Automated Warehouse: 25 minutes to ship

"Billion Power network news" a few days ago, the domineering Liu by the media poked a soft rib: five major logistics center cost gap of 5 billion yuan, has been known for large investment in warehousing and logistics, is referred to only the individual warehouse for alteration or expansion.

And the size of the son of Suning easy to purchase at this time is the integration of the group logistics resources, claiming that the future of large goods built 92 warehouses, the national build 120 points, covering the radius of 150 kilometers, delivery time shortened to half a day, a daily to meet the sales size of 1 billion.

Some peers also say they want to build automated warehousing, but at the moment it belongs to wool. and Suning easy to buy Nanjing Yuhua fully automated warehouse The entire warehouse phase has been built 180,000 square meters, two period to continue to build 130,000 square meters. "Suning Tesco Market Management Center, Deputy director of the Min on Weibo made a metaphor when the guerrillas met the regular army.

Automated Warehouse: 25 minutes to ship

The scene of the foundation-laying ceremony of Suning Tesco headquarters was big and was said to be rich and deep. and Suning easy to buy their own people said, Suning is always the first to do after talking, the current domestic electricity quotient, if not an excellent Amazon, only suning easy to purchase from the building Automation warehouse, but not outside the big mouth shouting.

"After the order is transferred to Nanjing Yuhua fully automated warehouse system, the 25-minute package will be available." "Suning Appliance (002024, share bar) Service headquarters executive vice President Taokinghai said, the entire Nanjing Yuhua Automation warehouse Only 200 people, two shifts, as long as do sweep code plus a little handling on the line.

Suning easy to purchase Nanjing Automation warehouse

A department store to measure the quality of three standards: shipments, the number of goods, shipping speed. "Nanjing Yuhua automation warehouse daily maximum shipments up to 100,000 single, Suning easy to buy three days to promote four times times sales growth, but the automated warehouse did not add a staff." "Suning easy to purchase automated warehouse information related to the director Chen Xudong revealed."

The reason is so efficient, because Yuhua automation warehouse is entirely mechanical operation: after the goods into the warehouse first shelves, shelves a total of three steps, first unloading on the platform, and then on the plate, and then the system to indicate what position, in accordance with the area shelves to small positions; After the system confirms the success The pickers in different work areas receive different tasks at the handheld terminal, determine the optimal line according to the task, select the goods and then go back to the original point and proceed to the next picking task; After all the selection is completed, the goods are automatically packaged in the customer's packing area, which is automatically packed from the sorting line to

Because of the high degree of mechanization, there is not much physical work in the warehouse. Yuhua Automated warehouse employees have a common feature: most are more than 20-year-old young women.

"More than 10 years ago, Suning summer sold more than 10,000 air-conditioning units, many senior management reinforcements to the warehouse to carry." And now Nanjing large Logistics Base and automated warehouse built, Suning easy to buy monthly big promote No we what things, save a lot of force. "Min, deputy director of Suning Market Management center, said.

Billion power network to understand that Suning easy to buy Nanjing Yuhua Automation warehouse for reference to the excellent Amazon Automation warehouse, but also did some localization innovation: Amazon uses the third party logistics distribution, does not need to do the storehouse after the sorting, but the Su Ning easy to buy the transport link is completes by oneself, therefore has done some optimization in the sorting link, The parcel came down from the assembly line and directly onto the van.

Suning Easy to purchase Nanjing automated Warehouse assembly line

"It can be faster than 25 minutes, and now the package can improve speed and the system can be optimized," he said. "Taokinghai said, Suning easy to purchase warehouse process design, taking into account the development of the next several years.

Suning easy to buy delivery slow where

After the purchase of Su Ning's package from the warehouse, a daily fixed moment with the transport team to send it to the distribution points around. Like Amazon, Suning easy to purchase for transport vehicles also have a set of GPS tracking vehicle information.

According to this, Suning easy to purchase the distribution speed should be very fast, but the actual situation is the user of suning easy to purchase delivery speed or has the criticism, especially in small pieces and some of the three or four-tier market, users complain about the sound.

So, Suning easy to buy delivery speed in the end slowly where?

In this respect, the industry commented that Suning group started with electrical appliances, department store or 2011, the impact of electronic commerce is only 2010 years before the start. And now Suning easy to purchase warehouse and distribution and offline entity store share, warehouse did not do online and offline partition, home appliances and department stores together into the warehouse, Suning easy to purchase their own distribution personnel are also less, according to the size of sales, some regions to increase full-time distribution personnel, some increase part-time distribution staff, The majority of the offline distribution point personnel to complete the distribution task.

Naturally, this will inevitably be two problems: first, department stores and small pieces of goods to the national warehouse for a short time, customer orders in Beijing, may be in Beijing warehouse without goods from the surrounding warehouse transfer goods, the second is the number of distribution personnel, service is inevitable there is no place.

According to billion power network to understand, at present, Suning easy to buy in Beijing, Guangzhou, Shanghai and other one or two-line cities of the distribution team is built, while the other three or four line areas are in collaboration with the third party. "Suning can not run empty, a few days must get out of the car, even if there is only one item on the vehicle, the small amount of the area for the temporary package to the third party company, otherwise the cost is too high." "Su Ning Yi buys the related person to disclose.

Online and offline At present there is no clear division of labor, Suning in order to ensure online and offline business can be implemented, in each region to determine a responsible person, at the same time carrying online and offline KPI, both tasks must be completed.

Li Bin, an executive vice president of Suning and Tesco, said in an interview with the Power network that Su Ning's matching functions are in accordance with the planning, and will not cause the whole plan to change because of a link. And, the foundation of Suning Group is deep is other platform cannot surpass for a short time. "Suning easy to buy in the distribution of our electricity not only has the speed advantage, and the cost is greatly reduced." For example, a refrigerator is transported from Beijing to Sichuan, if the use of Third-party logistics, at least 100 yuan costs and three days, but also face the loss of transport risk, and easy to share Suning appliance Storage Distribution network, can be directly near the distribution, to achieve a half-day, this is far from the gap of 100 yuan money. ”

The future of Suning easy to purchase storage and distribution relatively independent

The head of e-commerce in Oriental Home Yi Tang Network CEO Cheng Jianping pointed out that suning easy to buy lessons from the traditional advantages of the most difficult point is not whether the big leadership is implemented, but whether the employees under the implementation: if the line is too dependent on the line, the offline people are sure to finish their task first, which is related to wages and bonuses. Therefore, the combination of both the success and failure of the key is to see whether the line has a certain degree of independence.

and suning easy to buy external has always stressed that the seamless integration of two channels, in fact, has been in the preparation of relatively independent warehouse and distribution system: the future will establish 20 automated warehouses, 2013 completed 10 automated warehouses, automated warehouse for 3c and non-electrified goods 60 Logistics centers and 5000 small pieces of the distribution team are also built in.

"At that time, automated warehouse and small distribution team can fully meet suning easy to buy the national market, everyone electricity is more combined with the offline warehouse and distribution advantages." Said Li Peng, a brand manager of Suning Tesco.

In this respect, there are also analysis of the industry, Suning easy to buy after the category strategy has not been set, warehousing logistics strategy is the product category, the future of the challenges must be very large. "The category of the Business-to-consumer platform tends to change, suning easy to buy now began to department stores, the first warehouse built, the back of new small items are guaranteed 25 minutes out of the library is too difficult." ”

In addition, Suning easy to buy executive Vice President Li bin to billion Power said, Suning easy to purchase the last kilometer distribution team to the million-scale dash. "We think that the last kilometer is the core of E-commerce, the real face of consumers only distribution personnel." This year, Suning easy to buy 30 billion sales target, logistics will not drag. ”

Suning easy to purchase warehouse logistics remain independent at the same time, and offline warehouse will also have a shared part. "Small pieces of goods have the special characteristics of a car can be installed thousands of pieces, unlike large electrical appliances easily subdivided, at the same time the storage environment requirements are not the same, so we will do some of the offline warehouse transformation, the future two inventory sharing, online and offline is a system." In short, a cloud backstage, a cloud warehousing. "Taokinghai said.

In addition, Taokinghai told billion Power network, suning and Jingdong open distribution operation system, the future of automated warehouse will also be open to suppliers. "Suning easy to purchase the Cloud warehouse open to the brand, brand dealers can through suning easy to purchase the Cloud warehouse to other power supply channels." ”

And in Suning heart, more far-reaching plan is, suning easy to purchase line has 1700 stores and more than 4,000 after-sales service outlets, can be used as a self point and service point.

According to the overall planning of the future of Suning Group, Suning Online business will complete 300 billion goals by 2020, creating a model for future innovation and virtual reality fusion. Su Ning Chairman Jindong's Abacus is, by the purchase scale, the cost is intensive, the fund backing three trump card, Suning Yi buys in these two years to change the Chinese electric business pattern. Red）