not to blow their own more powerful, but really do vertical website, especially the car site of the big guys, you have a few people know what is SEO? Several people know this article "large-scale website seo tipping point"? If not, I suggest you move up, the car site SEO is too bad, There are plenty of opportunities to do SEO, do not have to give Baidu a dime, Baidu free flow to you sent over.

Oh, yes, health website is so, 39 health net since I 2012 because of Immigration Canada sold 39 shares exit, SEO also rotten, other health site to study how to SEO it, a lot of free traffic, such as you Rob, if you do not know can ask me, hehe.

Third, do not bother to contact users

Auto Web site content to do the best is the car database and car forum, Lee wanted to say that these content is good, because they are from the user's point of view to do the products. I very much agree with him: Do the website must be from the user point of view, rather than you to an MBA, learned some strategic theory to know how to do the site. But how to do from the user point of view to do the website, my view is must contact the user, the real face-to-face contact user.

I remember 1999 do Pacific, I was a computer idiot, what do not understand, then I asked a big brother how to do ah? Eldest brother Said Don't ask me, to the Pacific computer city to ask everyone to buy a computer, if they want to Pacific, want to see what? I stood at every stall in the Pacific, I almost asked hundreds of people who want to buy a computer, what do you want to see on the Internet? I remember very clearly, almost all people told me, want to see the price of various computer parts, because 99 years when the computer price is almost opaque, the price of each file is different, a DIY desktop price may be in the gap of 3000 yuan, All buyers feel that the price of the computer is opaque and gullible. With this survey results, I immediately improved the computer quotes this channel in Pacific, soon Pacific because the computer quotes this channel, the first computer portal to become China, one more than the most fire Tenkine, estimated Tenkine now do not know where to lose, hehe.

If other car sites want to be able to do better, it is recommended that top executives go to each car 4S shop personally, for a few months, ask users where their pain point, a few months later, should soon have new ideas, maybe you can find a pain point is auto did not find, probably because this can surpass them, hehe. Do not tell me that the car users do not have the pain point, I know one, the next time to write a detailed discussion of the article, the pain point is also I asked countless users to get.

Four, lazy professional

Auto gives the user the feeling is very professional, other bus station sometimes feel not so professional, but ask the user where is not professional, also can not say. In fact, it is very simple, you go to see Auto home, and then look at the Pacific home to know. See no, Auto home no beauty map, the Pacific Car Network a lot of beautiful pictures, simple is this difference, you Pacific is not professional.

have done the website editors know, the website editor really tired, every day wants the original content, but also must reprint, also has to do the topic, the most important still has the flow examination, the flow rate slightly drops, this month bonus did not have. How to do, clever editor found a secret, as long as the beautiful figure, especially the dew point, a big wave of beauty, PV must be high, the original all users are very thirsty. So to do the professional content of the editor every month, and not the money is not honest, often make a beautiful picture of the bonus not only high, not tired, of course, not tired, you do beauty map and I evaluate a car who spent more time? So bad money expelled good currency, vertical site beauty map, Edge article more and more, How do you make users feel that you are professional and unprofessional? How do you affect users? Lazy Professional, let you lose a lot of real car users, all day come to you here to see beautiful pictures of cock silk can afford to buy a car?

V. Lazy to follow up the new technology

Micro-letter estimates that every Chinese netizens are using it, every vertical web site of the big guys are drooling over how to put the micro-letter users grasp it. But there are really a few car website's micro-letter public number to do it, I write the article this will be 2013 December 14, I read the auto public number, the last update time is November 12, 2013. The last update of the Pacific Network's micro-public number is November 21, 2013. Easy Car Network Quote public number Last updated time is November 15, 2013 (also car quotes, 1 months ago the price bar, the car on the price does not change, hehe). From each bus station's micro-credit update time to know how much they do not pay attention to micro-trust users, not to mention the real research good micro-letter, combined with the content of their website, do a good job of a powerful micro-letter public number.

If I were a car site now, I will immediately organize a team of people, combined with their own website database and content, one months to make a best micro-letter car public number, so that users can use micro-letter to achieve auto on the site all the features, but also combined with the characteristics of smartphones, Then take advantage of everyone did not respond to the time, the car micro-letter public number quickly bigger, so soon you are the car micro-letter public number first, then auto still do not know how to worry about it. Lazy to follow the new technology, the trend, so many vertical sites have lost many of the chance of reverse attack, lost the opportunity to do the boss, of course, if you see me this article may catch this opportunity, remember that you are not to work for micro-letter, casually get a public number of flicker micro-letter, you are to let micro-letter to you work, to help you achieve the car micro-letter public number first.

Just at one point you do it first, you have a chance to make a comeback, your entire vertical site may be the first. Pacific, the Pacific Car network, 39 health nets at that time at a very small point to do the first, and then quickly the entire site to do the first, of course, now they are also others, this is the brutal vertical site, I wish you good luck!