Automobile Network Marketing should start from the position

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A lot of people will be very confused, I want to do car network marketing How to carry out? Many 4S store friends will follow the traditional idea: first recruit Build Team, then buy software, then buy network media, and finally according to plan implementation. I think to do a good job in the car network marketing key is positioning, positioning can start to do the car network marketing, or many more mistakes, less to do less wrong. So what is the positioning of automotive network marketing?

1, audience positioning: Any 4S shop has its own low-grade cars, mid-range cars and high-grade. We do not recommend the early stage of all models to do automotive network marketing, so to determine audience positioning is very important. If the mid-range car is positioned, our main audience is home users and white-collar workers, our upcoming team needs to be familiar with media related work such as mass network media purchasing, PR, soft writing and so on. If the low-end car, our main audience is young people, we will be formed by the team familiar with the word of mouth operation, Forum, question and answer, group , SNS, online activities, network group purchase and other automotive network marketing means, such as more positioning of high-end cars, our main audience is business owners or large enterprises executives, we will be the formation of the team need to be familiar with Baidu bidding, SEO strategy, can write evaluation articles, understand email marketing, will network video shooting, good at web design, Be able to build multimedia site.

2, competitor positioning: The network is a comparison of shopping venues, if just immersed in doing their own things, it is difficult to do a good job in the automotive network marketing. In a regional market competitor positioning is very important, the competitors here we refer to the same brand different companies 4S shop and different brand audience positioning similar 4S stores. This competitor positioning and 4S shop itself strength, regional market environment, factory policy are closely related. For example, we are positioned to follow the strategy, then we will learn from the best competitors in the region, according to his organizational structure to configure the team, follow him to do online media procurement. For example, we are positioning as a leading strategy, then we in the Automotive Network marketing to bold attempt, not only to promote the network marketing of the quota also to find the coup by groping.

3, the Network marketing method positioning: According to the above two kinds of positioning, we have to develop their own network marketing methods. Network Marketing and traditional media marketing is very different, such as our newspaper advertising, a city can put car ads more than 7 daily (excluding mega-cities), but a city can put car advertising sites (or network channels) will not be less than 100. In so many channels, how to choose, how to judge, how to put a limited number of troops it is necessary for us to position thinking. For automotive Network Marketing, the focus is not on the number of network channels, but how to effectively use these channels. Some 4S stores want to get more counseling by bidding. Some 4S stores want to take the SEO method to make their site more effective traffic, some 4S stores want to use the free promotion and network media to buy a combination of forms to complement each other, these different marketing methods will affect the formation of the team, software, Media purchases.

For automotive Network Marketing, positioning is only March first step, but the accurate positioning will not last misses striking. Many friends also said: "The ignorance of the fearless, do not care too much, I first side to learn." ", I would like to say that the car network marketing is a strong monopoly, and so you go the wrong way back, the city has long been the opponent occupied, then will have to do the white-hot hand-to-hand combat, the loss will be even more serious."

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