Auto Lee thought: Win the idea, win the team

My name is Li, usually like to play in micro-blog Junior amateur hand and small angry youth, life like and a few fixed friends talk about cars, blow blow, never talk about any work and business. This will inevitably let others think of me as a know-it-all, walked the dog-luck guy. That's for sure, son. Ignorance is really an award, since think that love to learn, what hot on a go, through a large collection of information and visit the entrepreneurial team, the hot things to study a clear, but also often realize that point methodology used in auto and their investment in the entrepreneurial team, small harvest.

Recently saw a lot of new entrepreneurs, the level of self marketing is quite remarkable, the product still mood, it has been like a master to teach all the experience, I really do not have the ability. Since no such ability, also can't imposes, I like a friend chat, and you talk about auto These years how I think, and how to do. After 60% of the content is done before the thought, and 40% is lucky hindsight summed up.

First, win the concept of winning the team

What I really care about is winning or losing (so be sure to be serious), this is the most fundamental idea that I founded auto. As an entrepreneur, my mission is to take the team to win (rather than brush the sense of existence and feelings), nothing more important than this. Win, to win the objective, must not deceive themselves, what I write a good article is to win, this is my high school to do a personal site when SB thought, not the most people to see, I write again good is self-deception, amuse themselves. Big to income to win, profit to win, users to win, efficiency to win, small to an article, a forum to win, from top to bottom, from the bottom up, to build a win concept. Everyone in the team is to win the mentality, do not have to talk every day, because everyone will win to motivate themselves, do not need to coax, self-driven is inevitable.

Building a team is the same, we do not need a dream team, we need a team to win, who can help us win, I go to find who. I am good at user and content management, so my first partner 樊铮 is to do technology, CEO Qingeo is to do management, vice president of finance tie is PricewaterhouseCoopers, sales Vice President Doong is operating advertising company, so from 2005 to 2007, plus I brought up to do the user and content of the team, Bian led the HR team, a good team to build up. The core management teams I've found are good at what I'm not good at, not even independently. In fact, as early as 2007, Auto already has a fully complementary team in the field of automotive website, but the ability of the team becomes the result, it will take a long time to test.

Second, the establishment of corporate values

Auto's corporate culture was established in 2007, which was established after the good team was established. Catch up with the rapid development of the automobile industry, auto development speed far more than our own imagination, high-speed development at the same time, everyone is full of sense of crisis. Qin was pulled at that time to read two books: "From excellent to excellent" and "the foundation of Evergreen." We just follow the way inside to build corporate culture.

To put it simply, we are able to develop rapidly to this day (2007). The intrinsic reason for losing the external cause is our values. This value has persisted from 2007 to today.

Principle: Put the interests of consumers first. Choose: Do the right thing instead of the easy thing. Action: Do 60 points first, then do 100 points. These three articles are plain.

I remember a fragment of the time when a co-worker wrote a reason on the blackboard: You can work with people you like. My point is: do not need to like, as long as I work with the people do not hate it. Qingeo's point is: As long as he is strong, I can work with people I don't like. This one doesn't appear in values.

Iii. who is responsible for the decision

Who is responsible for making decisions, this is my best management model as a lazy person.

For example, in charge of the entire media business of the Korean road, the fourth quarter of each year, I and Han Lu (and the director of Han Lu's direct management) need to reach a consensus on the key directions and goals for the coming year (and express them in a way that anyone can understand and understand, thus dramatically reducing the cost of communication), and then up to the annual financial budget, Staff budget, small to a post, an article, he and the team have 100% of decision-making power and responsibility. As for myself, I have also succeeded in retaining two powers: the right to suggest (most of which is dismissed by the team mercilessly) and the veto (only three times a year).

I easily do not use the veto, the use of the time they are not depressed, because this is a good deal in advance (so, a lot of customer friends do not look for me, I do not give you face, but I really do not have this power).

Who is responsible for the decision, the result is difficult to imagine good. Han Road will increase its own price to buy a car, but he and the team to do business budget time, spent every money is studied very fine, than spend their own money more than the province. So whether it's the cost of the budget, or the people's budget, as well as the equipment budget, I say the most is that this money enough? Need to add more? The answer is often: we have thought it over, enough! It's a fucking lucky thing to be doing business with such a group of people---.

As for performance, the goal of the year, the team's efforts and executive power has been to let the peer nausea. This disgusting, I think is absolutely commendatory.

Iv. do subtraction, choose the direction

In addition to the issues of principle and morality, I rarely make a fuss of the team. Because I am a lazy person, so the most I do is not to add to the team, but with the team to do subtraction. Because the team is very hard, so they want in every area, each link to win, so often will pressure to their own many things, alone to see everything is very valuable, but limited energy, the actual implementation of the past and willing to, the more efforts, the more contrary. At this time, the Lazy man Lee appeared.

I have three kinds of angles to see the team: One is the team, the second is the team, the third is the user. I'll take the team and comb through all the things (or methods) first let them list what they are doing in a team perspective, and then take them in the order of priority in terms of the team and the user, leaving behind the most important things that are less than or equal to three.

Choose the direction is similar method, ask oneself a few questions: 1, this market and demand big? 2, in the end is not just need? 3, in the end is not just need? 4, in the end is not just need? 5. Can we do the first? If the answer to all five questions is Yes, act now.

More and more people in the team have mastered the ability to do subtraction (to be a fool of addition) and to choose a direction (more important than effort), as for the outcome of the change, the discussion is no longer the goal has not been achieved, but every month said: My goal this month is set low. As for the direction of the problem, whether it is the owner of Word-of-mouth, owner Price, the Forum PC technology staff to move and so on, so the results are very NB of the directional choice, are team members to make their own.

Five, study hard, visit every day

Because of the team to force, I am a lazy person every day only to their own arrangements for a few things, I still cut the meeting of the master, dispensable regular meeting will be cut off. In this way, I have a lot of time, what to do?

I really do not like school, but I am an information control. Every day, I feel uncomfortable if I don't have four or five hours for browsing and reading. I browse and read a wide range of domestic and foreign automotive, science and technology, the Internet, entrepreneurship, finance, real estate, entertainment gossip, game consoles, social news, people events, I will basically see. If I find very valuable information, I will delve into it. For example, in the past six months, I am very interested in three fields: electric cars, Internet finance, O2O. In addition to the use of such products, a large number of information on the collection of various reports, I will also communicate with these entrepreneurs, the third quarter of this year saw three types of entrepreneurial team not less than 30, communication frequency not less than 60 times, learned countless new things, really standing on the shoulders of giants AH. So, you ask me about the different types of Peer-to-peer loan Company's bad debt rate, lead-acid batteries and ternary lithium batteries The recent cost, I can tell you exactly. Not because of so much NB, but I really like, because I am information control.

Every once in a while, when the time is ripe, I will be this kind of information summed up into my understanding, in a simple and understandable way and the team to communicate, so that the team in the hard work, but also with the external trend of synchronization, but also facilitate their own business optimization, or even revolution.

I also have a hobby, is to visit auto, in the company with PC access, outside with mobile phone app and M access, in the toilet and bed with the ipad access, reading articles, watching video, see pictures, check prices, Bubble forum, see daughter-in-law when models ...

Above, is my auto management and work of the main line. Write this is to blow the cool, do personal marketing, let you know what Li has been doing.

It's not worth studying if you look interesting.