Auto O2O Push "home of Car"

Absrtact: January 12 News, Auto recently announced the launch of the automotive Service market O2O platform car home. At present, the product is mainly aimed at the Beijing market, will be extended to the country. Car owners through the Home app or Web site can get auto beauty maintenance services,

January 12 News, Auto recently announced the launch of the automotive Service market O2O platform "car home." At present, the product is mainly aimed at the Beijing market, will be extended to the country. Car owners through the Home app or Web site can get car beauty maintenance services, including car wash, small maintenance, large maintenance, sheet metal painting, such as more than 10 fine classification service information, and then online prepaid purchase of packaged services, and then to provide the service offline merchants to obtain services.

Auto CEO Qingeo said that the future of the car home app one of the role is to help stores expand the range of activities, a wide range of stores can send technicians to provide on-site maintenance services, it can create output value than simple door-to-door maintenance company 10 times times larger. In the past, the store has no brand, will not play online sales, it even has the ability to do door-to-door maintenance, but do not know how to tell the owner, the owner also can not think of stores to provide on-site maintenance. and the on-site maintenance due to tools, venues, accessories and other reasons can not provide deep repair business, stores could do.

At present, the home of the car in Beijing with nearly 500 4S stores, repair shop, beauty decoration shops and the replacement of tire service providers to reach a cooperative agreement, the online merchant login merchant version of the client, the service package to do a good job, set the price, submitted to the car home backstage, through the audit will be placed in accordance with the type of service on the page owners choose. The reason to let car owners prepaid, is to improve to the shop rate, protect the interests and enthusiasm of merchants. When the owner gets the service, the home of the car will not immediately put the money to the merchant account, which is to ensure the quality of the service to the owner. A car-raising house takes a certain percentage of the services sold by the Merchant as a commission.

"Auto is like a mirror between dealers, tell them how peers do, good bad is what kind of, hope that through these references to make the industry better." "When it comes to the value of the industry, Qingeo says, if we can't create value in this industry, our business won't last long, so we're not worried about changes in revenue and profits in the short term." ”

In the O2O service, how to control the quality of service provided by the offline partners is a difficult problem. Car home to take a prior audit system, there is a special line under the team before signing a detailed inspection service providers, mainly to inspect the technical level of technicians and accessories to obtain qualifications. The owner of the car Wang Yunyang said that the car home only to do the platform, will not intervene in the supply of accessories, "Too deep water, the supply chain is too complex." As a platform, the home of the car is also with the door-to-door maintenance company to increase the diversity of service items, the latter value is the home of the huge online traffic resources.

In addition, Qingeo also mentions the value of auto, and said, "with our 500 4S Shop survey results, suppose a 4S store sold 100 cars a month, of which 25 are directly through the Internet to bring sales leads to the conversion, in the 25 vehicles inside auto accounted for 15 vehicles." ”

Relying on auto huge traffic flow, the cost of the home from the line is very low. At the same time, auto brand endorsement so that the home car owners and merchants have a good reputation, and the cost of both transactions are relatively lower than the same platform. The home of a car another very important advantage is that the owner of the new car on the auto platform is turned into a car-raising user who can be called the best quality user.

Finally, Qingeo said, the automotive industry's foundation, from the Ford built T-car, has been in the forefront of technology and management innovation, the automotive market for the future of the Internet is very promising.