Auto OBD business is now facing embarrassment

1, who has fled OBD, founder of the car, Meng just said:

Car OBD began to become active in 2012, and a considerable number of enterprises into the industry, but after several years of development, the success of almost zero. Everyone who has just come into contact with OBD is fascinated by his concepts and data, thinking that this is the golden key to open the door to the Internet, and then, as time goes on, the problem of understanding it begins to leak out. Due to the protection of the depot, the valuable data obtained through the OBD standard protocol are very few, and more data are useless, if want to obtain more car data that will be illegal to break the agreement, however this produces another problem to crack data is a work of great effort, Need each car brand or even each model to do development. Even getting the data has taken a lot of legal risk.

In the market business problems are more, the initial time everyone to sell equipment in the form of sales to the owner, however, the owner of the car fault diagnosis is not a cold, after all, the automobile fault is not happening every day, it is difficult to become a strong willingness to purchase. Later, we began to target the telecom operators, insurance companies, 4S Shop Group and other large customers for their customized products. Although in some of these enterprises have a certain income, but at best is the upgrade version of GPS locator, mainly used or location service data, and OBD part of the value did not play out, and large customers to the product's ability to pay is not as easy as imagined.

OBD embarrassed the development of a few years continued to have someone enter also exit. There is no denying that the future must be the key to open the car entrance, but is not your food is not necessarily, because the person with the key must be the depot! At the same time, I also believe that the future depot will also take an open strategy, but will not be in the form of OBD to provide data, and more likely to be the provision of APIs. We've seen some of the shadows in Ford.

2, the founder of OBD, who was not going to touch the car from the start Lei said:

With OBD manufacturers have contacted a lot, but also received a few gifts, but has not been used. Although the concept of a lot of data, cloud, and so on is instilled, the question that often comes up is, what can OBD bring to the driver? At present, most OBD use the public agreement, mainly provides the condition data. But this looks like a lot of people are not interested, usually even the dashboard is simply look at, the driving computer many settings do not know what it is. Robbery, Alarm? Life Circle This thing is very small probability, as if there is no need to move the phone, to buy also buy a simple vibration alarm is good. These are probably the biggest challenges facing OBD today, as a C-end product, lack of c requirements, and a lack of C services. Other installation thresholds and so on are only the second problem. If you have a just need, the user will be chasing you run.

The recent chance to contact several high-end OBD manufacturers, they have to upgrade the realm of OBD (directly using the Car Depot private agreement, but it seems not authorized), which made me a cold sweat. To know that the original through the OBD interface can do so many things, but also remote 7*24 hours can be manipulated. such as switch windows, doors such as small control, also such as the start-up car such a large control. That means you can almost control your car by OBD. The only word that came out of my mind was "hijack!" Really is stunned, I installed a OBD, originally just want to watch data, the results into a portal big open. Some people say that many examples of remote vehicle management, Tesla, OnStar can ah! But the problem is, I need to know who I give this authority to, who is responsible for security, the other side is not able to bear the relevant joint and several responsibilities. After thinking and thinking, I can only say, drawer OBD, you still have a good sleep, no matter what you can do now, the key I do not know what else you can do. I have a remote control for my car, and I don't know how many people master the Remote control button, which is too disproportionate to the user's risk and reward. Not to mention, the installation of OBD in the eyes of the whole plant is modified behavior, will lead to the removal of insurance. It has been rumored that part of the whole depot has planned to close the OBD to circumvent the intrusion of the vehicle system.

Is OBD really useless? Of course not. Find the right direction, and OBD will be worth it. There are still a large number of businesses need OBD products, such as car rental. The leasing company has the full power to carry out more complete and accurate monitoring of the vehicle through OBD. Another example is a car mortgage, since you put the car mortgage by someone else, the other people give you the last "fetters" is also justified.
Generally speaking, OBD is a good thing, but do not be misled by the Internet thinking, will be big data, cloud services. No user needs of the C-end products are lack of support, no scale will not have large data, but also the bargaining power. 2 b business may be a good way for third-party OBD vendors. Of course, OBD also has a variable is the whole depot intervention, perhaps the whole plant itself produced OBD, can change the chain of many security mechanism problems.

3, want to be in the car in the control screen to dig OBD C-side just need the wisdom song Chairman Di Shuo said:

Simply doing OBD boxes can collect data, but the user experience does not form a complete closed loop. Displaying some cold data on a mobile phone makes it hard for users to produce viscosity, and the number stack doesn't make any sense to users. Take fuel consumption as an example, show how many kilometers of oil in the tank can run, more practical than the cold number of the remaining oil.

Ordinary OBD box Doorsill is too low, easy to be replaced, not easy to make scale. There is no technical threshold, Shenzhen has too many basic OBD hardware production plant, Taobao also has a variety of products. Users buy back can be installed at will, more than a lot of dishonest shop will be the user has OBD secretly replaced, which makes the data is indiscriminately replicated and spread, there are privacy issues.

Light has data, there is no effective model, the value of data can not be reflected, resulting in difficult to become. Through a good data model can know the user's driving habits and driving experience, these data and users are closely related. Most OBD entrepreneur domain knowledge is not enough, good model also needs many other aspects of data aid, not pure OBD data display. The form of data presentation is on the one hand, complementary to product logic and interactive experience is another level, all of which require a suitable carrier. I think the best bearer is this screen in the middle control position. We might as well wait and see how the song will OBD integrated into the car terminal.